Category: Sales

By on March 12, 2010

All kinds of strange news are coming from GM’s Korean foster child Daewoo. Two days ago, Daewoo CEO Mike Arcamone announced: “In 2010, GM Daewoo will be profitable. That is my target.” That didn’t get much traction. Reporters wanted to know how bad last year’s numbers were. Arcamone remained tight-lipped. He admitted red ink for 2009, how much remains anybody’s guess. In 2008, it was $773m worth of red. Last October Daewoo-is-me had to be bailed out by the bailed-out GM to the tune of $413m. Arcamone has some soothing news: “We currently do not seek any other financial support from our creditors.” The operative word is “currently.” There is one way to stop the hemorrhage for good: Pack it in. Read More >

By on March 11, 2010

Remember when Akio Toyoda, coming back from the U.S.A. went to Beijing in a hurry? China is an important growth market for Toyota. Toyota had been doing well in China, last year they sold 709,000 units, about the same as GM China if you don’t count the Wuling vans. Suddenly, Toyota is falling from grace in the Middle Kingdom. For the first time in years, Toyota dropped off the top 10 list of the best-selling cars in the Chinese market last month, reports Gasgoo, citing data released by China Passenger Car Association. Read More >

By on March 11, 2010


BMW and Daimler don’t really like each other. As Herr Baron Schmitt put it, “Daimler engineers view their colleagues as boorish Bavarian upstarts. BMW engineers think Daimler is a congregation of has-beens”. Bluntly speaking, there’s no love lost between them. Which makes the following news that much sweeter to the “Bavarian upstarts”. And which makes the has-beens gnash their teeth. Read More >

By on March 10, 2010


For the first time, monthly car sales in India exceeded 150,000 units according to February numbers released by SIAM, the Society of Indian Automobile Manufacturers [via The Economic Times of India]. Those figures represent a 33% improvement over Feb. 2009. Analysts attribute the sales bump to people pulling the trigger in advance of expected higher taxes in the national budget. Indian automakers anticipate that the increased demand will slow as prices rise due to higher interest rates and new emissions standards.
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By on March 10, 2010

Further in the Toyota caper, there are new reports of sudden acceleration – in Toyota sales.

Toyota buyers seem to have a big case of the bashing fatigue. And they are coming back in droves. Toyota said (via The Nikkei [sub]) that “its new cars sales in North America jumped around 50 percent from a year earlier in the first week of March due to recently introduced sales incentives.” Read More >

By on March 10, 2010

Chinese bought 46 percent more cars this February than in February 2009. This according to official data by the China Association of Auto Manufactures (CAAM), as reported by China’s state news agency Xinhua.

The avid TTAC reader is not surprised. A week ago, we predicted numbers along these lines, simply by looking at GM China’s February sales report. Amongst observers of the Chinese market, GM sales (all of them, including Wuling) have turned into a reliable leading indicator. A dubious honor: GM China usually is only a few percent ahead of the market, which doesn’t translate into a rapid gain of market share. This month is not much different: GM China’s February sales rose 51 percent from a year earlier, only 5 percent ahead of the market.

Aficionados of the Chinese bubble theory are now on their feet, shouting “I told you so!” Sales in January had shot up by 115.5 percent. In February, the growth was less than half.  Obviously, the bubble must be bursting. No so fast. Read More >

By on March 8, 2010


One of the arguments in favor of GM Chairman/CEO Ed Whitacre’s use of AT&T corporate jets is that “given the role he plays and the decisions that need to be made worldwide, you want this guy to be working 24/7.” But like so many of the “answers” we’re given about GM’s turnaround, this merely raises another question: besides learning such arcane auto-industry jargon as the term “segment,” what exactly is Ed Whitacre doing at GM? Thus far, the answer seems to be “firing executives,” as the last several months have seen a number of executive reshufflings at the RenCen. And though GM’s bailout left a number of GM lifers in positions they had mishandled prior to bankruptcy, the recent firings and re-orgs aren’t simply motivated by the desire to revitalize GM’s corporate culture. A look inside Whitacre’s reign of terror shows a more traditional GM impulse at play: the desire for quick spikes in volume.
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By on March 8, 2010

The Japanese government floated a highly interesting idea in Geneva. It could possibly revolutionize international car trade. Except for the United States. According to today’s Nikkei [sub], the Japanese government has proposed that the World Forum for Harmonization of Vehicle Regulations, a working party of the United Nations Economic Commission for Europe, create a system for international whole vehicle type approval. The UNECE immediately began looking into the idea last Saturday, and as per the Nikkei, by Saturday evening, “a majority of the member countries had agreed to the proposal.” That was fast.

