Category: Sales

By on May 12, 2017

Bright colors and lowered prices try to attract customers to a California used car lot

A surge in vehicles coming off lease agreements has boosted used vehicle inventory in the United States — a trend that’s proving to be good news for dealers and a headache for Ford, General Motors and FCA.

Three or four years ago, used vehicle inventories were at a low point. U.S. automakers weren’t offering bargain leases during the recession and were apprehensive to begin doing so in the years following. Such isn’t the case anymore, with an estimated 12 million low-mileage vehicles set to come off lease by 2019, according to Reuters. Customers leased those vehicles between 2014 and 2016 when automakers experienced a sales and leasing boom.
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By on May 12, 2017

2014 Nissan Quest - Image: Nissan“The Nissan Quest has been discontinued for the U.S. marketplace.”
– Nissan Sr. Manager, Product Communications, Dan Passe

TTAC has been tracking the Nissan Quest’s failure in the U.S. marketplace for some time. Just ahead of Christmas last year, when it appeared as though the Quest was surely dead in the water, Nissan confirmed that there would in fact be a 2017 Quest.

But when tipped off by an industry insider last February, we noticed that Nissan was reporting higher-than-normal Quest sales despite lacking any meaningful inventory. That’s right — the 2017 Nissan Quest was essentially a fleet-only vehicle.

Most of us stopped tracking the story. After all, it’s a minivan, and a long-ignored minivan, in a market where buyers are currently turning away from minivan in droves. TTAC’s Corey Lewis didn’t quit, however. Like a dog with a bone, Corey discovered that the Quest was missing from NissanUSA.com. Under the Minivans & Vans section, there’s no minivan. We asked Nissan, not for the first time, whether the Quest is dead.

The Nissan Quest is dead. Gone. Expired. Terminated. Read More >

By on May 12, 2017

2018 Honda Odyssey - Image: Honda

U.S. minivan volume has decreased in nine consecutive months as the American minivan category lost 70,000 sales since August 2016, year-over-year.

As a result of the steady decline in a minivan segment that essentially features only five vans, 2017 is set to be the lowest-volume year for the category since 2009. At the rate achieved through the first one-third of 2017, Americans will purchase and lease only 452,000 minivans in 2017, just 2.6 percent of the overall market and only slightly more minivans than Americans purchased and leased when the overall industry collapsed to the lowest level in 27 years.

Or perhaps not. Fresh product is the carnauba wax bath balm for the soccer mom segment’s tired flesh. And a new 2018 Honda Odyssey is due at dealers in the coming weeks. (We’ll have a review of it next week.)

Is a new Odyssey the answer for America’s minivan woes?

Honda believes so. Read More >

By on May 12, 2017

2017 Subaru Outback - Image: Subaru

Although Subaru is selling more new vehicles than ever before, particularly in North America, the automaker’s run of record profits came to end in the fiscal year ending March 31, 2017. Subaru made money, no doubt, but Subaru’s operating profit was down 27 percent compared with the prior year.

Subaru’s revenue grew 3 percent while global volume rose 11 percent to more than 1 million vehicles, according to Automotive News. That’s the kind of information that matters to investors.

As for consumers, it’s the information from Subaru CEO Yasuyuki Yoshinaga that matters most. Saying the U.S. market has peaked, Yasuyuki Yoshinaga claims, “The market environment has increasingly become tougher.” In a tougher market, Subaru’s largest market, an automaker must either give way or make way.

Subaru’s decision? “We will carefully examine the situation and will take the necessary steps to maintain our sales, including incentives,” Yoshinaga says.

You heard right. Subaru, notorious for limited supply and limited scope for deal-making, might just offer you a bit of a discount on your next Outback or Forester. Read More >

By on May 11, 2017

2016 Chevrolet Impala Midnight Edition - Image: Chevrolet

We knew General Motors’ strategy for the tenth-generation Chevrolet Impala would be different when the big sedan was launched in 2013. No longer intended to be the fleet queen and a hugely discounted showroom sedan, the tenth-gen Impala moved upmarket.

