After Mazda reported dreadful first-quarter U.S. sales results, this article, which surveyed some of the potential reasons consumers would turn away from specific Mazda products, was read more often than any other TTAC article in April. Even as critics, myself included, endlessly point out the driver-centric ideology that makes Mazdas so fun, first-quarter sales plunged 17 percent, a loss of more than 13,000 sales for Mazda dealers.

Perhaps there’s a reverse TTAC bump. Maybe we were just practicing our latest reverse psychology techniques, attempting to lure buyers into Mazda showrooms. Like parents who tell their constipated toddlers, “You won’t like this bran muffin, no, not one bit,” to develop an inexplicable craving, we may have told you about road noise, odd ride height, poor equipment choices, and cramped rear quarters simply to stoke Mazda curiosity.

It worked. Sort of. “Mazda achieved its best April since 1995 with 26,195 vehicles sold,” the company said on Tuesday. Mazda’s market share climbed to a four-month high. Year-over-year, Mazda’s volume grew more than twice as fast as the industry average. Read More >

Time’s a wastin’ if you want to impress your friends and neighbors with a gee-whiz Tesla Model 3 anytime in the next three years.

As he’s known to do, Tesla founder Elon Musk took to Twitter last night to warm wannabe owners about the growing wait for his $35,000 electric sedan. If you’re just lining up for a Model 3 now, consider signing a lease for another vehicle while you wait — you probably won’t have to terminate it early. Read More >

On the heels of America’s auto industry growing by over 3% in April 2016, a report from the University of Michigan Transportation Research Institute says the average fuel economy of those vehicles dipped slightly from the month of March.

Given the rise in sales of SUV and trucks, this should surprise no one except amoebas living under a rock. Read More >

There’s probably no s’mores or ghost stories, but Tesla founder Elon Musk is still a fan of camping out at his company’s Fremont, California production facility.

Musk admitted to giving his sleeping bag a regular workout during a recent earnings call, during which he outlined his production goals for the upcoming Model 3. The optimistic deadline of July 1, 2017 is now viewed as impossible (due to supply issues), but Musk is optimistic that significant quantities of the $35,000 EV will be out the door before New Year’s Eve.

Musk might need to splurge on an upgraded sleeping bag next summer. Read More >

Significant incentives did not alter the Chrysler 200’s dreadful U.S. trendline in April 2016.

As the decrease in demand for the 200 became more obvious, Fiat Chrysler Automobiles temporarily shut down the midsize Chrysler’s Sterling Heights factory in order to clear out excess inventory. But 200 demand continued to decrease, and FCA was forced into laying off workers at the Sterling Heights plant while ramping up incentives on the 200. So dreadful is the 200’s marketplace performance that FCA has no desire to develop their next midsize car.

Heading into April, inventory levels remained high. Enticing deals were thick on the ground. But apparently, those deals weren’t so enticing after all, even as TTAC published a positive rental review of the four-cylinder Chrysler 200 at the tail end of April, just as consumers headed into showrooms to capture the best deals of the month. Read More >

The Ford Mustang is currently the best-selling sports car in Germany and in many other European countries. Sales are so strong that allotments for official importers are usually sold out for the rest of the year and customers are flocking to gray importers, who offer cars at higher prices and without factory warranty.

What made Europeans go crazy for a pony car all of a sudden? Is something changing in European tastes, or is the new Mustang just that good? And why can’t other American cars make it in Europe? Read More >

The U.S. auto industry once again reported gains in excess of three percent in April 2016, thanks to significant improvements at Honda, Nissan, and Fiat Chrysler Automobiles.

General Motors continued to de-emphasize fleet sales. FCA continued to emphasize incentive spending, with TrueCar pegging their average April incentive per vehicle at a hair under $4,000. Only BMW’s was higher.

BMW is at the forefront of the luxury downturn — sales at the namesake brand slid seven percent in April and are down 10 percent through the first one-third of 2016. Mercedes-Benz led all premium brands in April and in year-to-date terms.

Ford’s F-Series produced its second consecutive 70,000-plus sales month, and truck sales jumped at General Motors and Ram, too. Sales of smaller trucks were up at Toyota and Nissan, as well. The pickup truck market rose 12 percent to 232,647 units in April. Read More >

BMW’s electric car sub-brand is growing, thanks to new and upgraded models, but its management ranks are shrinking as executives flee to a Chinese startup.

Three top names, including the program’s head, were lured to China’s Future Mobility Corp. this year, Automotive News Europe reports, while sales dropped by nearly a quarter in the first three months of 2016.

Call it a case of “i” gotta go. Read More >

Ford Motor Company didn’t want an opportunity to claim bragging rights to pass by, so it sent its 3.5-liter EcoBoost engine in for a massage.

The result was a torque (eco)boost of 30 pounds-feet, raising the engine’s output to 365 horsepower and 450 lb-ft. That places Ford’s F-150 ahead of its closest full-size six-cylinder competitor, the Ram 1500 EcoDiesel, which claims 420 lb-ft. Read More >

Sergio Marchionne added another CEO title to his résumé yesterday, taking control of Ferrari, where the Fiat-Chrysler head already served as chairman.

He replaces former CEO Amedeo Felisa, who retired after 26 years with the company. Felisa remains on the independent automaker’s board of directors, where he will serve as a technical advisor.

Marchionne now has full control of the company he spun off from Fiat Chrysler Automobiles at the beginning of the year. Two years ago, he succeeded former chairman Luca di Montezemolo, who stepped down in protest of Marchionne’s plans for the brand’s future. Read More >

TTAC commenter Piston Slap Yo Mamma has given us a great gift.

While perusing used cars on his local Craigslist site, he noticed a trend occurring in the vehicle images. Fingers. Lots of them. Obscuring license plates. Possibly, revealing more about the driver than the plate itself.

So numerous were these crooked appendages, often topped with purple or naturally yellow nails, that he felt the need to share them. So, this Tumblr page was born. Read More >

They’re on a little break right now, but Volkswagen plans to saunter back to America’s door, flowers and chocolates in hand.

As the diesel emissions scandal plods along to its buyback conclusion, the automaker plans to woo U.S. buyers with desirable products and a less confusing brand strategy, Automotive News reports.

Volkswagen brand chief Herbert Diess told reporters in Germany last week that the U.S. was still a target market primed for growth, but first the company must convince those buyers that it has changed its ways, and that it’s ready for commitment. Read More >

The Jeep brand is Fiat-Chrysler’s biggest money maker, so it’s no wonder that CEO Sergio Marchionne is scattering factories around the world like a sailor’s offspring.

The company’s head honcho outlined his business plan for the brand in an interview published by Automotive News, and it involves no longer having to make a “Sophie’s Choice” decision with Jeep output. Read More >

Like a sign next to the egg roll pit at a Chinese buffet, Tesla’s “two Model 3s per person” rule could have been ignored by hungry customers.

Tesla founder Elon Musk had to go on the defensive recently after a financial journalist reserved 20 units of the upcoming 215-mile electric sedan, Automotive News reports.

Read More >

American luxury car shoppers are driving right past Chevrolet/Buick/GMC/Cadillac dealerships it seems, according to 247WallSt.com.

The website collected a list of best- and worst-selling vehicles based on time spent on dealer lots, and all Cadillac’s cars — save the CT6 — are in the top 15 worst sellers based on that metric.

Read More >