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The beginning of Chrysler stemmed from the ailing Maxwell Motor Company, which Walter P. Chrysler had been appointed to overhaul. While many Chryslers were simply re-branded Maxwells in the early years, the new direction of the company was to build affordable quality transportation. |
By
Steph Willems on March 31, 2016

Volkswagen shareholders are wondering if they’ll be receiving a lump of coal in their dividend stocking this year.
That, Sergio is seeking a partner (but not those French guys), NASCAR’s Derek White is in trouble north of the border, GM seals the deal with a startup, and no Baby Buick for you … after the break!
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By
Steph Willems on March 23, 2016

Chrysler’s venerable 300 has seen its fair share of wardrobe changes since debuting for the 2005 model year, and it’s now come back from the closet with more.
Not wanting to be absent from all the action happening at the New York Auto Show, Chrysler dutifully showed up to display the interior and exterior Sport Appearance Packages that will come standard on the V8-powered 2017 300S.
Dressing up a model that’s already been refreshed once since its second generation bowed five years ago can be a challenge, but the 300 is the torchbearer for the brand’s scant lineup and needs to stay visible.
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By
Steph Willems on March 17, 2016

Millennials are buying Ford SUVs like it’s going out of style, no doubt dismaying the friends who like to lecture people about their lifestyle on Facebook.
That, Chevrolet offers a voyeur package for its full-side pickup, Fiat Chrysler Automobiles grabs a stack of cash with both hands, Mercedes-Benz gives its midsize SUV the AMG treatment, and two more automakers eye the Formula E grid … after the break!
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By
Steph Willems on March 7, 2016

The midsize sedan that can’t catch a break is continuing to darken a plant where workers can’t catch a shift.
The Sterling Heights, Michigan assembly plant that produces the Chrysler 200 will remain closed for another three weeks, Automotive News reports, extending the temporary closure to a total of nine weeks.
Slow sales and a steep inventory glut are to blame for the shutdown, which was needed for supply and demand to regain equilibrium. Read More >
By
Timothy Cain on March 4, 2016

The plan was straightforward. With demand for conventional midsize cars gradually decreasing and buyers in Fiat Chrysler’s U.S. showrooms increasingly turning to flexible Jeep SUVs, Chrysler 200 production would be temporarily shut down. Inventory was piling up. Inventory needed to be cleared out.
Rather than build more sedans, which would simply be piled up on top of existing unsold 200s, a six-week production hiatus would allow time for 200 supply and demand to realign at more realistic levels.
But the clear-out of those existing, unsold 200s — Automotive News says Chrysler had a 217-day supply of 47,000 200s at the beginning of February — isn’t having any measurable impact on 200 sales. In fact, while FCA wants to see 200s leaving showrooms in order for space to be created for new 200s once production is reignited, demand for the 200 is drying up. Read More >
By
Steph Willems on March 2, 2016

Is there a chance that a leadership change at Fiat Chrysler Automobiles reported by Automotive News could lead to an often-speculated new pickup truck?
Jeep’s longtime director Jim Morrison is leaving that post to head the Ram pickup and commercial vehicle division, replacing Bob Hegbloom, who is leaving for the global shores of Ram International.
Ram and Jeep are by far FCA’s biggest moneymakers these days, and under Morrison’s watch the Jeep brand took on new prominence by expanding its range of models, even if it meant adopting architecture sourced from (sacrilege!) Fiat.
The news of Morrison’s switch to Ram raises the question, “Is this the person who will take the Ram brand in a smaller direction?”
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By
Steph Willems on March 2, 2016

If you live in the north, you might consider taking your kids tobogganing on Tesla’s NASDAQ trend line.
That, GM wants less rentals, “Imported from Detroit” becomes “Deported from Auburn Hills,” automakers fear the Brexit, and rage grows around pointless concept cars … after the break!
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By
Steph Willems on February 29, 2016

The CEO of Honda is pulling the car over and giving a stern lecture to the kids in the backseat.
That, a Scion gets a corporate makeover, Google goes in for autonomous feng shui, Fiat Chrysler Automobiles is drowning in modules and a famous British racetrack could get even Britisher … after the break!
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By
Murilee Martin on February 17, 2016

The Dodge Omni/Plymouth Horizon (collectively known as the Omnirizon) was based on a Simca design originally intended for European use and was Chrysler’s first American built, front-wheel drive, economy car. The Omnirizon was cheap, got the job done, and sold very well, staying in the American marketplace from 1978 through to 1990 with few major changes.
We’ve seen an early Horizon and now I’ve spotted this late one in a California self-service yard. Read More >
By
Mark Stevenson on February 1, 2016

FCA’s sweater-in-chief Sergio Marchionne has a plan to turn around the debt-laden and ailing automaker: stop building cars that lose money. That sounds like common sense, so long as oil prices stay low and the demand for trucks, SUVs and crossovers remains high.
But that plan introduces a new set of problems, chief among them the fact that ditching the car market leaves FCA exceptionally exposed to future volatility in oil prices. Crude prices affect prices at the pump, which affects the demand for certain types of vehicles. Sergio is betting oil prices will stay low by focusing on vehicles with ever-increasing price tags and ever-growing gas tanks.
Still, there will always be some demand for small cars. It was true in 1950 and it is true today. So what will Mr. Sweater do to meet that demand? Simple: he’ll buy those vehicles from another automaker and badge engineer them the old-fashioned way.
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By
Aaron Cole on January 27, 2016

Fiat Chrysler Automobiles CEO Sergio Marchionne on Wednesday said the automaker would rely more heavily on profitable Jeeps and Rams in North America and Europe to help its business remain profitable in other sagging areas and regions.
“We are not of the view that this industry is facing an impending demise,” Marchionne said before announcing FCA’s adjusted earnings of $1.78 billion in the fourth quarter.
Marchionne and CFO Richard Palmer said Jeep’s success in North America and Europe led the company last year and would be the “bedrock” for the automaker’s future. The automaker laid out specific plans to bring forward a Jeep pickup and Wagoneer, and let wither less-profitable models such as the Chrysler 200 and Dodge Dart. Read More >
By
Aaron Cole on January 23, 2016

Volkswagen’s chief in China says they’re probably not retaking the crown from General Motors there anytime soon.
That, Apple’s lead car guy is gone, Takata’s in trouble and more … after the break!
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By
Aaron Cole on January 20, 2016

FCA has to clean up its act in a hurry, or pay a lot more to sell cars in the future.
That, Europe wants Volkswagen to treat its owners the same as American owners, General Motors’ lawyers get down and dirty and Porsche’s plug-in 911 … after the break!
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By
Aaron Cole on January 18, 2016

Fiat Chrysler Automobiles’ global hybrid chief said that the newly announced Chrysler Pacifica minivan will be the largest vehicle for FCA’s new hybrid powertrain and that the gasoline and battery combo will be scalable to smaller cars.
“This’ll be the largest footprint — in the Pacifica,” Michael Duhaime told us last week at the North American International Auto Show in Detroit. “As we get into the smaller vehicles, basically what we’ll do is put smaller electric motors. The power electronics is part of the transmission … all that stays consistent. We’ll just go with smaller motors, and then the final drive will change with the different vehicles.”
So … Jeep Cherokee Hybrid?
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By
Aaron Cole on January 18, 2016
Investors say Volkswagen should have told the world they were cheating earlier because then they could have bought more Apple stock.
That, Mercedes-Benz prices new E-Class in Europe, BMW’s bigger i3 battery and Jeep soars in Europe … after the break!
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