Category: Production

By on November 20, 2017

nissan emblem badge logo

Earlier this year, the big bosses at Nissan expressed their desire to grab a full 5 percent of pickup truck market share in the United States. However, chasing arbitrary targets has now fallen in favor of smart growth.

Still, lighting a fire under the brand seems to have worked, with Nissan moving nearly 1.5 million units in 2016, almost a million more annual sales than 15 years ago. With those numbers in mind, the company is acknowledging it’ll soon need a new assembly plant in America.

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By on November 20, 2017

New Tesla Roadster

Unless you were living under a rock or on the moon late last week, you know Tesla introduced not one but two concepts on Thursday night — a Class 8 semi truck and a kinda-sorta-maybe Roadster (is it a roadster or a targa? It’ll only cost you a quarter mil to find out).

Since then, many corners of the internet have been yammering about the feasibility of Tesla’s plans, not to mention the wisdom of taking eyes off the very important ball that is the Model 3 in favor of two models that likely won’t appear until the next decade.

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By on November 20, 2017

2016_Toyota_Prius_v, Image: Toyota

Okay, the “V” stood for “versatility,” but the largest Toyota Prius family member’s obvious usefulness hasn’t earned it a lasting place in the American automotive landscape. After arriving for the 2012 model year, the lengthened hybrid, which boasted 50 percent more interior volume than its Prius sibling, will disappear from the U.S. after 2017.

Early sales of the Prius V significantly bolstered the volume of the hybrid family, which also includes the Vrtucar-approved Prius C. However, the model’s first full year of sales proved to be the V’s high water mark. Sales declined each year thereafter, and much of the blame rests on another vehicle in the Toyota showroom. Read More >

By on November 17, 2017

infiniti nissan factory japan

On Friday, Nissan Motor Co. blamed a shortage of key staff for improper final inspection procedures at Japanese assembly plants. The problem, which amounts to little more than not having having a specially certified technician give each vehicle a final once-over, has forced the automaker to recall 1.2 million vehicles within Japan this year. As the mandate applies only to vehicles sold on the nation’s domestic market, no exports to North America are affected.

However, that hasn’t stopped Japan’s government from coming down hard on the company for its bureaucratic misstep. After discovering that uncertified inspectors were signing off on vehicle checks required by the transport ministry, Nissan has been incredibly apologetic. It even launched a full-scale investigation, finding that “nonconforming final inspections” were commonplace by the 1990s at the plants, and could even have existed at one factory since 1979.  Read More >

By on November 17, 2017

New Tesla Roadster

The Roadster’s back. Tell a friend.

Not that you’ll need to, of course. Elon Musk and Company seemingly pulled off the impossible last night in California, blowing up the internets by upstaging Tesla’s own semi truck reveal with a carefully choreographed “one more thing” moment. Read More >

By on November 13, 2017

Tesla Model 3, Image: Tesla

Patience, as we’ve been told, is a virtue. Therefore, the most virtuous individuals occupying the ball of mud we call Earth must be the Tesla faithful currently awaiting their pre-ordered Model 3 sedans. The speed of the vehicle’s launch has been sedate, to say the least. Tesla Motors finds itself plagued by production bottlenecks, which hasn’t helped the already long wait times facing those who dropped a sizable wad of bills just for the privilege of eventually owning its latest model.

However, the lengthy intermission between launch and ownership doesn’t appear to be diminishing their love for the company — a testament to the brand’s difficult-to-tarnish image. Fans of the automaker seem content to wait it out in tranquility like Siddhartha Gautama under the tree of enlightenment.  Read More >

By on November 13, 2017

tesla-semi-teaser

Unbothered by the constraints of space and time, Elon Musk took to Twitter yesterday, breathlessly announcing a press conference for Thursday. Is the call’s topic set to address Model 3 production troubles? Or, perhaps, provide some insight into the supply chain woes at the Gigafactory? No, dear reader, nothing so mundane.

It’s to announce the Tesla semi truck, which is surely the most urgent topic and best use of resources at Tesla these days.

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By on November 13, 2017

2017 Nissan Rogue Sport and Rogue - Image: Nissan

From the depths of the recession to 2016, Nissan’s U.S. volume doubled — from a six-year low of just over 689,000 vehicles in 2009 to over 1.4 million last year. Not a bad track record for any automaker.

