Optimism sure ain’t what it used to be. Introducing its latest survey of auto industry executives [PDF], Booz & Co. proclaims that “optimism is skyrocketing,” and that “a new wave of optimism is overtaking the U.S. auto industry.” They’re not wrong, but for those used to the pre-bailout days of unabashed optimism dressed up as analysis, the “new optimism” is remarkably guarded. And it’s all relative to the pessimism that was beginning to set in when the industry began to realize that the “old optimism” was wildly at odds with the slow-motion market recovery.

So, just how optimistic is the “new optimism”? Which companies have the most reason for optimism? What do industry executives worry about most? When do they expect a Chinese invasion? The answers to these questions and more after the jump.

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Nobody said it would be easy to sell a rebadged American large car in America, but with the recent economic hammering that Italy and other countries have endured, the market for the Lancia Thema, a rebadged Chrysler 300, is suffering in Italy and the rest of Europe.

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Automotive News posted a picture of a Kia K9 luxury sedan wearing manufacturer plates on the road near Orange County, California. Does that mean we’re due to get the K9 any time soon?

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With a new Volvo XC90 finally getting a re-design in 2014 (after 12 years on the market!), the old platform, like so many old European cars, will move on to become a Chinese market car – though Geely has grand aspirations for the venerable Swedish SUV.

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Well, it was bound to happen. The ugly step-child of the Lexus lineup, the HS250h, is dead. And the too-tall corpse has been decomposing for quite some time.

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Ford has priced their C-Max MPV with a base sticker of $25,995, or $555 less than its main rival, the Toyota Prius V.

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Yesterday, we brought you the bad news about European auto sales in April. You are a gearhead, you don’t care about market share and percentiles, you care about cars! Here is how cars fared in Europe in April. Are you safely buckled-up? Read More >

Our own Michael Karesh will be testing out Nissan’s new Altima this week. This is the car that Nissan is hoping will take the Altima from its current second place slot in the mid-size segment and up to the top of the pile. In lieu of Michael’s take, there are a few factors that are worth looking at.

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Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work.

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Happy 28th birthday, Mark Zuckerberg. Your baby is about to go public, but GM still had to rain on your parade by pulling their advertising from Facebook because GM ad men didn’t think it was effective.

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Chery has asked the Chinese government for its blessing regarding a joint venture with Jaguar Land Rover worth $1.9 billion.

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With Opel’s fortunes in the toilet and Chevrolet vehilces gaining ground in Europe, Opel brass are looking at an obvious solution – stop building Chevrolet products in South Korea and start building them in Europe.

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The tempo of Porsche’s global growth slowed to 7.2 percent in April on sales of 12,588 units. This is down from the 12.6 percent gain the folks from Zuffenhausen racked up from January to April. “What do you expect, European malaise,” is the knee-jerk reaction.

The surprising malaise is elsewhere, further east, much further east. Read More >

Toyota’s sales forecast of 220,000 Prius models forecast looks like a lowball number now that Toyota has moved 86,000 examples of the hybrid from January to the end of April. Sales of the Prius V and Prius c have helped the nameplate see a 56 percent rise year over year, and now Toyota is clamoring for more units – but it may not get them.

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With a new Citroen C5 due in 2016, production of the mid-size Citroen will shift from PSA’s Rennes plant to an undisclosed Opel facility. A French car, built by Germans – eat your heart out, Clemens.

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