Consequently, sales decreased, and did so in dramatic fashion. The Impala’s U.S. volume in 2014 was down by more than half compared with 2007 output. Sales continued to fall, with the Impala’s 2016 calendar year result of 97,006 U.S. sales representing the sixth consecutive year of decline.

The Impala’s numbers are getting lower. Much lower. After averaging more than 8,000 monthly Impala sales in 2016 and nearly 10,000 per month as recently as 2015, Impala volume has cratered in early 2017. Only 3,213 Impalas were sold in the United States in April 2017, down 73 percent compared with the Impala’s April average over the last five years.

But don’t assume the scarcity of Impala sales will translate to an abundance of deals at your local Chevrolet dealer. Impalas are thin on the ground, and GM isn’t playing games with incentives. Read More >

By on May 11, 2017

mazda cx-5

Diesel power has traditionally proved a tough sell in the United States, at least among light-vehicle buyers. If it doesn’t belong on a worksite, chances are a vehicle’s engine choices have remained gasoline-only since the model’s debut.

While the high-mileage technology suffered a black, sooty eye from the Volkswagen affair, several automakers are gambling on Americans want of higher torque figures and improved fuel economy — the rosy promises of diesel motivation. Mazda, the only automaker without a hybrid or electric vehicle in its stable, plans to add a diesel CX-5 to its gas-only U.S. fleet later this year.

The automaker knows exactly how many it wants Americans to buy. If this litmus test on wheels reaches the pre-determined mark, expect to see more zoom-zoom diesels appearing in local showrooms. Read More >

By on May 10, 2017

2017 Nissan Rogue SL AWD Palatial Ruby Front Quarter, Image: © 2017 Chris Tonn

America’s insatiable crossover thirst has made the Nissan Rogue — a relative newcomer to the segment — a sales juggernaut and a top rival to the likes of the Toyota RAV4 and Honda CR-V.

As summer approaches, two of those vehicles are undergoing a sales strategy shift to better position the models against each other. No, one of the models isn’t the new-for 2017 CR-V. Nissan and Toyota, however, hope to draw in more customers by tweaking prices and content on the Rogue and RAV4, though the two automakers are going about it in very different ways. Read More >

By on May 10, 2017

Sales situation in a car dealership, the dealer is handing auto keys to a young couple, they are excited, cars standing in the background, Image: Kzenon/Bigstock.com

You’re all too familiar with that image, aren’t you? She’s laughing hysterically or having some sort of crisis.  Her male friend, hand outstretched to receive his car key, looks on in amazement at her awkward and overblown reaction within this sales situation. They are The Couple, and they are stock image gold.

Want more of them? You got it.

Read More >

By on May 9, 2017

2017 Volkswagen Touran - Image: VW UK

America’s mini-MPV market is dead. It was hardly ever alive.

Canada’s mini-MPV market is dying. The Chevrolet Orlando couldn’t make a go of it. Kia Rondo and Mazda 5 sales are 80-percent lower than they were a decade ago.

And if ever you thought North America’s mini-MPV market could be regenerated based off the strength of Europe’s compact minivan segment, you thought wrong. Even the Europeans — long lovers of small, family-friendly vehicles with affordable price tags, economical engines, and notable space efficiency — are turning away from mini-MPVs. In droves.

Why buy a minivan when you could have a rugged off-roader instead? Read More >

By on May 9, 2017

2016 Ford Focus RS

There’s a reason we run Midsized Sedan Deathwatch. North American consumers want space for six dogs, and nothing’s going to stop them from forking over big bucks for cargo volume and a third row. Traditional passenger cars be damned.

