After managing to avoid what appeared to be certain death, Hertz has decided to purchase 100,000 Tesla vehicles before the end of 2022. Considering the firm was filling out Chapter 11 bankruptcy forms this time last year, the estimated $4.2 billion expenditure designed to ensure that 20 percent of its global fleet is electric does feel slightly frivolous. But Hertz says it’s getting out ahead of the curve and is interested in becoming a “mobility company,” rather than a business that just rents people automobiles. Read More >

Rental car companies are their own worst enemies, having sold off much of their fleets during the pandemic’s height. With travel restrictions easing in many places they find themselves with no inventory.

Read More >

Hertz will custom wrap a rental vehicle to mark an occasion or celebration, a program that appears to be available throughout their system in locations across the U.S.

Read More >

For a product or service to dominate a body of customers, another must fade to the background. Think of direct and alternating current, or perhaps digital cameras and 35mm film.

It gets a little fuzzier when the topic of personal transportation arises. Some modes of transport are so much more more useful than what they replaced (cars and horses, jetliners and ocean liners) that the preceding mode is relegated to a niche category. In others comparisons, the usefulness of a certain mode remains strong only in certain areas. Think trains.

But in a car-based world, consumers now have more options than ever in how they get around when their personal vehicle is left sitting at home. A recent survey shows just how pleasant regular car renters find app-based ride-hailing services, and traditional rental companies would be foolish to not take note. Read More >

Today’s car rental services span the gamut in terms of vehicular offerings and price, but it used to be a more utilitarian affair. Granted, the norm is still to hop online and click the little box next to economy or compact with those full-size sedans reserved for when your employer is footing the bill. However, special discounts or a base Mitsubishi Mirage occasionally make SUVs and even premium cars too tempting to pass up. For those with more discerning tastes, there are entire agencies devoted to specialty cars.

Silvercar is a rental firm that allows customers to charter an Audi A4 similarly to how you would reserve a ZipCar — log in, schedule a pickup, and remotely unlock the vehicle for as long you need access. It’s akin to BMW’s ReachNow, General Motors’ Maven, and Mercedes’ Car2Go — that latter of which is finally replacing its fleet of Smart cars with Benz-branded vehicles. But Audi doesn’t actually own Silvercar, it just happens to be a company providing the exact service that every single automaker wants to include as part of an updated mobility identity. Oh, and it exclusively rents out A4s.

Obviously, Audi is purchasing it. Read More >

As urban populations grow and analysts continue to predict dwindling car ownership, alternatives have sprung up and automakers are gradually getting in on that sweet car-sharing action. Currently active in 17 North American cities, General Motors’ hourly ride-sharing unit Maven has been building slowly.

GM is now expanding Maven to include long-term rentals which, come to think of it, sounds identical to what it was doing with its Book by Cadillac premium subscription service. While the Caddy offering is intended to be a monthly subscription serving as an alternative to normal vehicle ownership, nothing is really stopping customers from using “Maven Reserve” in a similar manner.

Also similar is the pricing. While the special Maven Reserve vehicles don’t yet encompass all GM’s fleet, a Chevrolet Tahoe runs $1,500 for 28 days, which is identical to the subscription fee for Cadillac Book, which also includes curbside car delivery and mid-month vehicle swapping.

In essence, GM is allowing you to have simultaneous access to a CTS-V and Escalade or a Tahoe for the same amount of money.  Read More >

Dealers are shaving thousands off of Volkswagen’s Golf GTI — up to $5,000 at some dealers — and the hatchback is relatively easy to find at rental car counters across the country.

So, is everything going OK with 2015’s North American Car of the Year™?

Read More >

Allegedly, Millennials care only about the latest iPhone, and not the i8. Nine out of 10 Millennials would disagree, and consider car ownership important.

Read More >

A proposed bill in California aimed at closing a loophole in federal recall law is being rushed through the legislative process. Consumers Union, the parent of Consumer Reports, is not happy about it. Neither are automakers.

Read More >

The next vehicle the TTAC Zaibatsu or the B&B rent could be safer if Congress heeds the call of the National Highway Traffic Safety Administration.

Read More >

Several years prior to the February 2014 General Motors ignition switch recall, car rental companies did their best to get the automaker’s attention regarding a series of accidents and fatalities linked to the latter’s low-cost fleet offerings.

Read More >

My rental car got egged! This was a new one for me. It all began when …

Read More >

In cities where owning a car can be a pain (New York, Boston, Seattle), drivers are opting instead to share vehicles with other drivers, with companies such as ZipCar, Car2Go, RelayRides et al offering their services to help the public get around. All anyone needs beyond the basics is a subscription to the car-sharing service, a reservation, and a drop-off location when they are finished with their errands. Even big-name rental car companies like Enterprise and Hertz are jumping into the new business model for a test drive, Avis having gone the farthest by purchasing ZipCar in January of 2013.

However, the insurance offered by these peer-to-peer rental companies might not all that it’s cracked up to be, with severe consequences should anything remotely catastrophic occur.

Read More >

Still car-less after Sandy? Thinking of buying a used one? Or rent one over the Thanksgiving weekend? Good luck. Read More >

A 1997 Ford Escort is not exactly a rolling testament to the dreams of auto enthusiasts.

But for $300, it beats the ever loving snot out of a Schwinn.

This LX model was a trade-in from one of my customers. Did I rip them off? No. Not at all. One of the cylinders was dead. The interior was as dirty as Hugh Hefner’s mind, and with 221k miles coupled with a 5-speed, it wasn’t about to go on the front line.

But where should I put it?

Read More >