Toyota’s decision to suspend production and sales in North America of eight recalled models is sending shock waves through seismically sensitized Japan . Tokyo’s Nikkei [sub], usually not prone to sensationalist reporting and strong language, says today that “the fiasco is likely to have unfortunate consequences for the automaker’s image and earnings.”
According to the Nikkei, the eight models recalled for sticking accelerator pedals accounted for about 60 percent of Toyota’s North American sales last year. The production freeze will affect five North American plants. “A prolonged halt would inevitably influence Toyota’s bottom line,” warned an analyst at one major securities firm.
According to the Nikkei, “it is rare for an automaker to suspend production and sales because of a recall.” A Toyota spokesperson pointed out that this is not the first time for the company to make such a move. However, they acknowledged that the scale this time is unusually large. Read More >
A quarter century ago, give or take a year, my brother Paul became the first in the family to drive a Toyota. A 1984 Toyota Celica-Supra. It was a true shifting of gears for the Lang Gang. Everyone up to that time had bought a GM. Mom and Dad drove Cadillacs (only one saw 100k). The eldest one had a Monte Carlo (a.k.a. Crapo) that didn’t see the road half the time. Second in line had a Regal (a.k.a. the dying diesel) that ended up stolen and trashed in the Grand Canyon. He actually felt sorry for the Canyon. Within three years both these Roger Smith specials were replaced with 1988 Celica GT’s. Great cars with no nicknames necessary. Three years later I had a Celica GT-S sitting on my driveway. Even better. Still no nicknames. By the end of the decade everyone in the family had a Toyota. But then things changed…
Toyota got hammered by another big recall today, with 2.3m vehicles called back for sticking accelerator pedals. According to Toyota’s release, this recall is
separate from the on-going recall of approximately 4.2 million Toyota and Lexus vehicles to reduce the risk of pedal entrapment by incorrect or out of place accessory floor mats. Approximately 1.7 million Toyota Division vehicles are subject to both separate recall actions.
How much more of this can Toyota take? One thing is for certain: ToMo has got to pull its current ad campaign which emphasizes the alleged quality of Toyota products. Cognitive dissonance might work in the short term but once consumers wise up they’ll never trust you again. Just ask GM.
Toyota’s head start on hybrid technology is easily the most significant advantage any one automaker holds over any other. It’s next closest competitor in hybrid offerings is Honda which is facing serious challenges as its Prius competitor, the Insight, is off to an incrediblyweakstart. To capitalize on this advantage, Toyota plans to up annual production of its hybrids to one million units by 2011. Despite reports that Toyota is refocusing on hydrogen fuel cell vehicles as a long-term option, Yoshihiko Tabei, chief analyst at Kazaka Securities believes:
For the foreseeable future, the focus of Toyota’s (low-emission car) strategy will be on hybrids, not electric or fuel-cell cars. Except for Honda, Toyota is facing little competition in hybrids and is set to put distance between itself and other automakers
With the Japanese Yen hovering around the 91 to 1 U.S Dollar exchange rate, a bullish VW focusing on boosting their market share in North America and Ford rising up, Toyota are probably a bit depressed. Business Week reports that, for the second year in a row, Toyota have resigned themselves to the notion that their North American division will post a loss this fiscal year. This will, almost certainly, have a knock-on effect in Toyota’s ability to turn a profit in the North American market, even after more cost cutting. “The finance company is having a solid year, so if you include that it will be so much easier to say positive things,” Yoshimi Inaba, Toyota’s North American chief executive, told reporters in Detroit. “We are still trying hard to improve (sales and manufacturing operations).”
Sajeev, In their December 2009 issue, Car and Driver has a great article about how extended warranties — such as those offered by U.S. Fidelis and others — are largely scams that deceive customers, don’t really cover the cost of repairs at all, and don’t give refunds at cancellation.
My parents own a 2002 BMW X5 4.4. They bought it from Carmax and have the extended warranty from that dealership. It’s a fantastic car, but it’s had some very costly repairs — thankfully, those have been covered in full or at least in part by Carmax’s warranty. The thing is, that warranty expires this month and can’t be renewed.
The ‘rents are thinking of getting an extended warranty for the Bimmer, but after reading that C&D story I’m pretty convinced they would be throwing their money away. My question: are there ANY extended warranties out there that they can use? What can they do to help avoid the full cost of repairs?
Buying a new/different car isn’t really an option right now, because they want to keep the X5 as long as they can. The car has about 80,000 miles on it and still runs well, except for the occasional hiccup, but those can be pretty pricey on a BMW.
If you or the best and brightest have any suggestions, I’d love to hear them.
Automotive News China [sub] reports that Mercedes believes its Chinese-built cars are every bit as good as its German-built models. Ulrich Walker, Chairman and CEO of Daimler Northeast Asia says:
Yes, our cars here are exportable. There is no difference in quality with those made outside China.
But, as Bertel Schmitt reports, demand for luxury cars is strong enough in China that we won’t be seeing “Beijing, China” as the point of assembly on US-market Mercs.
