Category: Sales

By on June 14, 2011

 

 

Honda and Toyota have been valiantly holding off an all-out assault on the compact segment thus far, and Civic and Corolla still lead the C-segment’s year-to-date sales race. FOr the month of May, however, the barbarians made it inside the gate, and turned the compact market on its head. Chevrolet’s Cruze, which was one of the first of new breed of compacts to launch, took advantage of its head-start in the marketplace to tear into first place, beating the new Focus by a mere 408 units. Elantra was about 2k units behind the Focus/Cruze leaders, but finished nearly 2k units ahead of Civic, which itself beat Corolla by nearly 1,500 units. Now that the Compact Wars are well and truly joined, we can expect more of this back-and-forth each month. In any given month this can be anyone’s segment… the question now is whether Honda and Toyota can possibly hang onto their YTD lead and finish 2011 with the volume win. It’s by no means a sure thing… hit the jump for a month-by-month breakdown of “big six” compact sales.

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By on June 13, 2011

OK boys and girls, we’re working on our last month of the first half of 2011… and it’s time for a gut-check. Here are the studs of the light-duty vehicle sales world, the top 25 total volume sellers in the US through May. But remember, we have no fleet sales breakouts by model (data donations accepted at our contact form)… so this isn’t necessarily a measure of the cars that are selling best with private consumers. Still, it’s an interesting list of cars, with a surprise for everyone (RAV4 barely beating Prius, for starters). We hope you enjoy it.

By on June 13, 2011

OK, so it’s a somewhat facetious headline: as an auto manufacturer, Saab either builds and sells cars or it disappears. But in the aftermath of Saab CEO Victor Muller’s pledge that “We will definitely ensure that this [production stoppage] will not happen again,” Saab’s most recent shutdown sent shockwaves of concern through the Saab community. After all, Saab’s official line is that “we knew this would happen,” a position that’s more than a little at odds with Muller’s now-broken promise. And though the just-signed Youngman deal could mean more cash with which to get production at Trolhättan back up and running, there’s a bigger question that remains unanswered: why restart production at all?

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By on June 13, 2011

Bloomberg’s running a lede that’s sure to ruffle a few feathers at Nissan’s communication and customer service organizations this morning: “Nissan Motor Co. is aggravating the customers it needs most.” How so? According to the report

Nissan, which wants to become the top seller of electric cars, repeatedly delayed deliveries to some U.S. buyers who reserved the first 20,000 Leaf plug-in hatchbacks, according to interviews with customers. They said Nissan unexpectedly dropped some from the waiting list temporarily, asking that they reapply if they couldn’t prove they’d arranged installation of home- charging units that can cost more than $2,000.

Nissan has long admitted that the Leaf rollout would be a challenge, and the recent tsunami-related chaos in Japan hasn’t helped. But Bloomberg doesn’t quantify how many customers have been dropped due to their lack of charging system installation, other than to report that 45% of the 20k customers who reserved Leafs by last September have continued the ordering process. And it turns out that the delays aren’t irritating so much because of Nissan’s intransigence or lack of transparency, but because certain buyers stand to lose their California tax credit before their Leaf arrives.

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By on June 13, 2011

A lot has been said about the new car potential of populous India. This time, they mean it, says J.D. Power. India surpassed France, the United Kingdom and Italy to become the sixth-largest automotive market in the world in 2010. In 2020, India is expected to become the world’s third largest auto market. This according to a special report titled “India Automotive 2020: The Next Giant from Asia,” released by J.D. Power and Associates. Read More >

By on June 11, 2011

An Ohio judged has ruled [full ruling in PDF here] against Ford in a 2002 case alleging the automaker overcharged dealers by selling commercial trucks at unpublished prices between 1987 and 1998. According to the summary judgement, Ford’s “CPA” program violated its contract with dealers by publishing “unrealistically high” wholesale prices and using “secretive, unpublished discounts” on an uneven basis, thereby overcharging some 3,000 dealers by an average of $1,650 for each of the 474,289 medium- and heavy-duty trucks sold in the applicable time period (about $1.2b of the ruling is for unpaid interest). The story is intriguing in its illustration of the differences between consumer and dealer incentives: while consumer-end incentives can be applied on a market-by-market basis, dealer invoice prices must be evenly applied across all markets according to Ford’s contract with its dealers. The story is also of major significance considering Ford’s still-shaky financial position, with automotive gross cash exceeding total debt by a mere $1.4b. Ford will appeal the ruling, but because the damages awarded are material rather than punitive, an expert tells the Cleveland Plain Dealer, Ford’s appeal could be “interesting.” Which doesn’t sound like great news to us…

By on June 9, 2011

China’s auto sales fell 3.98 percent to 1.3828 million in May. Production dropped 4.89 percent to 1.3489 million units. This according to data released today by the China Association of Automobile Manufacturers (CAAM), and reported by China’s state news agency Xinhua.

Three cheers for our patent-pending TTAC China sales oracle, a.k.a. GM China. It nailed the number pretty closely in May. GM China’s May sales were down 2.7 percent. All percentages compared to May 2010.

