When you’re selling the self-professed “King of Beers,” you’re going to want to transport them in a style befitting of royalty. Either that, or you’re interested in keeping your shipping costs to a minimum and have the capital necessary to invest in new technologies like an electric semi.

Anheuser-Busch, maker of Budweiser and over a dozen other beer brands, has decided to purchase 40 of Tesla’s battery-electric trucks. The company said it made the move in hopes of reducing fuel costs and cutting vehicle emissions. We’d also gamble that the adult beverage purveyor is interested in the vehicle’s claimed autonomous driving capabilities. Read More >

The Wikipedia page for Wells, Minnesota, tells us it’s the birthplace of Secret Service agent Larry Buendorf, best known for collaring Lynette “Squeaky” Fromme before the unhinged former Manson Family member could get the sights of her Colt 1911 on President Gerald Ford.

What the page doesn’t tell you is that the ’70s are back, baby, but only if you live (or take a trip to) Wells, Minnesota. The requirement for this time travel? Ownership — or the purchase — of a late-model Chevrolet Silverado. Read More >

It’s become a trend. The annual who’s-got-more-twist competition between Ford and Ram is now so regular, so expected, we can even predict by exactly how many foot-pounds the new victor will reign.

Five lb-ft.

Recently announced by Ford, the 2018 Super Duty line’s 6.7-liter Power Stroke diesel V8 wrestles the torque crown back from the Ram Heavy Duty, which had held it for just a year. The exact same scenario played out in the leadup to that particular upset. At this pace, it shouldn’t be too long before American buyers are laying down greenbacks for twist numbers in the four-figure range. Read More >

General Motors, the company that ran a campaign criticizing Ford for moving away from steel on its F-Series, is expected to implement carbon fiber in the beds of large pickup trucks within two years. Hopefully, the wait gives consumers time to forget some rather negative ads that bemoaned the use of aluminum for its high repair costs and chance of deformation in an impact.

Carbon fiber is ridiculously strong and should hold up in any side-by-side impact test against aluminum. That is, until you start considering price. Carbon fiber costs substantially more to manufacture, form, and fix than either steel or aluminum. That’s probably why GM plans to limit its usage to only highest trim levels, at least until it can figure out a way to keep production costs down.  Read More >

Fiat Chrysler executives have made it very clear: the next-generation Ram 1500 needs to move away from the styling cues of the past, no matter how hard the transition will be for brand traditionalists — or Ram execs.

We’ve already seen movement in this direction. Several 1500 trims — Rebel, Laramie Longhorn, Limited — have already ditched the signature crosshair grille for a new design, positioning the Ram name dead center, flanked by two U-shaped ribs. If you’re still unsure of what kind of truck you’re looking at, the 10-foot-high chromed letters adorning the tailgate provide a second subtle hint. Hashtag branding.

As seen in these spy photos, the next-generation 2019 Ram 1500, due for an unveiling at the North American International Auto Show in Detroit next month, has a face that’s bound to stoke controversy. Read More >

Barring a blockbuster December, 2017’s light duty vehicle sales stand to dip below 2016’s record 17.55 million units. The National Automobile Dealers Association forecasts 17.1 million sales in the U.S. this calendar year, with 2018 sales falling to 16.7 million vehicles.

Bad news for automakers? Not if profits stay up. And nothing generates profits quite like large volumes of high-margin vehicles — pickup trucks, to be exact. While November 2017 was a relatively flat month for the industry, a closer look at the pickup segment shows America’s love affair with trucks is keeping the money taps flowing. Read More >

The pervasive opinion among truck enthusiasts and industry experts is that nobody cares about plug-in hybrid pickups. Fuel economy isn’t a major priority among those in the market for something that can haul bales of hay or a stable of horses.

This poses a problem for pickup manufacturers striving for lower emissions and fuel consumption. Ford, which previously lightened the F-150 and outfitted it with a bevy of more economical engines, knows this problem better than most.

However, Ford is pressing onwards. It even intends to bring a hybrid plug-in variant of its ultra-popular pickup to the market in the coming years. But how is it going to market the technology to consumers who are unlikely to care? The company has strategy for that and it’s less reliant on fuel savings than you might expect.  Read More >

The leaks concerning Jeep’s next-generation Wrangler have been like a screen door on a submarine, with FCA itself fueling the fire by releasing a couple of official images during the recent SEMA show in Las Vegas.

