It’s all about product, they say.

Product, product, product.

When in doubt, add product.

New product, they say, will reinvigorate the American midsize sedan category. New product, one might have imagined, would provide an ample boost to America’s minivan segment.

Yet in August 2017, only the third month on the market for Honda’s fifth-gen 2018 Odyssey, overall minivan sales increased for just the second time in a year despite another sales decline from that very same new product, the Honda Odyssey.
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It was quicker, quieter, more fuel efficient, and less expensive, but the all-new 2018 Honda Odyssey failed to win its first Car and Driver minivan comparison test.

The fifth-gen Odyssey is also the newest minivan redesign. The Toyota Sienna was updated for 2017 with a new powertrain but remains in large part the same minivan that arrived for the 2011 model year. The first Chrysler Pacifica minivan — aka the second Chrysler Pacifica — has been on sale for nearly a year and a half. The Kia Sedona, having lost its previous Car and Driver comparison test, was not deemed eligible for the test. Likewise, the Dodge Grand Caravan, while currently America’s top-selling minivan, was rendered ineligible by past performance.

With only three minivans in the test, all upper-crust examples of their specific nameplates, each contender finished on the platform. But lofty expectations for the all-new Odyssey failed to come to fruition, and the segment progenitor’s party trick produced a solid victory.

Stow’N’Go isn’t the only differentiator, however. Read More >

Eight years ago, American consumers, businesses, and governments acquired only 10.4 million new vehicles.

Sound like a lot? The U.S. auto industry generated an average of 16 million new vehicle sales in the five years leading up to 2009; 16.3 million annually over the last half-decade.

With the overall market’s collapse, it’s not surprising to hear that very few minivans were sold. Claiming only 4.3 percent of the industry’s volume, minivans collected only 448,000 sales.

At the current rate of decline through 2017’s first seven months, this year won’t be quite that bad. But it’s on track to be almost that bad, and the worst year since. Read More >

In the 2016 calendar year, the Honda Odyssey was Canada’s 41st-best-selling vehicle.

In the first half of 2017, as the fourth-generation Odyssey’s tenure came to an end, the Honda van plunged 11 positions to 52nd. Odyssey sales were down 18 percent, year-over-year. Odyssey volume was on track to fall to a five-year low. Hashtag minivans dead.

Then, descending from the top of Mount Fuji with a Soichiro-shaped halo, hosting enough seats for the entire Odyssey SCCA pit crew, declaring 30 more horses than the original Acura NSX, equipped with enough gears in its transmission for 2.5 copies of the Toyota Yaris, and speaking with just enough of an Alabama twang to be authentically North Americanized, the 2018 Honda Odyssey appeared.

Canadian sales of the Honda Odyssey consequently rose to the highest level in 15 years. And so shall it ever be. Read More >

It’s a question parents don’t ask often enough: are is our children learning?

More commonly queried: why not are our doors all is sliding? Furthermore, why is minivans are not mini?

Ford gave it a five-year whirl, slapping sliding doors on the side of the Fiesta-based B-Max. But according to a report in Romania’s Automarket, production of the Romanian-built B-Max ends this fall.

Are is our automakers learning? Read More >

You buy an iPhone 6 assuming you will like it more en-han you liked your old iPhone 5. You were excited to read Tender Is The Night because The Great Gatsby was a worthy tale. You had high hopes for The Godfather Part II on your Christmas holidays in 1974, having waited more than two years since The Godfather permanently altered cinema.

Expectations are everything, and my expectations for the  2018 Honda Odyssey Elite, a 280-horsepower, $47,610, eight-seater were high precisely because our garage houses a 2015 Honda Odyssey EX. My van isn’t perfect, but I’d happily buy another. And seven years after the fourth-generation Odyssey went into production, expectations for the fifth-generation model have grown significantly.

It’s 2017, not 2011. We expect quieter cabins, more powerful and more efficient engines, better interior materials, more standard features, and novel equipment.

In almost every facet, the fifth-gen 2018 Honda Odyssey is multiple steps beyond the fourth-gen Odyssey I own. But not every step forward is a step in the right direction. Read More >

This is not a review. The 2018 Honda Odyssey Touring will be reviewed, by me, at some point in the near future.

But this part couldn’t wait. This is breaking news. This is an alert. This deserves a chyron.

The 2018 Honda Odyssey Touring’s 10-speed automatic transmission does not suck. Read More >

Who knew the well-equipped 2018 Honda Odyssey was so… titillating? An unsuspecting journalist over at Forbes saw a few more — let’s call them entertainment options — than she expected while browsing through the video selection offered via her Odyssey tester’s rear media screen.

At that point, things became a little hot under the collar at Honda.

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Minivans. They’re the ultimate family haulers: unpretentious, utilitarian, and usually ugly.

Minivans haven’t been slow in some time. A decade ago, the Honda Odyssey produced 244 horsepower and required fewer than nine seconds to accelerate from nought to 60 miles per hour, hardly the behavior of a contemporaneous Chevrolet Aveo.

