“Another one bites the dust.” Queen, 1980.
“Another one drives the Duster.” Dacia, 2016.

As the elites gaze at yet another Dacia Duster drive by, they adopt the 36-year-old words of Queen. Sort of.

“Another one drives the Duster,” Dacia’s latest ad repeatedly says.

“Relax, you can drive one too,” the commercial ends. And if you live in one of Dacia’s mostly European markets, you surely can. The Dacia is priced from only £9,495 in the United Kingdom, less than half the price of Nissan UK’s Rogue twin, the X-Trail. Read More >

Romanian automaker Dacia is crafting limited-edition versions of its most popular models and wants its online fans to name them.

To mark the initiative, Dacia brought its first such model — the Swiss market-bound Duster Essential — to show off at the 2016 Geneva Motor Show.

Creature comforts like power windows and doors, alloy wheels, Bluetooth connectivity and a new specialty body color (which even covers the bumpers!) are what sets these versions apart from their entry-level brethren. It also puts greater distance between the brand and its crude Eastern Bloc origins.

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