Rumours of a Wrangler-based pickup began swirling ages ago, with Fiat Chrysler eventually assuring us that one will appear at some point during the new Wrangler’s product cycle. Now, in a report from Automotive News, there is speculation the new-age, four-door Scrambler will be offered as a convertible.

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Even though a next-generation Tesla Roadster unexpectedly rolled out of the back of one, it was still beyond weird to see the world’s automotive press converging on a California warehouse for the reveal of a big rig on Thursday night. But this is the scene we’ve grown accustomed to when something occurs in the Tesla universe.

The delayed reveal of the automaker’s electric semi truck, which surely has the Tesla fan base downloading C.W. McCall’s Convoy on Spotify this morning, is a proposition to trucking companies. Buy this Class 8 transport and save. Read More >

If you haven’t already put off your regularly scheduled sleep tonight in anticipation of Tesla’s big ol’ semi, there’s a new reason to get excited. The third concept utility vehicle to emerge from Toyota’s fevered brain this year is here. Well, sort of.

As usual, we’ve been presented with a teaser shot. Get a load of these headlights! LEDs everywhere — even on the roof. And what a set of jutting wheel arches. Are they designed to scoop up would-be buyers?

So, the FT-AC (Future Toyota Adventure Concept) makes three. Three concept vehicles, each one brawnier than the last, one of which might be just the ticket for luring in those urban millennials with great jobs and husky dreams of outdoor shenanigans. Of course, that’s assuming Toyota is brave enough to build one. Read More >

As global markets greet new players such as the Mercedes-Benz X-Class and as the North American market prepares to welcome back (later rather than sooner) the Ford Ranger, midsize pickup trucks are no longer making any headway in the United States of America.

In fact, October 2017 sales of five midsize pickup trucks (Tacoma, Colorado, Frontier, Ridgeline, Canyon) declined 4 percent. Given the rapid growth rate of full-size pickup trucks — six nameplates jumped 10 percent in October, year-over-year — it’s not surprising to see midsize truck market share fall. Through the first ten months of 2017, midsize trucks own 16 percent of America’s pickup truck market, down from 17 percent in 2016.

And in October, the midsize category’s share of America’s truck market slid to 15 percent. Is this what Ranger, Raider, Equator, Dakota, and B-Series dreams are made of? Read More >

Say you’re planning on hauling items of uneven length in your next full-size pickup. Eventually, everyone does. Those extra-long pieces of lumber, a disassembled bed frame, tubing, you name it, would normally poke out the top of the bed, resting on a closed tailgate.

Not in the 2019 Ram 1500, it seems.

Spy photos of the next-generation Ram full-sizer reveal a very suspicious seam in the vehicle’s tailgate, and there should be no mystery as to what it means. Read More >

After being caught off guard by the American public’s thirst for high-riding, commodious, all-weather vehicles, Hyundai’s planning to make up for lost time.

As part of an effort we’ve known about for a year, Hyundai laid its “build more crossovers” strategy bare on Wednesday. Including the subcompact 2018 Kona, which lands on U.S. shores early next year, the automaker will “debut” eight new or redesigned CUVs over the next two years. Unfortunately, details are threadbare.

Going from Hyundai’s product timeline, the future lineup includes (among others) a new A-segment crossover, a diesel model, and an electric. Already burned, Hyundai’s now covering its bases. Read More >

Unbothered by the constraints of space and time, Elon Musk took to Twitter yesterday, breathlessly announcing a press conference for Thursday. Is the call’s topic set to address Model 3 production troubles? Or, perhaps, provide some insight into the supply chain woes at the Gigafactory? No, dear reader, nothing so mundane.

It’s to announce the Tesla semi truck, which is surely the most urgent topic and best use of resources at Tesla these days.

Read More >

It’s hard to go anywhere without hearing it. Co-workers whispering at the water cooler, long waits at the drive-thru window while the staff argues amongst itself. It’s hard to get a word in edgewise.

People are talking about Mitsubishi.

If you’ve called #fakenews on this, well, you’re right. But that isn’t to say no one’s talking about the down-on-its-luck automaker, which recently saw salvation at the hands of the Nissan-Renault Alliance. There’s more vehicles coming to the threadbare brand and, while the company’s focus remains on lucrative SUVs, that doesn’t mean Mitsubishi won’t flesh out the lineup with something traditional. Read More >