The Great Recession of 2009 wasn’t kind to many automakers, a few of whom were forced to jettison brands like the crew of a sinking boat heaving cargo overboard. With a decent level of consumer confidence and continued cheap gas, things are looking up — even as they’re looking down (January results were less than favorable for a few).

Imagine for a moment you could conjure the ability (and the funds) to revive a brand that’s recently departed this landscape. We have four from which you can select — and a brand new way for you to vote.

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True compact pickups don’t exist in any showroom near you or I, but that doesn’t stop some of us — your author, for example — from eyeballing the black, regular cab Mazda B2600 4×4 that just blasted past on a snowy city street, motoring unimpeded to its destination like a boss that it is. (This recent event may have elicited a lustful “Mmmmm…” from yours truly.)

While we can’t scratch that compact pickup itch at any new car retailer, that won’t be the case forever. In two year’s time, we could have two compacts on the market. The question today is: will there be a receptive audience when they arrive? Read More >

On Monday, Matthew Guy asked all of you to nominate vehicles that were ahead of their time. Those rare occasions where vehicles anticipated the desires of consumers, even before said desires were fully formed. Today, we flip it around and talk about Hall and Oates lyrics vehicles which were out of touch or behind the times, even when new.

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Premium. Is there a more alluring and misunderstood word in the world of vehicle branding? Occupying the rung just below “luxury,” — a category it’s often mistaken for, as language is malleable — premium concerns itself with value. Higher price, (presumed) higher quality, and, most importantly, a higher level of desirable content. All of these things give a premium product value. And there’s value in being seen in a premium vehicle, too, though maybe not as much as a true luxury vehicle.

Rolling up to the club in a Genesis G80, only to find yourself surrounded by Bentleys, Rollers, and Ferraris, would fill anyone with pangs of self-doubt. You’re not likely to impress anyone in that bathroom lineup with talk of the safety suite and ventilated leather you got for $10k less than the Germans.

As brand experts will tell you, luxury is more about the brand name (and what it brings to the table) than the functionality of the product. It’s about wants, not needs. With premium gear, buyers are looking to score themselves the trappings and quality everyone desires, only at a reduced price. There’s the value argument again.

With a solid tier of premium brands seeking your attention — a field Mazda apparently hopes to join — which premium automotive brand fails the hardest at actually being premium? Read More >

Being accused of being out of touch is one thing. Ahead of the curve, though? Sometimes that can be equally problematic.

Whether loaded with a host of unbaked tech or saddled with styling that wasn’t quite ready for primetime, what’s your pick for a vehicle that was ahead of its time?

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A bodystyle forever engaged in a tug-of-war between a stigma born of nerdy econoboxes and a scrappy enthusiast community, the lowly hatchback both attracts and repels. For the most part, hatches are versatile, affordable cars capable of swallowing generous amounts of people and cargo without asking too much of a premium. Choose right, and there’s no telling what fun you might have behind the wheel.

With a hatchback, you truly can have it all. Or at least some of everything. Read More >

Don’t let the title confuse you; we’re not discussing how to save money on your electric bill. Today’s QOTD hopes to find utility vehicles of value, in both the SUV and CUV categories. Put on your thinking caps.

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No, this isn’t a question about resurgent — and somewhat ironic — demand for the Geo Metro and its tepid ilk, but Timothy Cain probably has something to say about the chances of success of a latter-day model. Rather, this is a question about the way you drive, and the decisions of those who govern us.

We’re all cool with who we take orders from, right? Okay, good. Lest this writer stand accused of not getting to the point in a swift and efficient manner, here goes — are you willing to get to your destination in a less swift manner? Read More >

Exactly one week ago, we asked you what your eyes and ears desired to see appear at the North American International Auto Show in Detroit. Since the 2019 soirée is the last to be held in the frigid month of January, we hoped the event would go out with a bang. And, well, if not a bang, then at least a solid thump.

There was plenty of metal on display — some of it new, some of it little more than reheated leftovers sourced the back of the corporate fridge. What turned your crank?

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As a blizzard bears down on a still unidentified swath of eastern North America, we can all take comfort in knowing General Motors has pulled one of its annoying “Real People” commercials from rotation. Small mercies.

The ad, which stated Chevrolet was a more reliable brand than Toyota, Honda, and Ford, rankled its rivals and raised questions about the survey behind it. While GM stands behind the spot, you won’t be seeing this version of the commercial anymore.

As commercials are mostly all trash, it begs the question: what car commercial have you always wanted to see, but will likely never get the chance? Read More >

Cooperation and borrowing between auto manufacturers is nothing new, and it isn’t always a bad thing. For example, look what happened in the 1980s when Lincoln borrowed a BMW inline-six turbodiesel for its Continental Mark VII luxury coupe. Oh, maybe that’s not the best example. But two events this week have led to a couple of new examples for us to ponder.

How do you think these cooperative automotive projects will fare?

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Monday mornings are probably responsible for more murders than infidelity, but yesterday brought a glorious thing: the official launch of the next-generation Ram Heavy Duty. Be still my pounding heart.

Sure, I’d seen the embargoed images and even published alluring spy shots taken after the entire product line “accidentally” paraded itself down a known photog route (“See anything you like, boys?”), but it’s always nice when automakers make things official. Monday, Fiat Chrysler made another thing official — a 1,000 lb-ft torque figure for the more powerful of its two revamped Cummins six-pot diesels.

Boom. Minds no doubt reeled in Dearborn and the Renaissance Center, if insider info hadn’t already tipped them off. There’s a lot of bragging rights FCA doesn’t have access to, but HD pickup torque is not one of them. Surely, plans are by now afoot. Who will be first to end the king’s reign? Read More >

The annual automotive soirée in Detroit is well underway,  with a couple of manufacturer already showing their wares at offsite events before the party gets going at Cobo today. Members of the media won’t have to don their woolens going forward; next year, the whole shebang transitions into a summertime event.

There are plenty of rumours — but what do you want to see unveiled at this year’s Detroit show?

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The trail-trampling fodder of the previous post — Volkswagen’s rugged, hypothetical, yet-unnamed electric off-roader — sparked this question, as it really seems there’s little ground the once nerdy and impractical electric vehicle can’t claim.

The EV revolution, if indeed that’s what it is, started a decade ago with Tesla’s Lotus-bodied roadster, and continues at an ever growing speed. As of this writing, choice is already plentiful. Come two years or so, and the options could be virtually limitless.

Is there a segment where you just can’t see the EV becoming a fixture? Read More >

You hear it time and time again on the internet. “There are no bad cars today.” It’s proclaimed by those who lived through the Malaise Era and have personally experienced the build quality and reliability of an new Renault Le Car or Chevy Monza. And while things are most definitely better than they were, nothing’s perfect. Bring out your critical fingertips.

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