Hey you, you’re an “auto enthusiast,” right? You care about the “driving experience, yes”? Good, name a top-20 global automaker that sells one brand of cars globally, marketed specifically to enthusiasts.

Take your time answering, but there’s only one… and it has something very serious to say to you.
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A truck at the Nordschleife? No, no service truck. One that does some 190 mph. Possibly more. A truck made by BMW. In a press release, BMW dubs it “the world’s fastest pickup.” If they say so. One needs to be very careful with these statements in Germany, lest someone will sue you faster than the truck completes the Nordschleife lap. Read More >

One of the recent advertising trends we’ve seen is the comparison of a new car with something ridiculous… like an armored car or a sofa. Now, Nissan is inverting the “shooting sofas in a barrel” approach by taking on one of the toughest comparisons imaginable: making readers decide between a Juke and a swimsuit model. Here, the Juke and a model from Sports Illustrated’s Swimsuit Edition go head-to-head in a “curb appeal” competition… up next, “headlights,” “airbags” and “ride quality.” Then, testers will strap on their crash helmets and try to determine which model “slides its rear end out” in the most satisfying manner… plus whatever other dirty double-entendres you can come up with. Just the thing to get you into that romantic Valentine’s Day mood…