Zhu Yiping, CAAM’s assistant secretary general, said the decline in May was caused by the removal of tax incentives in car purchases this year, rising fuel costs, and the purchase limits in some cities that were put in place to combat traffic congestion. Read More >

By on June 9, 2011

In one of its latest SEC filings (a prospectus for an offering to fund development of the “Model X” CUV), the EV firm Tesla notes

We currently intend to end the production run of the Tesla Roadster in December 2011, but we will continue to sell the remaining inventory of Tesla Roadsters in the first half of 2012.

The Detroit News notes that, if Tesla keeps its “mid-2012” launch date for its Model S sedan (which was initially supposed to go on sale this year), it will have to endure a six month gap with no new production… and if more delays come, that “dead zone” could extend longer. And though Tesla plans on replacing the money-losing Roadster sometime during or after 2013, that won’t necessarily be easy…
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By on June 8, 2011

And finally in our series of Teutonic luxo-barges: the boys from Stuttgart. For long, Daimler used to look down their noses at the boorish upstarts from BMW, and even more so at – ach du mein Lieber – Audi.

Daimler better get used to looking up. Despite record sales in May, Mercedes-Benz takes the #3 step on the podium, both in May and YTD. The race is close, but Mercedes is getting a bit short-winded.  In May, the starred brand delivered a total of 108,766 passenger vehicles to customers worldwide, up 7.3 percent. YTD, the tally stands 490,021 units, up 10.5 percent. Read More >

By on June 8, 2011

Audi isn’t the only German premium brand to report stellar numbers in May. The Bavarian competition, 89km down south from Audi’s Ingolstadt, didn’t sit on their thumbs either. The BMW Group increased its May sales by 22.1 percent to 147,563 BMW, MINI and Rolls Royce brand vehicles. That’s an all-time sales high for the month of May. Year-to-date, the number stands at 667,511 units for a growth of 20.7 percent, BMW says in an emailed statement. What they don’t say is even more outstanding … Read More >

By on June 7, 2011

The Alliance of Automobile Manufacturers is taking to the internet ahead of a forthcoming increase in 2017-2025 CAFE standards, with a website called “Consumers and Fuel Economy.” There you can find, among other things, this graph detailing the relationship between hybrid sales and fuel prices over the last three… summers? Did the fall and winter data not support the AAM’s goals? If so, and this graph has been constructed for maximum impact, it’s hardly a wildly convincing slice of data… or is it?

By on June 7, 2011

May shapes up to be an accommodating month for China watchers: There’s something for everybody. You want to see the Chinese bubble burst? May will give that to you. You want cliché-confirmation, you want to hear that Chinese hate Japanese? May gives you automotive anti-Japan pogroms. You want GM up? No problem, May has got that. You want GM down? No problem, May has got that. You want unbridled growth? May can do.

Or as the Chinese say: “May wen ti!” No problem!

First, let’s have a look at our patent-pending TTAC China sales oracle, a.k.a. GM China. Read More >

By on June 7, 2011

Japan’s March 11 tsunami had more destructive effects than just washing pint-sized (ok, ok, 0.6 liter sized) kei cars to the top of Japan’s sales charts. It also resulted in considerable menboku o tsubusu (literally “breaking of face”, dishonor) for Lexus. On its home-turf Japan, Toyota’s lux-brand was outsold by doitsu (German) BMW, even by Mercedes, a brand said to be popular with the yakuza. Speaking of major menboku o tsubusu: BMW did certainly not top Toyota, as Bloomberg insinuates. Read More >

By on June 6, 2011

The March 11 earthquake and tsunami didn’t just destroy more than 410,000 cars in Japan. It also totally mangled the list of top selling cars in Japan. After a two year absence, two minivehicles took the top spot of the chart. Suzuki’s WagonR mini vehicle was the best-selling new car in May, Daihatsu’s Move mini vehicle took second. The first regular car was the Honda Fit in the 3rd position. Perennial leader Toyota Prius is in the 6th position, despite an early re-start of production.  Full list after the jump …. Read More >

By on June 5, 2011

At the end of May, GM had no fewer than 288,000 pickup trucks sitting on its dealers’ lots (up from 275k in April). With gas prices on a short-term dip, but in the midst of a long-term increase, and with the season of traditional gas price spikes upon us, that could give The General cause for concern. After all, even a short-term spike in gas prices could cause a sharp falloff in truck sales, stranding huge numbers of trucks on dealer lots. But, GM North American boss Mark Reuss tells Bloomberg,

We’re not going to run big incentives to clear inventory. We’ll adjust inventory on a production basis.

That’s good news for GM’s financial position, and a promising sign of a new spirit of responsible pricing. But in an industry as complex as this, even good decisions could have troubling consequences. If GM “adjusts inventory on a production basis,” the “Tier One Gypsies” who fled Orion Township to avoid a 50% pay cut could find their temporary refuge at Flint Truck drying up, as HD pickups are likely the first to undergo “adjustments on a production basis.” And though that’s not explicitly GM’s problem, it could ratchet up the pressure to roll back the two-tier system in the upcoming negotiation session, and generally fire up the UAW’s dissidents and hard-liners. Meanwhile, with CAFE and gas prices converging on Detroit’s BOF bread-and-butter, we’ll be watching for signs of trouble as GM adjusts to the larger issue of likely long-term declines in truck demand.

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