It did not need much work: An international mutual recognition framework already exists for automobile components. The USA and Canada are absent from this framework. Says the Nikkei: “But for vehicles themselves, automakers have to obtain for each model approval from their own government as well as the governments of the countries to which they export.” Well, not exactly. Read More >

By on March 3, 2010

Chrysler once again topped Edmunds’ True Cost Of Incentive index last month, despite failing to significantly improve its sales over February 2009’s miserable showing. The only upside is that Chrysler basically held even with reduced incentives, as the entire industry is spending about 14 percent less on incentives than it did a year ago. Another interesting point of analysis from Edmunds:

Comparing all brands, in February smart spent the least, $341 followed by Scion at $426 per vehicle sold. At the other end of the spectrum, Lincoln spent the most, $5,568, followed by HUMMER at $5,195 per vehicle sold. Relative to their vehicle prices, Saturn and HUMMER spent the most, 14.9 percent and 13.6 percent of sticker price, respectively; while Porsche spent 1.4 and smart spent 2.3 percent.

But Toyota and GM will help carry those numbers up next month, with huge incentive spends planned. Meanwhile, after many automakers found religion about retail sales last year, fleet sales are back in a big way. And they’re no longer seen as something to be ashamed of.

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By on March 3, 2010

China will most likely announce strong sales numbers for February. Not as strong as in January, when sales of all motor vehicles shot up by 126 percent, but still strong. How do I know this without the official numbers? By looking at GM. GM has always been a good leading indicator for China’s sales. Read More >

By on March 3, 2010

When we reported that unintended acceleration in general and Toyota in particular are not a big topic in Europe and Japan, the answer was: “What do they know? They use their excellent public transport system and drive less.” (A myth, by the way. Unless there are mandatory annual odometer readings, nobody knows for sure. But the generally accepted average number of miles driven by year and car is 12,000 in the U.S.A. In Germany, the industry works with a 20,000 km average. Which is 12,427 miles.) The only countries halfway accepted as comparisons were Australia and Canada. Well, their numbers are in. Read More >

By on March 2, 2010

As the earlier post indicated, the Germans are increasing exports while their domestic market swoons. The German Big Four all posted increases in February, as well as YTD. Daimler experienced the least levity, with the Mercedes brand up 5% while Smart continues to smart, down 69%, and 77% YTD. The only bright spot: Smart was at least up substantially in February over last month, but when the total units is 442 for the month, its just not much to crow about. The new E-Class was up a hefty 92%, and the C-Class continues as the biggest volume seller and was up 6%. Mercedes is up a decent 20% YTD.

BMW had a cheerier month, up 14% overall. The BMW brand was up 26%; the Mini only 2%, continuing its laggard ways of late. The X5 shot up 76%, and the new 7 Series is the top dog in its category YTD. Audi and VW follow, but not in sales increases; Read More >

By on March 2, 2010

Toyota and GM have both announced 0% financing on 2010 models, reports Automotive News [sub]. GM will offer the 60-month financing deal on 55 percent of its new models, while Toyota will offer the same terms on its Camry, Corolla, Matrix, Avalon, Yaris, Highlander, RAV4 and Tundra (not including hybrids). According to GM’s Susan Docherty, Toyota’s woes had nothing to do with the decision to offer finance deals, telling AN [sub]:

Obviously, with our hot launch products, we don’t need to put 0 percent financing for 60 months on that. That 0-for-60 will be primarily on products like our pickups. That’s completely in line with what our marketing strategy is. We’re going headstrong into truck month for both Chevrolet and GMC, which is a traditional play that we have normally done during March.

And no wonder: GM’s truck sales were flat in February. According to Automotive News [sub], Toyota will also offer several lease and dealer cash deals which vary from region to region.

By on March 2, 2010

Subaru crushed it again this month [via PRNewswire], with the Outback and Forester both breaking 6,000 units of sale and overall sales up 38 percent. Suzuki, not so much [full release here]. Despite a recently-launched (and relatively well-received) C-segment sedan, the Japanese brand managed to sell only 1,375 cars last month. That’s fewer units than the Jeep Compass, and only slightly better than the Dodge Nitro and Buick Lucerne. On their own. Suzuki’s one sick puppy! Details after the jump.

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By on March 2, 2010

Hyundai’s sales improved 11 percent last month according to the company’s sales release [via EarthTimes], while Kia’s release claims a 2.3 Percent improvement [via PRNewswire]. Elantra was down slightly, and Veracruz fell by over 50 percent, Azera/Amanti are down and Sedona is way down. Otherwise, it’s all sunshine and flowers. Hit the jump for details.

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