But the rate at which minivans have been packing on the ponies and adding gear ratios has evolved quickly over the last year. The Chrysler Pacifica came first, producing horsepower similar to its Pentastar twin from Dodge but adding a handful of gears. 0-60 times dropped to 7.3 seconds.

That was nothing to sneeze at. At least until Toyota made the 2017 Sienna the most powerful van in the segment and linked its 3.5-liter V6 to an eight-speed automatic; at least until Honda launched the 2018 Honda Odyssey with 10 speeds and 280 horsepower. Now the numbers are staggering. Read More >

Conflicting reports claim Fiat Chrysler Automobiles has either restarted, or is poised to restart, production of the Pacifica Hybrid minivan in Windsor, Ontario.

This comes after a tumultuous month for the automaker’s headline-grabbing plug-in minivan. First, a voluntary safety recall saw all Pacifica Hybrids built to date recalled for faulty inverter diodes, following incidents in which several vehicles lost power while underway. The recall then led to the shadowy shutdown of hybrid minivan production. Read More >

Despite being lauded for its high level of content, smooth ride, and all-electric range, Chrysler’s plug-in hybrid minivan has hit a large roadblock. After voluntarily recalling all Pacifica Hybrids due to a safety defect that could see the minivan go dark at inopportune times, it seems the assembly line has ground to a halt in Windsor, Ontario.

A recall earlier this month saw Fiat Chrysler Automobiles call back 1,368 vehicles in the U.S. and 309 in Canada following complaints of loss of propulsion. The issue reportedly stems from defective inverter diodes. While the wonky electrified powertrain hasn’t resulted in any crashes or injuries, electrified cars that suddenly stop sending current to the motor aren’t something customers or the automaker can tolerate.

It’s a serious stumble for FCA’s green halo car. Read More >

The 2018 Honda Odyssey went on sale three weeks ago. The Chrysler Pacifica has only been on the market for a year. The Toyota Sienna will enjoy another refresh for the 2018 model year.

If ever there was a time in which America’s minivan segment needs to shine, the second-half of 2017 is it.

Minivan sales tumbled 14 percent, year-over-year, through the first five months of 2017. Only 3 percent of the auto industry’s volume is now minivan-derived. Year-over-year volume decreased in nine consecutive months between August 2016 and April 2017.

There are far fewer competitors now than there were a decade ago. Therefore, the minivan market doesn’t need to produce the sort of volume it did a decade ago. However, minivan sales can’t continue to plummet, month after month after month.

Minivan sales need to rise. If they can’t do so now, then when? And if the segment can’t do it with fresh product from Chrysler, Honda, and Toyota, then who can supply the growth? Read More >

Can frugal transportation and family transportation coexist in a single package?

Lead Honda R&D engineer Tom Sladek indicated to Wards Auto at the Hawaiian launch of the all-new, fifth-generation, 2018 Honda Odyssey that Honda’s minivan could receive a hybrid powertrain in the future.

Presently, hybrid powertrains are available in a numerous three-row crossovers. Fiat Chrysler Automobiles is presently launching a plug-in hybrid version of the new-last-year Chrysler Pacifica, as well.

“The electrification initiative is definitely coming, but on which products and which timing is not 100% clear yet,” Honda’s Sladek told Wards. If one such product is the Odyssey, we would expect to see improvements both in the Odyssey’s fuel economy and its performance.

And all-wheel drive?

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“The Nissan Quest has been discontinued for the U.S. marketplace.”
– Nissan Sr. Manager, Product Communications, Dan Passe

TTAC has been tracking the Nissan Quest’s failure in the U.S. marketplace for some time. Just ahead of Christmas last year, when it appeared as though the Quest was surely dead in the water, Nissan confirmed that there would in fact be a 2017 Quest.

But when tipped off by an industry insider last February, we noticed that Nissan was reporting higher-than-normal Quest sales despite lacking any meaningful inventory. That’s right — the 2017 Nissan Quest was essentially a fleet-only vehicle.

Most of us stopped tracking the story. After all, it’s a minivan, and a long-ignored minivan, in a market where buyers are currently turning away from minivan in droves. TTAC’s Corey Lewis didn’t quit, however. Like a dog with a bone, Corey discovered that the Quest was missing from NissanUSA.com. Under the Minivans & Vans section, there’s no minivan. We asked Nissan, not for the first time, whether the Quest is dead.

The Nissan Quest is dead. Gone. Expired. Terminated. Read More >

U.S. minivan volume has decreased in nine consecutive months as the American minivan category lost 70,000 sales since August 2016, year-over-year.

As a result of the steady decline in a minivan segment that essentially features only five vans, 2017 is set to be the lowest-volume year for the category since 2009. At the rate achieved through the first one-third of 2017, Americans will purchase and lease only 452,000 minivans in 2017, just 2.6 percent of the overall market and only slightly more minivans than Americans purchased and leased when the overall industry collapsed to the lowest level in 27 years.

Or perhaps not. Fresh product is the carnauba wax bath balm for the soccer mom segment’s tired flesh. And a new 2018 Honda Odyssey is due at dealers in the coming weeks. (We’ll have a review of it next week.)

Is a new Odyssey the answer for America’s minivan woes?

Honda believes so. Read More >