What the government giveth, the government taketh away: After the Japanese government discontinued subsidies for “fuel-efficient cars” (well, just about anything that was street legal, including a handful of American gas-guzzlers that received preferential treatment) Japan’s domestic auto sales are forecasted to drop 9.9 percent in 2011 from this year, Japan Automobile Manufacturers Association JAMA tells The Nikkei [sub] today. All in all, no big drama. Read More >

Forget two or three year leases. Daimler will rent you cars by the minute and “is stealing customers from Mazda and Fiat with rentals aimed at drivers ready to forgo auto ownership,” reports Businessweek.

Emboldened by the successes of Zipcar and other short term rental or car sharing ventures, Daimler is test marketing its Car2go service Austin, TX, and Ulm, Germany. Soon to follow: Hamburg, Germany, in early in 2011, and dozens more cities in Europe and North America. Car2go rents Smart cars by the minute. Other carmakers, such as BMW and PSA want to develop similar services. Read More >

In the beginning of the new millennium, U.S. new auto sales topped 17 million a few times as Americans used the assumed equity in their houses to stuff their three car garages with more cars than there were driver’s licenses in the nation.  In 2000, a total of 17,349,700 new cars changed hands. A year later, 17,121,900 units.  It deteriorated from there. In 2007, 16,089,300 cars were sold.  And we know what happened thereafter.

If we buy and sell 11.5 million new cars this year, it will be called a recovery.  For 2011, J.D.Power sees maybe 12.8 million, if it all works out. They had seen a bit more before, but grew cautious lately.  Now, a prophet appeared that predicts the miracle everybody prays for, a return to former (albeit fleeting) glory: Read More >

America’s Baby Boom generation turns 65 next year, which means it’s only a matter of time before America’s roads are clogged with self-satisfied drivers in total denial about their rapidly deteriorating vision, reaction time and decision making abilities (Gosh, is there anything as satisfying as generational bashing?).  Everyone knows that old drivers are bad drivers, but they’re also more likely to be injured due to their physical frailty. Drivers over 70 are three times as likely as those aged 35-54 to sustain a fatal injury in a crash, and the National Transportation Safety Board is worried enough about the prospect of an aging demographic bulge to hold a conference on the topic in DC. According to the DetN, conversation there centers on a number of potential measures for curbing the impacts of aging drivers, including “Michigan lefts,” which move left-hand turns out of major intersections, traffic circles, and improved safety equipment like inflatable seatbelts. But the real elephant in the room is restrictions on licensing, including mandatory eye testing, restrictions on license renewal by mail, shorter renewal periods, and even additional testing for drivers over a certain age.

Needless to say, Americans tend to think of driving as a right rather than a privilege, but if states restrict license rights for new drivers, there’s no question that senior drivers should face some kind of oversight. Especially in the context of tragedies like the Santa Monica Farmers Market incident. But how much? And what kind? And at what age?

Via Hemmings News comes this delightful find from Chevymall.com: an officially licensed poster comparing women to cupholders. So, did Susan Docherty sign off on that when she was GM’s marketing boss, or is this just more evidence that GM really is a “testosterone saturated, white, American male culture”? Either way, it cements the impression that Chevrolet’s values and image stopped making progress around the same time its market share did… which, incidentally, was about the same time the poodle skirt went out of fashion.

It’s just too bad that, between the ’59 Impala, the poodle skirt, GM’s US market dominance and casual sexism, only the casual sexism seems to have survived.

China is currently in a state of confusion about August sales numbers: More than 50 percent up? Or less than 20 percent? It will take a week or so to sort that out. But one thing is clear: The big winners in China are German purveyors of luxobarges, says Reuters. Read More >

The de-Ramification of the Dodge brand took another important step today, as Dodge previewed its new Ram-free logo. Similarly, the new 2011 Durango (on which the updated logo appears) has also had the Ram taken out of its Rama-lama-dingdong… er, technical underpinnings. Once a big BOF bruiser, the Durango has had a unibody makeover along the lines of Ford’s Explorer, making 2010 the year of the Cross-retro-ver. But will the old SUV brands remain relevant after becoming poster boys for automotive and cultural excess back when gas prices spiked? More importantly, does anyone actually like the new Dodge badge?

