In the early 1980s, the Jeep CJ-8 Scrambler was so cool, even Ronald Reagan owned one. A lengthened CJ-7 with a pickup bed just large enough to be usable, the Scrambler ended its six-model-year run in 1986, just as the more conventional Comanche was entering the market.

Jeep’s found itself without a pickup variant since the Comanche’s exit in 1992 — a grievous omission for hard-core Jeep aficionados — and no amount of four-door Wrangler Unlimited is going to satisfy the crowd until something with seven slots sprouts a bed.

Well, the reveal of the Wrangler-based pickup remains just over a year away, but a new report tells us what to expect. Based on the next-generation Wrangler arriving late this year, the pickup variant sports a longer wheelbase and a familiar name: Scrambler.

Satisfied? Read More >

Hyundai intends to launch a small pickup truck in the United States as part of its plan to catch up with the industry’s shift away from sedans. Up until now, that strategy has involved cramming as many SUVs onto the market as possible. But Hyundai brand sales are still dragging behind 2016’s monthly averages in the U.S., with end-of-year estimates falling short of company goals.

The solution is to keep pushing the Tucson, start deliveries on the Kona mini SUV before 2018, and begin development of a pickup truck based on the Santa Cruz concept from 2015 (seen above). Hyundai is also rumored to be planning on adding three additional sport utility vehicles or crossovers to its North American lineup by 2020 — helping it shore up waning sedan and hatchback sales. Read More >

This ties in nicely with an earlier post detailing the only two options available for midsize pickup buyers wanting more off-road prowess. For now, it’s Chevrolet and Toyota’s arena. Both GM and Toyota dominate the midsize pickup segment — a class that saw its U.S. market share rise to 17 percent of total pickup sales last year.

However, Ford’s late-to-the-game Ranger pickup, arriving on these shores in 2019 as a 2020 model, should bring a third player to the midsize mud and rock jamboree. It might not carry the Raptor name made famous by its bigger brother F-150, but this spied test vehicle shows Ford isn’t willing to send the Ranger to America wearing just work clothes. Read More >

Healthy competition lowers the price of consumer goods, the economists tell us, but it also raises torque ratings. Nowhere is this more apparent than among the Detroit Three automakers, with Ford, General Motors and Fiat Chrysler Automobiles locking horns, crossing swords (keep it clean…), and firing arrows at each other in a heavy-duty pickup war that’s only heated up in recent years.

It comes down to stump-pulling, gravel-hauling, trailer-towing twist. In 2015, the Ram 3500’s 6.7-liter Cummins inline-six turbodiesel topped the Ford F-350 SuperDuty’s 6.7-liter turbodiesel V8 by 5 lb-ft of torque — 865 to Ford’s 860. This clearly couldn’t stand, so for 2017 Ford upgraded the Power Stroke’s torque rating to 925 lb-ft, kiboshing Ram’s 2016 attempt to stay ahead with a 900 lb-ft rating.

With 2017 came further aggressions. This year saw GM pulling ahead to second place with its 6.6-liter Duramax V8, now upgraded to 910 lb-ft, knocking Ram down to third place.

Well, FCA’s having none of it. Just a day after Ford’s unveiling of a newly powerful second-generation 2.7-liter EcoBoost V6 and 5.0-liter V8, Ram fires this salvo: a Cummins with more grunt than any other rival. Read More >

As promised, Ford is updating the engine lineup in the company’s best-selling F-150 for the 2018 model year, providing improved fuel economy and maximum towing capacity across the board.

While it’s always a good idea to hold out a bit of skepticism until review time, Ford previously low-balled its economy estimates for the F-Series — as such, we’re working with some previously existing good faith.

News has been trickling out regarding Ford’s upcoming styling tweaks, advanced safety tech, and a powerful new diesel engine for the 2018 model. We also knew the F-150’s gas engines would be getting upgraded specs and, while some alterations are minor, there are a few big numbers worth disclosing.

And they have little to do with the 5.0-liter V8.

Read More >

There are a number of major consequences springboarding off the early August 2017 announcement that Toyota and Mazda would come together to build an assembly plant in Somewhere, United States.

First, Mazda production returns to the United States for the first time since the Mazda 6 left Flat Rock, Michigan, in 2012.

Second, the Toyota Corolla — produced now in Cambridge, Ontario, and Blue Springs, Mississippi — will be assembled in a second U.S. assembly plant.

Third, Toyota will acquire a 5-percent stake in Mazda, while Mazda returns the favor by claiming a 0.25-percent portion of Toyota.

And to the increasingly pickup-truck-conscious U.S. consumer, the most significant consequence of the Toyota-Mazda partnership will be more Toyota Tacomas. That’s right: more pickup trucks for America. Read More >

America’s auto industry is expected to report today its seventh consecutive month of decline, a drop of at least 5 percent based on forecasts and some sharp declines from three of the largest manufacturers: GM, Ford, and FCA.

Incidentally, GM, Ford, and FCA are America’s three biggest sellers of pickup trucks, and for the most part, pickup trucks are allowing a degree of buoyancy at the Detroit Three despite plunging passenger car sales. But after pickup truck sales rose 4 percent through the first-half of 2017, pickup truck sales declined in July 2017. Slightly. Somewhat.

And it was mostly General Motors’ fault. Read More >

Suggesting that the automaker is “providing a more compelling value,” American Honda is removing the second-from-the-bottom RTS trim level from the 2018 Honda Ridgeline lineup and extinguishing the all-wheel-drive option on basic RT Ridgelines.

