Category: Sales

By on November 12, 2018

Image: FCA

Some police operations are only made possible by the inclusion of vehicles with 164 horsepower, a (debatably) has-been reggae/pop singer, and the guy from Dune.

The latest marketing coup, if it can be called that, on Fiat Chrysler’s plate involves these three elements, combined with an ’80s-themed, Crockett & Tubbs-like storyline and a hysterical typo that’s still on the automaker’s media site. Read More >

By on November 12, 2018

Herbert Diess Jetta 2017

Through the end of October, Volkswagen of America’s efforts to gain a 5 percent share of the country’s new vehicle market (by 2020) continued apace, with sales up 5 percent over the same period a year earlier. This sales bump has two crossovers to thank, not cars.

No, definitely not cars.

Still, VW CEO Herbert Diess, when questioned about the brand’s slowly deflating car lineup, doesn’t believe the future involves a light truck-only landscape. To him, the limitations of existing battery technology means future buyers won’t decrease their horizons just for the sake of cargo space. The sedan, Diess claims, is probably not in danger. Read More >

By on November 6, 2018

2019 Acura RDX

It might not be the reality we want, but it’s the only reality we have. As car sales continue to dwindle (they’re down to roughly 30 percent of new vehicles sold), light trucks have picked up the torch at most brands, though some aren’t arriving fast enough to satisfy jittery executives in today’s stagnating market.

At two premium Japanese brands, the arrival of two crossovers in the scorching compact segment had exactly the effect their creators hoped for. Acura and Infiniti, faced with declining sales in recent years, had reason to smile in October. The recipe is working. Read More >

By on November 6, 2018

Toyota isn’t immune from the light truck epidemic sweeping the globe; certainly not in North America. In October, the automaker saw light truck sales across both of its divisions rise 6.8 percent, year over year, in the United States, offsetting an 7.2 percent drop in passenger car sales. Tally that volume up over the first 10 months of 2018 and the picture’s even more stark. Year to date, trucks are up 7.7 percent, cars are down 11.1 percent.

The automaker’s North American CEO admits it’s looking at passenger car candidates for execution. Read More >

By on November 5, 2018

2019 Subaru Ascent duo - Image: Subaru

Subaru reported an operating loss in its most recent fiscal quarter, with recalls and regulatory scandals in its home market dragging the company into the red. The company said it lost $22 million in the quarter ending September 30th, a departure from last year’s $816.3 million operating profit. Meanwhile, global volume fell 6 percent.

In the company’s largest market — the United States — it was an entirely different scenario, with American buyers conspiring to give the brand its 83rd consecutive year-over-year sales increase. A record for October, too, but that’s sort of a given. Very nice of those buyers, but the credit really belongs to the Ascent crossover. Read More >

By on November 1, 2018

All-new 2018 Jeep® Wrangler Rubicon

More mainstream brands saw year-over-year rises in sales volume last month than those who endured a sojourn into the red. It will surprise exactly no one to learn those who did earn sales growth largely did so on the backs of trucks, SUVs, and crossovers.

Nowhere was this more apparent than at Genesis, a brand peddling some excellent cars but – for the moment – completely bereft of an offering in America’s hottest segment. Fiat Chrysler, on the other hand, had a particularly strong October thanks to its top-heaviness in each of those markets.

Read More >

By on November 1, 2018

Jaguar F-Pace 2.0TD - Image: Jaguar

It’s not oil dripping onto a snooty cobblestone driveway this time around — it’s cash. Following the release of its latest quarterly fiscal report, Jaguar Land Rover announced a plan to plug the leaks threatening its existence.

The automaker cites declining sales as the reason for a 10.9 percent drop in revenue for the three month period ending September 30th, with buyers in China, the U.S. and Europe taking much of the blame. Globally, sales fell 13.2 percent in the last fiscal quarter, with the total volume of vehicles sold by both brands falling below the number of Chevy Silverados sold in the U.S. last quarter. Jag needs to fatten up those seals. Read More >

By on October 30, 2018

parking lot

Analysts are projecting U.S. light vehicle sales will decline in October as incentives do the same. Could they possibly be related?

While we don’t have have official figures on how much of the domestic population has a limitless supply of cash, our collective intuition suggests most do not. This leads us to believe the elevated cost of owning an automobile has likely impacted deliveries for this month. Fortunately, the experts seem to agree, predicting the lowest October volume since 2014.

