Category: Audi

Audi Reviews

Audi, a subsidiary of Volkswagen, is a German manufacturer with a long and storied history. Audi evolved from the takeover of NSU Motorenwerke AG and Auto Union, which was comprised of Audi, August Horch, DKW and Wanderer - each represent one of the four circles in the Audi emblem.
By on August 16, 2018

German cars in North America are not immediately associated with base, no-option models or economical motoring. But that didn’t stop Adam Tonge from suggesting today’s trio. Which vehicle gets the Buy when you’re shopping at the bottom of the German luxury barrel in 2002?

Ladies and gentlemen, select your strippers.

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By on August 13, 2018

Image: Audi AG

Rupert Stadler, whose reign as CEO of Audi came to an end after his June arrest, won’t walk out the front doors of his Bavarian jail anytime soon. A Munich court has rejected the former auto executive’s appeal for release.

The appeal came nearly a month ago, around the same time Stadler — suspected of fraud in the diesel emissions scandal — stopped talking to prosecutors. The reason for the court’s decision is the same reason why a judge remanded Stadler in custody back in June. Worries remain that he might tamper with evidence if freed.

Meanwhile, there’s change brewing at the top of Audi’s corporate hierarchy. Read More >

By on July 23, 2018

The new Audi Q3 is en route for a launch later this week, but Audi gave us a sneak preview of the model in a teaser video. As the smallest crossover the brand has ever sold in the United States, the Q3 is in a hot segment right now. However, it hasn’t managed to outpace the more expensive Q5 in terms of overall sales. With 20,633 deliveries in 2017, the crossover sells well enough, but pales in comparison to the units moved by its larger sibling.

It does look to be on schedule to surpass the A3 in terms of sales by the end of the year, though. The fact that crossovers are killing the smaller to midsize car segment isn’t much of a secret anymore. But it’s as true for Audi as it is most other brands, which is why the Q3 needs to be a success. You can see the brand going the extra mile — even in this little teaser.  Read More >

By on July 19, 2018

Image: Audi AG

Former Audi CEO Rupert Stadler’s “How I spent My Summer Vacation” story isn’t likely to make any of us jealous. The one-time top dog at the German luxury automaker has cooled his heels in a Bavarian jail ever since German authorities arrested him on suspicion of fraud back in June. Stadler’s arrest served as a shocking escalation in Germany’s investigation into Volkswagen Group’s diesel emissions scandal.

It seems like time behind bars is getting to Stadler. As the suspended executive attempts to gain his release from prison, new details have emerged over the reasons for his arrest. Read More >

By on July 10, 2018

Part III of this Rare Rides series explored how NSU readied itself to re-enter the car market and end its longstanding production tie-up with Fiat. Shortly after the painful divorce from the Italians, NSU’s first rotary-powered car was ready.

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By on July 9, 2018

Part II of the NSU story gave some color to the company’s first bout of financial trouble, and how it passed on a Ferdinand Porsche design that would go on to become the Volkswagen Beetle a few years later.

As we left off last time, NSU and Fiat were locked in a longstanding disagreement about who could brand which cars in which way.

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By on July 6, 2018

In Part I of this four-part NSU Rare Rides series, we covered the beginning of the NSU brand and its initial product offerings — which included knitting machines. The company moved into bikes and motorcycles, as well as a three-wheeler considered a midpoint between motorcycle and car.

The engineers were certainly busy, but all was not well over at the bank.

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By on July 5, 2018

Back in the 1960s, a little German car company decided to spend a lot of money to create a new-to-them type of engine. The car company in question was NSU, and the engine that cost them so much money was a Wankel.

In a first-ever for the Rare Rides series, this will be a four-part entry. Come along as we explore the NSU brand and the Spider; a tiny roadster which ended up almost entirely responsible for the demise of its parent company.

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By on July 2, 2018

2004 Audi A4 Wagon in Colorado wrecking yard, RH front view - ©2018 Murilee Martin - The Truth About Cars
Here in Denver 15 or so years ago, the Subaru Legacy Outback wagon was king among car shoppers looking for a vehicle suited for their dog-owning, ski-slope-visiting, REI-shopping lifestyles (that is, most of the population). But what about those who wanted an all-wheel-drive wagon that was a bit less… stolid?