As a result, after a 2017 run in which all-wheel-drive Ridgelines could be purchased for $32,315, the 2018 Honda Ridgeline AWD now has a base price $3,695 higher than before.

$36,010. Read More >

We don’t know, beyond a shadow of a doubt, exactly what Mercedes-Benz USA has planned for the brand’s new pickup truck, the X-Class.

Importing the Nissan Navara-based Benz pickup seems doubtful. The Chicken Tax, a 25-percent tariff on imported light trucks, would bring a $43,000 X-Class’s price up to $54,000. Moreover, premium  brand pickup trucks — Lincoln Blackwood and Mark LT; Cadillac Escalade EXT — have faltered in the past. The X-Class is also set to be almost entirely dependent on diesel engines, and Mercedes-Benz would almost invariably need a gas powerplant to function in North America, both from cost and emissions standpoints. Plus, Mercedes-Benz’s X-Class would be competing for a slice of a slice of America’s pickup truck pie. America’s pickup truck sector is huge, but 84 percent of it is devoted to full-size, not midsize, pickup trucks.

However, if — and it’s a big if — Mercedes-Benz either determines that importing the X-Class to the United States is viable or decides to build the X-Class in the NAFTA zone, the words of Volker Mornhinweg, Mercedes-Benz Vans’ executive vice president, might just come back to haunt the three-pointed star. Read More >

Set to arrive in Germany in November 2017 and other global markets — but not the United States — in early 2018, the Mercedes-Benz X-Class is, according to Mercedes-Benz, “the first pickup from a premium manufacturer.”

Lincoln Blackwood? Cadillac Escalade EXT? Lincoln Mark LT? You apparently don’t count.

We’ve seen the concepts before. Mercedes-Benz today revealed the production X-Class, a Nissan Navara-based pickup truck from the three-pointed star. Read More >

The Ford Ranger is poised to return to the domestic market in 2019, accompanied by all the fanfare befitting a junior American icon. Unless the Blue Oval totally botches the job, everyone anticipates the reborn Ranger becoming a big seller in the midsize truck market.

However, there’s already a smaller pickup syphoning off volume from its rivals before the Ranger can avail itself. While sales of most midsize truck models have been cooled by the gentle breeze of market stagnation, Honda’s second-generation Ridgeline has returned with a vengeance, enjoying favorable reviews and posting sales volume not witnessed in over a decade. While Honda still doesn’t move nearly as much midsized metal as Toyota’s Tacoma (which sold 191,631 units in the U.S. in 2016), the Ridgeline proves there is space in the marketplace for more than just body-on-frame offerings.  Read More >

What’s big these days? You know the answer. Avocados. Leasing. Saying “it me” on Twitter. But above all else, crossovers and SUVs.

Not only have utility vehicles become the driving force in the North American automotive marketplace, ownership of these versatile vehicles is apparently becoming harder and harder to quit. More than ever, owners of crossovers and SUVs find themselves bolting from their old utility vehicle into a brand new one.

As for sedan buyers, never has love drained so quickly from a relationship. Read More >

With the July 10 launch of a new Chevrolet Silverado commercial, General Motors is once again using its Real People, Not Actors campaign in an attempt to tarnish the Ford F-150’s good name.

This methodology doesn’t appear to have had an impact in the marketplace in the past. Yet two years after General Motors displayed conversations between Howie Long and GM engineer Eric Stanczak discussing repair costs on the Ford F-150’s aluminum bed and one year after Chevrolet punctured a Ford F-150’s aluminum bed with 825 pounds of concrete blocks, General Motors is turning to admitted Ford F-150 owners as a means of casting aspersions on America’s top-selling full-size truck.

After earlier rounds, Ford gained ground in America’s full-size pickup truck market in 2016. Indeed, Ford is continuing to gain ground in that same market in 2017. Ford is selling more trucks than its rivals. Ford is selling more trucks with less incentivization. Ford is selling more trucks with less incentivization at higher average transaction prices.

So, GM sends the Chevrolet Silverado back to the same ol’ well. Read More >

March 2017 marked just the third occasion in three years in which Fiat Chrysler Automobiles’ Ram P/U line outsold the Chevrolet Silverado in the United States.

One month later, in April, Ram did it again.

Then in May 2017, Ram made it a threepeat, outselling the traditional No. 2 pickup truck in America by more than 1,000 units. By the end of May, the Silverado was only 5,055 sales ahead of the Ram on year-to-date terms, a narrow gap which served to highlight the possibility that the Ram could outsell the Silverado for the first time ever in calendar year 2017.

But June 2017 marked an end to Ram’s party, at least for the time being. General Motors reported 50,515 Chevrolet Silverado sales in June, a 2-percent year-over-year uptick and 7,442 more sales than FCA’s Ram truck lineup managed.

How did GM manage to end the trend? By earning less money per truck, naturally. Read More >

While he’s only been in the big chair for little over a month, Ford Motor Company CEO Jim Hackett has already pinned down a serious problem in need of immediate change. Decision making. Or, more specifically, the need to get the lead out when rapidly changing market trends threaten company profit.

The former chairman of Ford Smart Mobility LLC, who replaced an ousted Mark Fields in late May, was brought in to guide the Blue Oval through a “transformative period” in the industry. One way he might do this is to borrow an idea from the NBA. Read More >