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The beginning of Chrysler stemmed from the ailing Maxwell Motor Company, which Walter P. Chrysler had been appointed to overhaul. While many Chryslers were simply re-branded Maxwells in the early years, the new direction of the company was to build affordable quality transportation. |
By
Steph Willems on May 20, 2016

It looks like the fling between Google and Fiat Chrysler Automobiles will end up being a brief affair.
Despite partnering with FCA to test autonomous technology on a fleet of Chrysler Pacifica Hybrids, the tech giant says it has no plans to take it further with the automaker, according to Reuters.
Really, it doesn’t mean anything, Google wants other companies to know. Just two self-driving Pacificas passing in the night. Read More >
By
Steph Willems on May 19, 2016

Production of the world’s most recognizable minivan might not end next year after all.
If a report published by the Windsor Star is correct, the Dodge Grand Caravan will see its lifespan extended until 2019, all thanks to delayed plans for a Chrysler Pacifica-based crossover.
The Star quotes John McCabe, president and CEO of AutoForecast Solutions, who claims Fiat Chrysler Automobiles got cold feet about building a new crossover at its Windsor assembly plant. Read More >
By
Ronnie Schreiber on May 15, 2016

Just two days after Cadillac announced opening up what they hope will be an au courant coffee shop on the ground floor of its trendy lower Manhattan digs, Fiat Chrysler announced it will reopen the Walter P. Chrysler Museum, on the grounds of Chrysler’s campus in slightly less trendy Auburn Hills, on June 4th.
The museum, which first opened in 1999 when Daimler owned Chrysler, has displays that cover the history of the current Chrysler brands along with the company’s former nameplates, starting with a 1902 Rambler from the Jeffrey company (the progenitor to Nash) and American Motors. Read More >
By
Steph Willems on May 7, 2016

Is Chrysler’s LX platform doomed to meet the same fate as the beloved Panther?
Replacing the aging Chrysler 300’s rear-wheel-drive architecture with that of the 2017 Chrysler Pacifica minivan is one idea festering in the mind of Fiat-Chrysler CEO Sergio Marchionne, judging by recent comments published by Automotive News. Read More >
By
Steph Willems on May 6, 2016

Fiat-Chrysler CEO Sergio Marchionne can see a beautiful future with partner Google, but there’s plenty of fish in the sea, you know.
Speaking in Windsor, Ontario, where Chrysler Pacifica minivan production recently kicked off, Marchionne called FCA’s Google fling the “first phase” of their relationship, but admits to wanting to keep his options open, Automotive News reports. Read More >
By
Steph Willems on May 4, 2016

A dream collaboration has finally become a reality for Fiat Chrysler Automobiles CEO Sergio Marchionne.
After angling for a partnership for over a year, FCA has announced a joint venture with Google’s Self-Driving Car Project. This is the first time the mega company has worked directly with an automaker to test its shadowy autonomous vehicle technology. Read More >
By
Murilee Martin on May 2, 2016

The K-platform-based Dodge Daytona was built for the 1984 through 1993 model years and sold pretty well; we’ve seen a few of them in this series. The Daytona’s Chrysler-badged sibling, the Laser (not to be confused — though many do — with the Mitsubishi Eclipse-based Plymouth Laser), was sold only for the 1984-1986 model years and is a bit harder to find. Read More >
By
Steph Willems on April 26, 2016

Fiat Chrysler Automobiles CEO Sergio Marchionne has a good morning today, after FCA announced boosted profit and earnings spurred by healthy sales in the U.S. and Europe.
First quarter net profits were up from just above the break-even point a year ago to 451 million euros ($539.4 million), according to The Detroit News, with pre-tax earnings up 88 percent to 1.3 billion euros ($1.6 billion). Read More >
By
Jack Baruth on April 26, 2016

A few months ago, my esteemed colleague Ronnie Schreiber found himself in possession of a McLaren 675LT for the week. Not having a tremendous amount of personal experience with supercars, and not in a position to kill $10,000 worth of consumables in a single day at Thunderhill, Ronnie decided not to write a conventional review of the 675LT. Instead, he wrote an “Appreciation” of the Macca, eschewing the world-weary, seen-it-all shtick of the print-rag supercar review for an honest description of what it’s like to be a regular fellow who just happens to be holding the keys to something truly outrageous. Check it out, if you haven’t already read it.
Last week, I had the occasion to put 515 miles on a rented close-to-base-model Chrysler 200 in about a ten-hour period. It’s safe to say that most of you don’t like Chrysler’s entry-luxury take on the Fiat Compact platform. As a matter of fact, the 200 is currently a strong contender for Mr. Stevenson’s reanimated TWAT awards.
I’d like to see if I can change your mind about that.
Read More >
By
Steph Willems on April 23, 2016

Like an unoccupied Dodge Charger stuck in “Drive,” Fiat Chrysler Automobiles’ gear selector controversy was rapidly building momentum before yesterday’s announcement.
Responding to numerous instances of runaway vehicles and an expanding National Highway Traffic Safety Administration investigation, FCA voluntarily recalled 811,586 vehicles in the U.S. and 52,144 in Canada, and a further 265,473 in Mexico and overseas. Read More >
By
Steph Willems on April 15, 2016

Orders of the life changing, marriage-saving Tesla Model 3 are poised to hit 400,000, but Fiat Chrysler Automobiles CEO Sergio Marchionne doesn’t think they’ve got the right stuff.
Diarmuid O’Connell, Tesla’s vice-president of business development, confirmed the number of orders at an electric vehicle conference in Amsterdam yesterday, two weeks after the low-priced model’s glitzy unveiling, Electrek has reported. Read More >
By
Steph Willems on April 14, 2016

Fiat Chrysler Automobiles chairman John Elkann, like the company’s sweatered CEO, is making come-hither eyes in the hopes of luring a suitor.
FCA needs a partner to turn its lofty debt pile into capital, so Elkann wants other automakers to know just how thrilled he’d be if they helped FCA save $10 billion a year, he told shareholders of the investment company controlling FCA (via Bloomberg).
The problem, he lamented, is that other automakers are all wrapped up in trying to develop autonomous technology, often with outsider help. Like a wallflower with a heart of gold, FCA feels ignored despite having a lot to offer.
Read More >
By
Steph Willems on April 13, 2016

Hump Day can be a drag, but nothing puts a smile on the faces of hard-working Americans like value-laden Chrysler Corporation compacts and telling OPEC to go screw themselves.
While diving deep into the YouTube wormhole the other day, a promotional music video for the 1981 Plymouth Reliant and Dodge Aries twins reared its patriotic head.
It needs to be shared. Read More >
By
Steph Willems on April 9, 2016

Chrysler needed a pitchman who could rally a nation of parents around its all-important 2017 Pacifica minivan, so it called on Jim Gaffigan.
In a series of new commercials released by Fiat Chrysler Automobiles, the deadpan “everyman” stand-up comic talks up the Pacifica’s ability to improve one’s “dad brand.”
Gaffigan, known for refraining from profanity while practicing the time-honored art of observational humor, comes across as vaguely narcissistic and aloof in the ads, often forgetting the names of his own kids and watching video clips of himself on the Pacifica’s flip-up seatback monitors.
Read More >
By
Steph Willems on April 6, 2016

The Sterling Heights, Michigan facility that manufactures the Chrysler 200 will have its output halved this summer, with about 1,420 workers laid off indefinitely as a result, reports the Detroit News.
Both production lines of the midsize sedan were idled for nine weeks earlier this year to compensate for an inventory glut and low demand. Now, only one line will stay open, employing about 1,900 workers.
Read More >
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