While you could get the Outback with a manual transmission or a six-cylinder engine (sorry, one or the other) back then, only the most rabid Subaru fanatics would describe the driving experience of the Outback as fun. That’s where the second-generation Audi A4 wagon came in, and they sold very well here. Here’s one that looked to be in pretty good condition when it got rear-ended, spotted in a yard just south of town. Read More >

By on June 27, 2018

Despite the pervasive nature of crossover vehicles, Audi has done alright with the A4 sedan. Sales have remained reasonably consistent over the past few years in both the North American market and abroad.

While it doesn’t appear to be gaining any ground, it also isn’t losing much. Still, Audi knows you have to update the recipe every so often to tempt consumers, so it’s updating the A4 sedan and A4 Avant wagon for the 2019 model year — subtly, and in the typical German fashion.

You would be hard-pressed to spot the differences under any kind of pressure. As mid-cycle refreshes go, this one has to be one of the least obvious we’ve ever encountered. Read More >

By on June 26, 2018

Image: Audi AG

Audi had hoped to unveil a new challenger to Tesla’s electric throne at a Brussels marketing event, but the ill-timed arrest of its former CEO forced the automaker to shelve those plans. Rupert Stadler remains in custody, casting a dark cloud over the brand and the vehicle its engineers spent years developing.

What to do? Apparently, the solution involves bundling the car into a plane and sending it to America. Read More >

By on June 22, 2018

Image: Audi

The organizers of televised U.S. awards shows, who annually serve up a night of lectures, sermons, hypocrisy, and guilt for an increasingly small audience, should realize that the show doesn’t necessarily have to go on.

It’s certainly not going on in Germany. Axel Springer, a top publishing house for numerous German media sources, including AutoBild, has now wrestled the prestigious Golden Steering Wheel award out of everyone’s hands. There’ll be no thanking of grade school teachers by auto execs this year. Blame, well, the auto industry. Read More >

By on June 21, 2018

The flying car repeatedly proves itself as the dumbest idea since the industrial revolution kicked off. With the exception of takeoffs and landings, aircraft don’t need roads and automobiles aren’t really engineered for the sky. They’re typically far too heavy and have aerodynamics intended to keep them on the ground. A good car does not make for a good plane, and vice versa.

While a few flying cars do exist, they’re really just airplanes modified to allow for car-like earthbound driving. Functional, but not particularly effective on the road. That’s why the industry is shifting toward designs more akin to helicopters. The newest trend is to supersize drones and affix them to the top of lightweight self-driving automobiles.

That appears to be the direction Audi is headed in its partnership with Airbus. But surely this is engineering at is most masturbatory. If you’ll excuse the pun, these kinds of projects never really get off the ground. We see concept designs, hear some lofty promises, and then nothing ever comes of it. Moller International has been working on its SkyCar for decades and now the company is trading at a penny per share with nothing to show for itself but a concept capable of covering a couple feet from the pavement.

What does Audi have that’s so different?  Read More >

By on June 19, 2018

Yesterday, we discussed the merits of Suzuki’s Jimny and how North America could benefit from adding the brand back into its automotive market by any means necessary. I am going to do the same thing today with a model that has never traversed the purple mountain majesties or amber waves of grain — let alone graced the True North strong and free.

The Audi A1 enters its second generation for the 2019 model year, and it should be here. With Ford’s Fiesta about to take a dirt nap, the suggestion may sound counterintuitive, but bear with me.

The supermini and city car segments have dwindled over the last few years, especially the models that were fun to drive. After the Fiesta leaves us, we’ll be left with the Fiat 500 and its improved base engine, the fun-loving Abarth variant, Mini’s Cooper, and a bunch of economy vehicles that don’t prioritize fun on any trim level.  Read More >

By on June 19, 2018

Image: Audi AG

An emergency board meeting held in the wake of Audi CEO Rupert Stadler’s Monday arrest led to the chief executive’s suspension from the company. It was Stadler’s idea, apparently.

As the former CEO cools his heels in a Munich jail, held on suspicion of fraud and evidence suppression related to Volkswagen Group’s diesel emissions scandal, the automaker’s board named sales and marketing chief Abraham Schot as interim CEO. Whether or not Stadler returns to his former post depends on his innocence. Read More >

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