Category: Sales

By on September 13, 2018

mazda cx-5

America knows what it wants, and the rest of the world — even those hard-to-reach places — is beginning to follow. Each week brings us news from far-flung locales pointing to increased demand for affordable crossover vehicles, if not the wholesale abandonment of certain car segments by certain automakers. Basically, the global auto industry in 2018 boils down to this: build a crossover, or become (or remain) a struggling niche company.

It’s hardly a new situation, but it’s hammered home with each passing month — as cars continue trickling out of every parking lot you pass and trunks begin appear on “Missing” posters at the post office.

Given that the compact crossover is arguably the most ubiquitous vehicle on the roads today, your author decided to look at just how prevalent their sales really are. Tossing aside premium or luxury offerings (a category we’ve tossed Buick into), this data dive focuses solely on the mainstream. The results? It’s grim stuff if you’re not the family type, so brace yourself. Read More >

By on September 11, 2018

Last week, we looked at how the world’s largest automotive markets are coping. If you’re interested in an abridged version, they could all be doing better. We also noted that China was getting around to summarizing its summer sales data. Well, that ship has since come in, and it was full of corpses. The country has endured three straight months of falling car sales after years of consistent growth.

As the world’s largest automotive market, China impacts just about every other industrialized nation on the planet. Unfortunately, the China Association of Automobile Manufacturers (CAAM) reported that influence helped the market share of U.S. brands fall to 10.7 percent in the first eight months of 2018 versus 12.2 percent just one year earlier. The association’s assistant secretary general, Xu Haidong, said this decline could be attributed to American firms inability to refresh their lineups in a timely manner and definitely had nothing to do with the trade war, anti-American sentiments, or the boycotting of U.S. brands by Chinese consumers.  Read More >

By on September 10, 2018

Image: Hyundai

Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”

Former British PM Winston Churchill used this somewhat confusing quote to describe the status of the war following the defeat of Axis forces in North Africa, and it popped into my head while scanning Hyundai’s U.S. sales data for the month of August.

The sales slump experienced by a once-skyrocketing Hyundai is well covered. Last year was a grim one for the brand, as a combination of falling passenger car sales and not enough crossovers saw the automaker’s U.S. fortunes tumble. Since then, Hyundai’s been on a new or refreshed model tear, and it’s not over yet. Has the automaker’s recovery seen the end of the beginning? Read More >

By on September 8, 2018

If you noticed your neighbor adding a glistening new Genesis model (the midsized one or the bigger one) to their driveway in the past month, you’re a member of a very small group.

Genesis, the luxury marque born of Hyundai, didn’t sell many vehicles in August, but that’s all part of the plan. The brand’s executive director claims there’s less than a month’s worth of vehicles currently in the U.S., but once those ships arrive, look out. Actually, a better way of phrasing that is: “prepare yourself for things to occur in a gradual and measured fashion.” Read More >

By on September 7, 2018

2018 Nissan Kicks

Not concerned with offering all-wheel drive, Nissan’s recently launched Kicks subcompact knows its ground clearance, styling, and low, low entry price is what customers will take notice of, not its perceived off-road prowess. It doesn’t have any (though on dry and flat boulder-free trails, it would probably do fine).

After Nissan unveiled its pricing in the U.S. and Canada, we noticed that the normal north-of-the-border markup was missing in action. As a result, buying a base Kicks S in Canada is just eight bucks pricier than an American purchase ($17,998 vs. $17,990). Both Canada and the U.S. love their big trucks, I said at the time, but this little ute will do better north of the border.

It’s always nice to be proven right. Read More >

By on September 6, 2018

Old Assembly Factory floor

For the past two years, we’ve reported that the post-recession upswing in new car buying in North America seems to have plateaued. Environmental factors have led to Millennials buying fewer cars than their parents’ generation, and wealthy folk have proven unable to pick up the slack — as no amount of money allows you to drive several cars at the same time.

Most major carmakers posted declining U.S. deliveries in July, and August’s data proved a mixed bag. However, America isn’t the only big market that’s taking a beating. The First World seems to have collectively surpassed peak growth and now has to ride out an extended period where volume dwindles until some other nation can afford to import container ships full of sparkly new automobiles. Read More >

By on September 5, 2018

2018 Volkswagen Atlas/Tiguan - Image: VW

The diesel emissions scandal that continues swirling around Volkswagen’s German workforce is merely a far-off cloud for the folks at Volkswagen of America. Sunny skies reign, thanks to a decision to go heavy into “Americanized” crossovers.

Sure, the Jetta and Golf families continued their downward trajectory, joined in the descent by VW’s Passat sedan, but those lost sales are more than made up for by two nameplates: Tiguan and Atlas. Break out the iced tea. Read More >

By on September 5, 2018

Without rivalry, there wouldn’t be sports, and the Atlantic Ocean probably would have been crossed for the first time by a multinational team assembled sometime in the late 1930s, backed by a top-heavy bureaucracy.