However, as the sales landscape cools off after the post-recession boom, Nissan’s new leader feels it’s a better idea to hold a steady course, rather than gunning the sales throttles to meet a pre-selected sales target. In fact, those targets are now a thing of the past. Read More >

By on November 12, 2017

2017 Toyota Tacoma TRD Pro – Image: Toyota

Despite President Trump giving Toyota significant praise for its continued investment in the United States last week, the success of the automaker’s production plans hinge on the continuation of NAFTA — something the Commander in Chief has been vehemently opposed to since his well-before his inauguration.

Toyota and Mazda’s $1.6 billion factory is anticipated to yield 150,000 Corollas annually and free-up assembly facilities in Mexico that would build the Tacoma pickup. However, if the North American Free Trade Agreement is dissolved, anything produced south-of-the-boarder could be subjected to the chicken tax. Were that to happen, Toyota would be placed into quite a predicament and faced with high import taxes on any trucks it had hoped to ship to the U.S. Read More >

By on November 11, 2017

It’s a near-silent swan song for a duo of electrified Ford models. The Ford C-Max, which debuted in late 2012 in both hybrid and plug-in hybrid form, hit its sales peak during its first full year on the market, declining every year since.

As Ford Motor Company shakes up its U.S. production landscape — ironically, to bolster production of trucks and SUVs — the ungainly-looking C-Max is on its way to the cemetery. The automaker has confirmed the ceasing of production of the C-Max Plug-in, with the Hybrid variant to follow in the middle of next year. Read More >

By on November 10, 2017

Exoskeleton Technology Pilot

It might not allow Ford line workers to lift 100 tons like Iron Man, but new tech being trialed at Ford might prevent serious injury on the job.

Called EksoVest, the wearable technology elevates and supports a worker’s arms while performing overhead tasks. It’s the latest example of advanced technology showing up on assembly lines to reduce the physical toll on employees.

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By on November 10, 2017

2017 Hyundai Tucson - Image: Hyundai

Hyundai says it hasn’t made a decision one way or the other, but a South Korean publication claims company officials are considering a huge U.S. production push, all designed to reverse falling sales.

Reported by Seoul Economic Daily, the tentative plan (leaked by anonymous industry officials) is all about getting more utility vehicles into the hands of American buyers. It would see U.S.-market Tucson and Kona crossovers, currently built in Korea, move assembly to Montgomery, Alabama. A pickup truck would follow. Read More >

By on November 8, 2017

Ford/Zotye Agreement

In August, Ford began exploring a possible joint venture with Chinese automaker Anhui Zotye to build electric vehicles in China. While we didn’t know what they would be building exactly, sales of battery-only and gasoline-electric hybrids in China rose by 50 percent last year to roughly 336,000 deliveries — odds were good that whatever came of the team-up would remain in Asia.

Then, on Wednesday, the two companies reached an agreement. Ford and Zotye have greenlit a $756 million joint venture for the creation of an entirely new brand focused on small EVs. The vehicles will probably be among the most petite Ford will offer in Asia, as it has already committed itself to shifting at least 70 percent of Ford-branded vehicles sold in the country to electrified powertrain by 2025. The new brand will also produce “city cars” as its primary stock.   Read More >

By on November 7, 2017

2018 Hyundai Kona - Image: Hyundai

Desperate eager to fill holes in its product lineup and put some bounce in its sales step, Hyundai unveiled the subcompact Kona crossover earlier this year, with the model arriving on North American shores in the first quarter of 2018. The Kona is just one part of Hyundai’s revamp of its crossover lineup — and its culture.

More crossovers, bigger and smaller crossovers, EV crossovers, and faster crossovers make up Hyundai’s short-term goals. By “faster,” we’re referring to the development cycle, unless the brand has some hot “N” action waiting for one of its cargo-friendly models. Caught off guard by the utility vehicle craze, Hyundai wants to pare its product planning window down from three years to a year-and-a-half, allowing a quicker response to new market trends.

But the first step towards a more agile Hyundai Motor Company is the Kona. Small, cladded, and efficient, the 2018 Kona might arrive sooner than planned. Read More >

By on November 7, 2017

Evoque Coupe

Fans of high-riding, luxury-branded, two-door SUVs were saddened this week to learn of the demise of the Range Rover Evoque Coupe.

Aged six model years, the Range Rover Evoque Coupe is survived by its five-door and convertible brothers. It was preceded in death by any semblance of off-road capability and the proper use of turn signals.

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