“Susan is more than capable of doing the job,” said Mark LaNeve, a mentor of Ms. Docherty’s who left GM in October and is now CMO at Allstate. The position “is a very big job and it’s a lot easier when the market is good than when the market is bad.”
From AdAge‘s paean to GM Sales and Marketing Diva Susan Docherty. Of course, what AdAge fails to mention is that LaNeve was ousted after overseeing years of declining sales, a detail that casts his judgment on the topic severely into question. No worries though. AdAge enthuses that Docherty is
described by insiders and former co-workers as a smart, hard-charging and pragmatic leader who will push responsibility down the food chain and vigorously defend ad managers who work for her — while being a champion of creative and holding them accountable for their decisions.
Uh huh. Too bad the primary evidence for this is the fact that Docherty “vigorously defended” the Buick ad seen above from none other than GM’s Bob Lutz. A former colleague of Docherty’s describes that bold stand as “good for the creative side,” and GM CEO Ed Whitacre must agree, seeing as he recently stripped Bob Lutz of his marketing title and gave it to Docherty. When MaxBob sounds like the only sane person in the building and ousted deadwood execs are endorsing their replacements, you know it’s time to get scared.
It’s true, we [the Netherlands and Sweden] are small northern countries. We don’t have big German conglomerates to help us out. I just felt like we have to stand together because we’re the same people, we have the same DNA.
Spyker CEO Victor Muller explains his firm’s racially-charged interest in Saab to the LA Times‘ Dan Neil, while somehow managing to avoid any reference to Chris Bangle. Does this mean Muller is OK leaving Saab production in Sweden as a term for the European Investment Bank Loan?
Absolutely. As a matter of principle. The only truly authentic thing about a brand is provenance. The [Porsche] Boxster is built in Finland, OK, no problem. But could they be built in Mumbai? Sure, they’d be 20% cheaper but nobody would buy it.
Sigh. Given Muller’s soft spot for ethnicity-based branding and the sale of 9-5 tooling to China’s BAIC, we’re going to guess that the Saab-Spyker deal isn’t going to work out so well. [Hat Tip: Thor Johnsen]
Fritz was and is an outstanding executive, and I’m very sorry to see him go. You can argue there never is a good time for any of this, but in this case, the timing is particularly inopportune… He guided General Motors through perhaps the most difficult period in its history. I think all of us were surprised and the whole General Motors team I think is genuinely saddened over what transpired
GM Marketing boss “Maximum” Bob Lutz eulogizes his erstwhile boss at the Los Angeles Auto Show [via DetN]. Historians of the Lutzian oeuvre should note that this quote represents MaxBob’s attempt at exercising “enormous skill in the non-answering of [Fritz-related] questions.”
“Without any doubt we knew fundamentally that [a merger with GM] would work, but only if it was a collaborative effort. Frankly, there was a possibility to create something that would be extremely competitive… unfortunately, it did not happen.”
Nissan/Renault honcho Carlos Ghosn reflects on the GM merger that might have been. When asked if he was happy that the merger hadn’t gone through, Ghosn replied “when you see the disaster and the waste of energy and skills and talent, nobody can be happy.” But was he talking about GM or the failure to merge with them? And since Ghosn has us in a reflective mood, isn’t it fun to imagine how a GM-Renault/Nissan merger might have played out?
Cars are not a mere means of mobility. They respond to the driver’s will; they turn, speed up, slow down. Naturally, there’s a need for excitement…Of course, eco-friendly cars are a prerequisite for the future, but there must be more than that. Morizo cannot afford to lose. I will tackle the challenge of creating a car with even more splendid flavor than the Scirocco.
Toyota CEO Akio Toyoda blogging at his company’s Japanese marketing website Gazoo.com, as reported by Automotive News [sub]. Toyoda’s Scirocco killer? That has to be the FT-86 “Toyobaru” coupe. Interestingly, Inside Line reports that the Subaru version will have about 250 hp, AWD and will cost about $30k. In contrast, the $25k Toyota will be smaller, RWD and only 200 hp. Smaller, lighter and RWD? Sounds like Toyota beat Subaru to the splendid flavor. [Hat Tip: Cammy Corrigan]
The Detroit News reports that Senator John McCain (remember him?) has declared Chrysler unlikely to survive. Mr McCain, who was serving as grand marshal of the NASCAR Sprint Cup series race at the Phoenix International Raceway, even went as far as to argue
No, I don’t think we ever should have bailed out Chrysler and General Motors. We should have let them go into bankruptcy, emerge and become viable corporations again. It was all about the unions. The unions didn’t want to have their very generous contracts renegotiated so we put $80 billion into both General Motors and Chrysler, and anybody believes that Chrysler is going to survive, I’d like to meet them.