Does a passport with an RFID chip freak you out? Not if you don’t carry your passport on you. How about RFID-equipped drivers’ licenses? Well, stick the license in a shield and nobody will be the wiser. Never heard of RFID? It’s a chip that needs no power. It sends out a number that identifies you. Think of a barcode on your forehead. How about RFID equipped cars? Read More >

When I was a young and budding Creative Director on the Volkswagen account (some time in the wild 70s,) I was told that there is only space for 10 automakers on this planet. In 2008, Marchinonne said there is room for 6. Now, the odds are there is Lebensraum for 3 to 5 automakers, depending on who you ask.

The prophets don’t seem to look around when they say that. The annual OICA list of the world’s largest automakers has 50 positions. In China alone are anywhere between 60 and 120 automakers, nobody seems to have a definitive number. Since I was a young and budding Creative Director on Volkswagen 30 years ago, the number of carmarkers worldwide has risen dramatically. It looks like the minute a country turns from a “developing country” into an “emerging country” (whatever that may be,) they want at least one of their own automakers. Even Iran has a couple of sizable automakers, they aren’t on the OICA list, and it’s not for a lack of units made.

If it would be true that one needs annual output in excess of 5m cars to survive, then our choices would be limited to Toyota, GM, and Volkswagen. Reality looks different.

The motorized mass mortality doesn’t seem to happen, and it won’t happen anytime soon. Read More >

Japan’s Internal Affairs Ministry has bad news for Japan’s automakers: Japanese citizens are dumping their cars and take the train. Domestic car ownership has declined for the first time since 1964, with declines particularly pronounced in big cities, report The Nikkei [sub]: “Less-status-conscious city residents are abandoning cars for public transit.” Read More >

Car & Driver’s endearingly awkward Editor-in-Chief Eddie Alterman took to the interwebs today, with a “viral-style” video imploring enthusiasts to “save the manuals.” And though Alterman can’t help but sell the faux-sincerity, the message is brain-hurtingly mangled by his attempt to be the Old Spice Guy of the car world.
Read More >

Drivers tooling around East College Avenue that runs past the Penn State campus showed symptoms of distracted driving after an encounter with an electronic road sign. It flashed the common “Stay Safe PA,” followed by a highly uncommon “Check for Smegma.”

To those not in the know, Centre Daily provided the needed trivia: Read More >

A lot has changed since 1978… and not all of it for the better. One undeniable trend: young folks just aren’t that into the cars anymore. Automotive News [sub] takes on this, the greatest challenge facing automotive marketers in a lengthy piece that asks

Is digital revolution driving decline in U.S. car culture?

The implicit answer: yes. As a member of the generation that will doubtless be blamed for the decline of the auto industry for decades to come, I think the root causes of Millennial carlessness are a bit more complicated than mere progress in digital technology. And though the causes may be complex, the reality couldn’t be more clear. Want to know how this dynamic plays out? Take a look at Japan. If the car industry doesn’t find a way to re-associate its products with more positive connotations than debt, traffic, commuting and pollution, it’s going to face an increasingly tough slog as the Millennial generation comes into its own.

At this risk of stating the supremely obvious, we’re not enjoying a lighter-than-usual workload today in order to remember cars. The sacrifices of America’s warriors are the reason for remembrance today, as we reflect on the wrenching experiences that allow our flawed-but-wonderful experiment in democracy and capitalism to persist. But memory is a funny thing. Once you start looking back at through the jumbled scrapbook of past experience, unexpected artifacts come looming out of the fog.

My earliest memories of America at war, during Operations Desert Shield and Desert Storm, remain strong: the yellow ribbons sprouting up like weeds, the menacing strangeness of terms like “Scud Missile,” the wail of Israeli air raid sirens broadcast into my family’s bastion of suburban privilege. Still a young child at the time, these memories mark a growing awareness of the world around me, and yet the memories that feature most prominently in my mind from that period are the comfortingly familiar ones. The smell of pine trees baking in the hot sun at summer camp. The taste of blackberries. The creak of swing axles, and the bucolic brumm of a straight six as the old yellow Ford pickup made its sedate progress towards the dump. Straddling the Hurst shifter and leaning into the curves, goading Dad to make the poor thing backfire while my sister and I screamed in delight.

To this day, nothing in this world reminds me of that or any other period of my life the way sitting in “Old Yellow” does, inhaling the smells of gas and manure, and absorbing every squeak and grumble. It’s a rolling memory machine, a warp-speed express to a world where war was a foreign presence, an atavism of history intruding on our perfect future. Somewhere in everyone’s past there’s a time and place that we can remember only in innocence. If we’re truly lucky, there’s still a vehicle that can take us there. What’s yours?