Rivalry, at least outside the workplace, is usually fun, and the fierce competition among Germany’s luxury marques remains an interesting one, simply due to the length of time this has been going on. U.S. sales figures from August show that Mercedes-Benz, which muscled out long-running best-seller BMW from its lofty perch in 2016, has at least some reason to be worried about its rival reclaiming lost ground. Read More >

By on September 5, 2018

All-new 2018 Jeep® Wrangler Sahara

Without its juggernaut Jeep division, Fiat Chrysler would find itself in deep trouble. We’re talking Mitsubishi, circa 2013, sorts of trouble. On a year-to-date basis, all of FCA’s brands save for Jeep and the low-volume, niche Alfa Romeo took a sales tumble in the United States. It’s the same story north of the border.

In both countries, Jeep is FCA’s knight in shining armor (coming to its financial rescue), only in Canada it’s not enough to boost flagging year-over-year sales. FCA’s volume sank 10 percent in August, while in the U.S. it rose 10 percent. Year to date, FCA’s up 5 percent in the U.S. and down 14 percent in the Great White North.

Why such a disparity between sales directions? It seems to come down, at least partly, to Jeep posting far greater gains in the U.S. than in Canada. Even within the division, there’s quite a difference between what buyers in both countries want. Read More >

By on September 4, 2018

2019 Subaru Ascent

For marques flush with crossovers, SUVs, and trucks, August held some pleasant news. Any company whose portfolio is devoid of product (or filled with aging machinery) in those segments found their balance sheet wanting.

Evidence of this? SUV-anemic brands such as Genesis are falling off the proverbial cliff while Subaru is outselling the likes of Hyundai and the entirety of VW Group. It’s also worth noting that without Jeep, Fiat Chrysler’s fortunes would be markedly different this year.

Read More >

By on September 4, 2018

Image: Honda

It’s nothing new in the industry, nor is it at all uncommon, but Honda’s distinctly balanced product mix continues to tip ever further towards the trucks and SUV side, despite the assertion of American Honda’s assistant VP of sales, Ray Mikiciuk, that cars will continue as the brand’s mainstay.

With the same number of selling days as August 2017, last month showed the automaker’s volume on the upswing, propelled by the strength of light truck sales. In keeping with the theme of balance, only one mainstream car saw its sales increase, year over year, while only one light truck model saw its sales decrease. Read More >

By on August 31, 2018

Image: Honda

While the Ford F-150 will likely still be America’s top-selling vehicle when each of us dies a natural death, the entries below it will surely be subject to change. In the near future, at least, expect to see passenger cars sink further down the best-seller list.

Last year, Honda — a manufacturer with a fairly even car/light truck split — showed up three times on the U.S. Top Ten list: in seventh, eighth, and ninth place, with the compact CR-V leading the way, followed by Civic and Accord. This year’s sales haven’t been as kind to the Accord as it has its segment rival, the Toyota Camry, but at least the Civic’s almost holding its own.

Publicly, Honda remains optimistic about the continuation of cars, claiming they’ll remain its primary focus. Unfortunately, even for models that seemingly can do no wrong, there’s danger signs aplenty. Read More >

By on August 30, 2018

For a builder of sexy vehicles with an enviable heritage, Jaguar always seems to be in a state of semi-crisis. From past reliability issues to a combination of aging and lackluster products under Ford’s oversight, the storied British brand was then cast off like a pair of trousers at Lover’s Lane, only to see its fortunes rise after its purchase by India’s Tata Motors. Cash poured in and product development ramped up.

When the sport/luxury F-Pace SUV arrived in 2016, Jaguar’s volume saw a corresponding boost, helping squash another threat: the rapidly growing hatred of sedans by a voraciously pro-utility American public. But you know what they say about things that go up… Read More >

By on August 29, 2018

Where were you when you first saw an Escalade? Do you recall the lesser but identical Yukon Denali? Twenty years have elapsed since the Escalade’s introduction, and the luxury brand of wreath and crest has never looked back.

But today, we’re going to.

Read More >

By on August 23, 2018

https://www.flickr.com/photos/autohistorian/25516489743/

There’s a popular notion that young people are ruining the automotive industry. It probably has something to do with the steady climb of average transaction prices and a median income for millennials that’s comparatively worse than that of their parents at a similar age. Plenty of evidence exists that younger individuals aren’t particularly fond of the car-buying experience.

They don’t seem particularly fond of the car selling experience, either. Millennials account for nearly 60 percent of dealer hires but shops lose over half of them every year, according to a study by the management firm Hireology. That’s an impressively high turnover rate that probably isn’t helping turn around stagnating car sales, as it takes a while to master any profession.  Read More >

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