Category: Chrysler

Chrysler Reviews

The beginning of Chrysler stemmed from the ailing Maxwell Motor Company, which Walter P. Chrysler had been appointed to overhaul. While many Chryslers were simply re-branded Maxwells in the early years, the new direction of the company was to build affordable quality transportation.
By on September 13, 2018

Certain extraordinary circumstances can move a vehicle from the standard Rare Rides classification and into Concentrated Rides. Take today, for instance, where a concerned collector has gathered together 24 Chrysler Imperials in a California desert.

The why here is unclear.

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By on September 11, 2018

Image: Mahindra & Mahindra

A decade-old document signed by Indian automaker Mahindra & Mahindra and Chrysler Group LLC will be at the center of an investigation by the U.S. International Trade Commission.

Announced Tuesday and reported by Reuters, the feds will look into the patent dispute that erupted when Mahindra began importing the very Jeep-like Roxor all-terrain vehicle into the United States. FCA claimed the Roxor looks too much like the classic Jeep CJ line, predecessor to the Wrangler, and filed an intellectual property complaint to the ITC. Nuh uh — we had a deal, Mahindra responded. Read More >

By on September 11, 2018

Today’s Buy/Drive/Burn setup comes to us via commenter 87 Morgan, who suggested the trio a while ago. For consideration today: Malaise Era transportation for upper middle-class families. These gigantic wagons served as family haulers before the minivan came along and ripped the sculpted carpet from under their feet.

What will it be — the Chrysler, the Mercury, or the Buick?

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By on September 7, 2018

2019 Ram 1500

After the sudden illness of industry titan Sergio Marchionne in late July, Fiat Chrysler enacted some quick changes in order to name a new CEO. Mike Manley, who had helmed powerhouse FCA brands, was installed into the role on July 21st, just four days before Mr. Marchionne’s passing.

Reuters reported this morning that Manley will announce his new team during an event towards the end of this month. Until now, little else has been said about the remainder of FCA’s management roster. In a post-Sergio world, who will head up each of the company’s brands?

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By on August 29, 2018

Mahindra ROXOR

There’s an Indo-Italian-American battle heating up in Michigan. Mahindra and Mahindra, maker of the absolutely adorable, U.S.-built Roxor ATV, is fighting back against Fiat Chrysler’s efforts to squash the little all-terrain vehicle’s future in this country.

FCA’s beef is this: the generously proportioned ATV, which is not road legal here (but is in India), bears a striking resemblance to a classic Jeep CJ7. At the beginning of the month, the automaker filed a complaint with the U.S. International Trade Commission in an bid to stop the importation of Roxor parts to the company’s Michigan factory.

Not gonna happen, Mahindra says. You saw our grille and you gave it the thumbs up. Read More >

By on August 28, 2018

The Jensen Interceptor brought together American power and British design and craftsmanship in a rare heavyweight sports-luxury liftback.

The company even made a few of them into convertibles, like today’s Rare Ride.

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By on August 23, 2018

In a story that’s been developing for some time now, Fiat Chrysler is inching closer to shedding its component supplier, Magneti Marelli.

According to a report, a private equity firm is reportedly in talks with the automaker to buy the parts business. This is a shift in direction for FCA which, in the past, was seemingly focused on spinning off Magneti Marelli rather than completing an outright sale.

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By on August 15, 2018

An aluminum garage door rattles open on its track. As the goldenrod-colored panels lift up and away, a luxurious family wagon comes into view. Once the kids, parents, and Golden Retriever are lightly secured inside, the luxury wagon glides out of the lightly sloped driveway and away from the bi-level with the paneled den.

It’s 1978, and it’s Town & Country time.

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By on August 6, 2018

A recent edition of Buy/Drive/Burn included a Chrysler 300M from the turn of the century — a car which represented the third time Chrysler created a line of vehicles wearing “300” badges. The other day, the Internet presented the 300M’s closest ancestor, and my curiosity piqued.

And since we’re into coupes on Rare Rides lately, come along as we check out a big, bold coupe from Chrysler.

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By on August 3, 2018

It started off casually enough, in the luxury Slack chat environment of TTAC just a day or so ago. Amidst a conversation about large Chryslers of the early ’70s, TTAC’s Steph Willems declared he wasn’t sure which fuselage-design Chrysler product he’d choose to take home.

Let’s see if we can’t venture some opinions on this topic.

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By on August 2, 2018

In a month Mike Jackson, chief executive of AutoNation Inc, described as a “clunker,” numerous automakers took a hit. New vehicle sales in the U.S. fell by 3.7 percent compared to the same month last year, and lucky was the automaker that escaped the buying public’s cold shoulder.

Among the Detroit Three, Fiat Chrysler had the distinction of heading in the right direction as rivals GM and Ford fell. It wasn’t even a close race. FCA posted a year-over-year sales gain of 6 percent, with year-to-date volume up 5 percent. Naturally, Jeep led the way.

But not everything’s rosy on the North American continent. North of the 49th parallel, fate detained FCA’s good fortune at the border, leaving the automaker with a very steep sales loss. Only two brands posted a sales gain in July, and one of them seems to only have one model in the running.  Read More >

By on July 27, 2018

marchionne, Image: Fiat Chrysler Automobiles

Former Fiat Chrysler CEO Sergio Marchionne, who died Wednesday at the age of 66, underwent treatment for a serious, unspecified illness for more than a year, a Swiss hospital revealed Thursday.

The sudden change in the executive’s health threw Fiat Chrysler and Ferrari into a frenzied search for new CEOs on Saturday. It’s reported that Marchionne hadn’t informed either automaker of his condition, with their boards of directors only finding out from Marchionne’s family on Friday after his condition rapidly deteriorated. Read More >

By on July 25, 2018

Image: FCA

Former Jeep and Ram boss Mike Manley was a top choice among the candidates competing to succeed Sergio Marchionne, but no one could have expected his ascension to the CEO’s chair would occur in such a sudden, tragic manner.

During his first earning call, Manley was forced to address not just his predecessor’s death — which occurred mere hours before investors, analysts, and journalists picked up the phone — but also the automaker’s slipping grasp on the Chinese market. FCA’s revenue and net income took a haircut in the second quarter of 2018. The company’s share price plunged in the wake of news of Marchionne’s death. And, last but not least, there’s tariffs flying left and right, cutting into the automaker’s earnings — indeed, the company has already readjusted its earnings forecast downward.

Some first week on the job. Read More >

By on July 25, 2018

It was one of those make or break moments. A company teetering on the financial verge which threw a Hail Mary at the right time — and at the right target. The company in question was Chrysler, and the Hail Mary was the K-car platform.

Today we ask you: What was peak K?

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By on July 25, 2018

With his passing, the auto industry returns to being a sea of suits. Sergio Marchionne, the outspoken, sweater-wearing former CEO of Fiat Chrysler Automobiles and newly spun-off Ferrari, has died following complications from a recent surgery. The Italian-Canadian industry titan was 66.

Marchionne had been expected to retire from FCA in the spring of 2019, but his rapidly failing health saw the boards of FCA and Ferrari assemble on Saturday to choose successors and issue notes of condolences. Jeep and Ram brand boss Mike Manley took  the helm of FCA by day’s end. Late Tuesday, an Italian newspaper claimed Marchionne suffered an embolism following a high-risk cancer surgery, falling into a unrecoverable coma.

How does one remember such a colorful figure? With cars and quips. Read More >

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