We liked Fritz. We felt that Fritz had more energy and more drive and got the message that things had to change and was being groomed to be CEO and deserved a chance… He’s shown that he can manage. Whether he can fundamentally change the culture of the company is another matter.
Bloomberg’s fresh sound bite from former car czarlet Steve Rattner. Well, considering you left him in charge, Steve, he’d damn well better change the culture of the company. Otherwise it reflects just as badly on the restructuring task force as it does on GM, doesn’t it? Come to think of it, picking Fritz because he had “more drive” than Rick Wagoner wasn’t really a good setup for fundamental culture change, was it? You don’t hire Larry to move your piano because he’s “higher energy” than Moe. But it’s not Rattner’s fault: GM’s inability to change its culture comes from its inability to hire the professionals. Which means Ken “the pay czar” Feinberg and his ridiculous pay limits are really to blame.
You need to go to your toughest market. The state of California is the biggest nut to crack for Buick. Californians love their Toyotas, they love their luxury cars, their BMWs and their Priuses, Buick is not even on their radar screen. These people don’t know this Regal. Picking the L.A. Auto Show demonstrates some confidence we have in the product and in the brand.
So says GM’s Susan Docherty in the Detroit News. Of course, it also shows how screwed the Buick brand is. California on its own is one of the largest markets for cars in the world, and it’s also home to some of the most virulently anti-domestic-brand sentiment in the country. Which explains why Buick is trying to win over the Golden State with its first-ever imported model. But as Docherty says, “One car doesn’t transform a brand. You have to have a series of successes so one, plus one, plus one equals more than three.” Meanwhile, while Buick tries to convince Californians that they don’t actually want a Lexus, everyone who thought they knew and loved the Buick brand will just be confused.
The catalyst for all this was the EU saying you only made the money available to one investor. The board did what they should have done and revisited the issue… It’s been a confusing decision, but I don’t think it was handled badly. The circumstances changed from the time this started. The financial part of the business got better. Conditions have changed.
GM Chairman Ed Whitacre on the decision to keep Opel. Financial? Better? Because EU regulators said so? How anyone can see the Opel situation as a “sign of change” is beyond me. GM never wanted to get rid of Opel, they just didn’t want to pay the $8 bil, er, $3 billion to keep it. Too bad German Economics Minister Rainer Bruederle says it’s actually going to cost a cool $5b to restructure Opel. Which GM will just be cannibalizing with Chevwoos anyway. Is any of this not sounding like Old GM?
“I don’t think people here really understood that the work we had been promised was contingent on ratification,” Sterling Axle UAW member Brian Pannebecker told the Detroit News re: the union’s rejection of a new Ford contract. As my step-daughter Sasha is wont to say, “Wow.”
The internet chatter on GM is growing more intense by the day. We’ve seen this before. For at least a decade, the company and its camp followers have mounted a disinformation campaign ahead of bad news. Only these days, there’s precious little good news with which GM’s spinmeisters can obfuscate. And critics of the nationalized automaker grow more vociferous by the day. Even the normally obsequious automotive press is no longer adverse to a little kicking-a-man-when-he’s-down routine (although any discussion of kicking GM to the curb is still the story’s Voldemort). New GM’s October sales numbers are about to hit the screens, and it ain’t gonna be pretty. GM’s first full financial report will emerge thereafter; the hard numbers on the company’s cash burn will trigger major mainstream media alarms and raise fresh (stale?) questions about GM’s viability. And then what? Will heads finally roll at RenCen? Will America’s automotive English patient continue to receive copious quantities of hospice care? Will the bailout issue bite Barack’s army in the ass come mid-term time? Meanwhile The Detroit News reports that tensions are simmering, . . .
I haven’t done this in 30 years. Young whipper-snappers showed me a thing or two. Let’s see them do this when they’re 77
Maximum Bob Lutz concedes defeat to TTAC’s Jack Baruth with dignity and a little feistyness. Cadillac is estimating Lutz will finish “in the top five or six.”
Changes are coming to GM’s corporate ranks, likely as soon as government pay regulations are put into effect. CFO Ray Young’s departure is already a sure thing, and former car czarlet Steve Rattner has revealed that Fritz Henderson is an interim placeholder in everything but title. Oh, and Bob Lutz won’t last forever (gosh, that will be a sad day, won’t it?). Meanwhile, GM’s promote-from-within approach to culture change practically guarantees that some other denizen of the RenCen will move up at some point. Sweeping generalizations about GM management aside, is there anyone we should be particularly worried about? Autoextremist Peter DeLorenzo seems to think so. In his latest “rant” about Chevrolet’s decision to review its ad account, he skewers a particular GM executive in terms that make one almost believe he has given up his recent, lamentable role as GM’s resident cheerleader.
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