I was watching the classic British gangster film “The Long Good Friday” the other day. For those not in the know, it’s a story about how Harold Shand, the kingpin gangster of London, struggles to keep his grip in the London underworld when the IRA try to muscle in on his patch. I won’t spoil it for you, but suffice to say, it isn’t pretty. Shortly after watching the film, I came across an article in the Wall Street Journal detailing yet another Toyota quality problem. From Floormatgate to the 110,000 Tundras which allegedly rust prematurely, to this most recent headline, “Corolla and Matrix face U.S safety probe,” there’s clearly something rotten in Toyota City. Much like the aforementioned Harold Shand, Toyota built an empire on the foundation of quality and reliability, but now, subsidence and rot are affecting that foundation. The question for the Best and Brightest is this: Are Toyota in danger of losing their crown of quality and reliability in the minds of consumers? Or are these recent cases statistical outliers that car buyers take for granted?
Hello Sajeev, my father owns a 2005 Ford Focus wagon. The car has 100,000 km’s on it (Canadian) and it has been well maintained. The car has never given him any issues and runs very well but the paint is in horrible condition. He purchased the vehicle after the lease was up and soon after the paint started peeling. He didn’t think too much of it, but recently it has gotten much worse… Ford did not apply primer on the car.
The AP reports that GM is suing supplier JTEKT North America Inc. of Plymouth, MI for faulty steering systems used in 2005 model year and later Cobalt, G5 and HHR models. GM’s suit alleges the JTEKT steering systems exhibited “excessive gear backlash,” causing a variety of noises that the General has spent $30m fixing under warranty so far. “JTEKT contends the components all met the specifications and testing requirements that GM gave it,” says the supplier’s lawyer. “The issues do not affect the operator’s ability to control the vehicle. This is a noise issue.” GM admits that the issue does not affect safety, but claims total repair costs could continue to rise as more vehicles receive upgrades under warranty. Current Cobalts and derivative models have received upgrades, although the AP does not specify when they took place. Keep an ear out for this problem if you’re considering a used Cobalt.
When buying a car, what do people really want to know about its reliability? Often: what are the odds it will turn out to be a lemon? And does it have a good shot at requiring no repairs at all?
Consumer Reports and J.D. Power have never answered these questions. They’ve only provided vague dot ratings that indicate how a car compares to the average for all cars. Even TrueDelta, which has been providing car models’ average repair frequencies, and not just dots, has not been directly answering these questions. Instead, car buyers have had to infer their odds of getting a lemon from the average repair frequency.
With the latest update to TrueDelta’s Car Reliability Survey results, released today, this will no longer be necessary. This update includes two new statistics: “Nada-odds” and “Lemon-odds.” From a car model’s Nada-odds, car buyers can learn how many cars out of a hundred required no repairs at all—nada—in the past year. And from its Lemon-odds they can learn how many out of a hundred had to go to the repair shop three or more times in the past year.
Earlier this week Chrysler talked about taking real steps to improve its quality. Today it’s GM. Mark Reuss, GM’s head of engineering, had this to say to the Detroit Free Press:
Reliability has been the Achilles’ heel of GM for my entire career,” he said, promising he would focus the company’s engineers around the world on fixing the problem. “It gets down to an individual engineer’s ability to find a problem and leadership’s ability to fix it,” he said, adding that too many GM engineers have been reluctant to point out problems because they were afraid they’d get the blame rather than praise for catching the mistake before customers suffered.
“There is no other area in the field of human communications that is as rife with disinformation as the story on Chrysler quality,” then Chrysler President Bob Lutz once famously said. Some things never change. According to today’s Detroit News, Chrysler is claiming that they will be a (though not “the”) quality leader by the end of 2012. They (and many other auto makers) have made similar claims before. Sometimes they achieve these goals. More often they don’t. Chrysler’s chances?
When GM CEO Fritz Henderson promised Congress he would run the nationalized automaker with complete transparency, we knew he was full of shit. How could anyone expect New GM to do anything but lie, misdirect, prevaricate and obfuscate when the same Bozos that ran it into the ground were still large and in charge? Which GM dealers are canned? Which GM dealers have been resurrected? Why? Who is the GM executive (other than Fritz) who earns more than $500,000 per year—that the company refuses to name? What are the internal targets that GM says it’s meeting? Why did the company overestimate sales of some of its key models in its November press release? Why did Fritz and CFO Ray Young promise a 2010 GM IPO without the Chairman’s approval? And so on. To that list, add this from the AP: “But GM postponed the Cruze’s April build date about three months, said Mark Reuss, GM’s vice president of global vehicle engineering. The company, he said, wasn’t happy with the Cruze’s performance, especially with the six-automatic transmission. ‘No one was thrilled with where it shifted, how it shifted.'” Well that’s the first I’ve heard of that. And while it’s nice that GM is putting our money where it’s mouth is in its desire to ensure the Cruze’s “flawless launch,” what the hell happened? And why wasn’t anyone fired for it? Oh right, GM.
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