Increasingly, it looks like the market has been condemned — it’s down 12 percent over the first four months of this year. But the shrinking market presence isn’t solely the domain of the midsize. Compacts are in trouble, too. Full-size cars? You know the answer. However, if the vehicle in question started out as a conventional grocery getter but piled on the horsepower before leaving the factory, chances are it isn’t hurting. Read More >

By on May 8, 2017

2017 Kia Niro blue rear - Image: Kia

It’s a hybrid. It’s attractive. It’s affordable. It’s the Kia Niro. Launched at the beginning of 2017, the Kia Niro is already proving to be a surprisingly successful hit for Kia Motors America.

As competitors quickly fade into the background, Niro volume is rising steadily each month, with the Kia attracting buyers for a wide variety of reasons, not just fuel efficiency.

In fact, the Kia Niro isn’t that fuel efficient compared with other dedicated hybrids on the market today.

But the Kia Niro is a crossover. (Allegedly.) And Niro’s amalgam of characteristics — hybrid, design, affordability, crossover image — has returned a degree of sales success simply not enjoyed by most dedicated greenmobiles. Read More >

By on May 5, 2017

tvr griffith

It’s exciting times for the independent British automaker. TVR, which reappeared on the automotive scene in 2013 after an absence of seven years, plans to unveil a production sports car in September.

Apparently, many TVR aficionados were itching for an opportunity to get their hands on a boutique vehicle from the low-volume automaker, money in hand. When the company showcased a prototype at a private event, hundreds ponied up deposits for a vehicle that might appear bearing a familiar name. Read More >

By on May 5, 2017

2018_toyota_tundra_trd_sport_01_8ee19ebe1c41ad354b59edf3a42fdf0bac4ded48

As automakers dial back sales projections in a year that’s seen a rough start, the industry could be holding out hope for a legislative solution to lagging demand.

Toyota North America CEO Jim Lentz made this claim during the opening of the company’s expanded Ann Arbor research and design center on Thursday, adding that incentivizing new vehicles to draw down bulging inventories can’t continue forever. In his view, automakers are keeping extra vehicles on hand for a reason, not just because production hasn’t adjusted for slow sales.

Lentz, like other auto executives, is hoping for a sales bump in the event the Trump administration green-lights its proposed $1 trillion infrastructure plan. Read More >

By on May 5, 2017

2017 Porsche Panamera Volcano Grey - Image: Porsche

The first second-generation Porsche Panamera I ever spotted was missing its front end. It was still distinctly more attractive than the first-generation Porsche Panamera ever was.

My house is near the CN Autoport in Eastern Passage, Nova Scotia. Dozens of stevedores drive mostly European-built new vehicles off Wallenius Wilhelmsen ships to parking lots near a main road, incidentally known as Main Road. Typically, if I time my drives past just right, I see long lines of new cars, such as the British-built Honda Civic Hatchback or the Volvo V90, weeks before a single one arrives at your local dealer.

Ever so slightly closer to my home than the Autoport itself is a smaller building where the damaged vehicles go. Today, there’s a Mercedes-Benz CLA-Class, sans rear bumper, parked outside. A few months ago, mere seconds before feasting my eyes upon a line of second-gen Porsche Panameras, I saw the aforementioned damaged Panamera. “Maaaaaan, that car is pretty.”

And then I remembered the old Panamera, vomiting a bit in my throat at the thought. And then I saw Porsche’s April 2017 U.S. sales figures. Scroll down, scroll down, there it is: Panamera. 1,098 sales.

Double its typical monthly output. 26-percent better than its previous best. Triple April 2016’s volume.

And proof people prefer pretty. Read More >

By on May 4, 2017

2015 Volkswagen Golf TDI

Despite having the worst public image since the Ford Pinto or Chevrolet Vega, Volkswagen’s sidelined 2015 2.0-liter diesel models flew off lots after being approved for sale in mid-April.

A crop of about 11,000 unsold TDIs loitered on dealer lots around the U.S. after being banned from sale by the Environmental Protection Agency in September 2015. In a weak month that saw numerous automakers sink on the sales charts, Volkswagen was a bright light, posting a 1.6-percent increase over April 2016. Much of that success came from still-polluting diesels.

So much for stigma. Read More >

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  • Adam Tonge
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