New vehicle incentives have been on the decline for a while now. This looks to be the fourth consecutive month without a rebound — which would make it the longest time frame since the recession, according to J.D. Power. That’s not necessarily a bad thing for automakers, since they’re losing less money on every model sold. Read More >

By on October 25, 2018

Image: VW

The world needs to adopt North America’s penchant for high-riding SUVs if Volkswagen has any hope of building a clean, green, safe future for your kids. That’s basically the message coming from the automaker, which wants 50 percent of its global product mix to be made up of crossovers and SUVs by 2025.

High-margin SUVs will bolster the brand’s business, the company says, helping bring in the cash needed to eventually take your internal combustion engine and steering wheel away. Read More >

By on October 25, 2018

2019 Ford Ranger at MAP - Image: FordJust ahead of the launch of a new Ford Ranger, production of which began earlier this month, midsize trucks’ share of the overall U.S. pickup truck market is up to a respectable nine-year high.

Thanks to significant year-over-year improvements from the two top sellers in the segment plus meaningful increases from the third and fourth-ranked midsize pickups, category-wide volume has grown by more than 60,000 units during the first nine months of 2018. Compared with the same period in 2017, volume in the much larger full-size pickup truck segment hasn’t even grown by half that much.

If you’re a pickup truck buyer, you remain far more likely to acquire a full-size F-150, Silverado, Ram, Sierra, Tundra, or Titan than a Tacoma, Colorado, Frontier, Canyon, or Ridgeline. But the slice of the pie afforded to the five-strong midsize sector is above 18 percent for the first time since 2009.

Could the new Ford Ranger push midsize trucks over the one-fifth mark for the first time since 2006? Read More >

By on October 23, 2018

Good news: the Ford F-150 will not be discontinued as a result of the runaway popularity of the 2019 Ford Ranger. Phew.

As the Blue Oval readies its midsize pickup for a winter launch, Joe Hinrichs, head of global operations, claimed Monday that the automaker doesn’t expect much cross shopping among would-be Ford pickup buyers. Frankly, this would have only been a concern if buyers focused on a truck’s tow rating and nothing else. Still, Hinrichs felt it needed to be said.

Ranger folks are not F-150 folks. Read More >

By on October 22, 2018

Flat new vehicle sales and an industry that’s far more interested in making crossover lovers’ dreams come true add up to a poor environment for a traditional new car buyer.

We’ve already told you how high demand for a shrinking supply of off-lease sedans and hatchbacks has sent used car prices through the roof compared to just a few years ago. That erased a go-to option for many thrifty buyers. In the new car market, however, automakers’ need to boost profits in a stagnant market means incentive spending is dropping as fast as used car prices are rising.

It’s not just sedans that saw a decline in discounts last month. Read More >

By on October 13, 2018

Jaguar Land Rover has a problem, and it’s not Land Rover. The Indian-owned (but still quintessentially British) automaker has seen sales of is fairly vast Land Rover family flourish, at the expense of its Jag models. Sedan sales are grim, and the two SUVs launched to prop up the brand haven’t kept its head above water, volume-wise.

Reportedly, JLR has proposed a radical solution: turn the brand into an all-electric family, thus boosting the corporate MPG of the automaker as a whole while keeping Jaguar viable in a rapidly changing regulatory landscape. Putting aside heritage and associated romance, it’s hard to come up with an argument against it. Read More >

By on October 10, 2018

2017 Elantra Eco

Once a bracket where most desirable vehicles lived, the sub-$20,000 price range is not the hot neighborhood it once was. The ever-upward creep of new vehicle MSRPs increasingly places most vehicles above that marker, and shifting consumer trends haven’t helped expand its ranks.

According to data from J.D. Power, 2018 has seen a rapid exodus from the cheap seats, with retail volume from the $20k-and-under crowd sinking 20 percent since the start of the year. Big spenders, on the other hand, are gobbling up $80,000-plus vehicles at a rapid clip. Read More >

By on October 9, 2018

2016 Buick Cascada

The Buick Cascada, known to Europeans as the Opel Cascada, appeared on North American shores for the 2016 model year, offering buyers (and renters) a pleasant, four-seat replacement for the discontinued Chrysler 200 drop-top.

Now wholly owned by France’s PSA Group, not General Motors, Opel plans to ditch the model once 2019 is up, meaning America stands to lose its last non-sports car convertible. It would also knock the Buick brand down to five models. Read More >

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