Category: Sales

By on April 15, 2013

8 years to pay off a car? A report by the Wall Street Journal claims that in Q4 of 2012, the average car loan stretched out to 65 months, or just over 5 years. Loan terms were being stretched out over increasingly longer terms too, with credit firm Experian reporting that nearly 1 in 5 car loans had terms between 73 and 84 months long, with some stretching for as long as 97 months.

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By on April 11, 2013

A U.S. House of Represenatives subcommittee meeting became a forum for Ford to advocate on behalf of harmonized vehicle standards, as the US and EU continue to discuss a possible free trade deal.

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By on April 10, 2013

A Reuters article on Hyundai’s recent quality problems raises an interesting question. Has the company grown too fast following an unprecedented image makeover?

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By on April 10, 2013

The end of Q1 2013 in the United States saw numerous competitors in the mid-size sedan segment duking it out for the Number 1 spot. North of the border, the situation followed a familiar pattern as well; the race for the sales crown was dominated by compact sedans, rather than mid-sizers.

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By on April 10, 2013

Yesterday, Ford announced that its Focus “is officially the world’s best-selling passenger car,” with 1,020,410 units sold worldwide in 2012. That according to registration data compiled by Polk.

“Wrong” Toyota said today. Read More >

By on April 9, 2013

TTAC readers looking for a more pro-GM news source may want to check out Bloomberg for their next dose of pro-GM news. A story on Cadillac’s revived fortunes contains all kinds of enthusiastic copy and positive quotes, but still manages to bury the lede way down at the bottom of the story.

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By on April 9, 2013

Ford says now what Matt Gasnier said months ago: The Ford Focus model was the world’s best-selling passenger car in 2012. Ford’s assertion is based on data from automotive consulting firm Polk. Read More >

By on April 8, 2013

The Dodge Dart was supposed to have been the Messianic Redemption for Chrysler’s passenger car side; a well-built, competent compact car that would draw in young buyers to the Dodge brand while taking the fight to established players like Civic, Corolla and Focus. It had all the right elements on paper too; a large cabin, Alfa Romeo underpinnings and the all-important 40 MPG rating.

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By on April 8, 2013

The mid-size sedan sales race has become a close one over the first quarter of this year – while the Toyota Camry has established a healthy lead, the race for second through fourth place comes down to an 8,000 unit spread between the Honda Accord, Nissan Altima and the (game-changing) Ford Fusion.

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By on April 5, 2013

In 1995, Subaru rolled out the Outback, which was tremendously successful at fooling New Englanders into believing that they were driving an SUV. Seriously: Subaru took a Legacy wagon, raised it an inch, painted the bottom part gold, and – for the first time in its history – became incredibly popular, even among people who don’t consider “granola” acceptable for a restaurant menu. (Let the record reflect I have now completed an entire paragraph about Subaru without making a lesbian joke.)

In 1998, the Subaru Outback range added a sedan model, called the “SUS” for “Sport Utility Sedan.” Unfortunately, the presence of a trunk meant New Englanders were no longer fooled, though some people from Colorado apparently were. Nonetheless, sales were dismal no matter how many times Subaru tried to remind shoppers that driving on a dirt road doesn’t mean you need to carry a lot of stuff. Eventually, they gave up and cancelled the Outback sedan, then redesigned the wagon to compete with a milk truck. (Seriously, why is it so big?)

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By on April 5, 2013

March was the 5th straight month of a SAAR above 15 million vehicles.  Industry analysts have explained the strength of the market in a number of ways. The need to replace older vehicles is one (new car sales were hit hard during the recession as consumers held on to their vehicles for longer. This also caused used car prices to skyrocket, something TTAC has been documenting), while others have cited increasing fleet demand, and the desire to replace vehicles damaged in Hurricane Sandy.

But one factor that is just starting to get attention outside of TTAC is sub-prime financing. Sub-prime lending, which involves giving high-interest loans to customers with poor credit scores, is driving the SAAR in a big way, by letting buyers with poor credit purchase new cars. In turn, the sub-prime bubble is being driven by Wall Street, whose clients cannot get enough of financial instruments backed by sub-prime auto loans.

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By on April 5, 2013

A weak yen and a slew of new models has Mazda within sight of profitability. With Mazda heavily dependent on exports, the yen’s 16 percent decrease in value relative to the U.S. dollar could not have come at a better time for Mazda, as it readies a whole slate of new products for sale.

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By on April 4, 2013

The days of having to wait for a new model to roll out across different regions may be over. Honda is using its regional R&D centers to help speed up introduction times for the next-generation Fit, something that could become the norm over the next few years.

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By on April 4, 2013

The Chrysler 300 is already equipped with a diesel for world markets, and there’s a possibility we may see an oil-burning 300 on our shores as well.

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By on April 3, 2013

Yesterday’s Tesla “lease offer”, (which turned out to be Elon Musk’s “big announcement”) was a classic display of Tesla’s penchant for theatrics. On the surface, the move is a smart one; most customers in the large luxury sedan segment tend to lease their cars, so Tesla’s move is nothing out of the ordinary.

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