Dodge announced pricing for the 2018 Challenger SRT Demon today — not that it matters, as dealers will do everything in their powers to not adhere to its MSRP. However, the starting point for their gouging occurs at $84,995, which includes the gas guzzler tax but not a $1,095 destination fee.

The good news is there are loads of optional extras that only cost a dollar, even though those are gimmick prices already rolled into the vehicle’s initial value. That won’t make it any less fun when you tell your neighbor about it, right before you wrap your freshly minted Demon in a car cover and store it for eternity.

Let’s get into what an extra dollar can get you on this 840-horsepower garage queen!  Read More >

Dodge’s target demographic for the SRT Demon, which is presumably Hellcat owners with leftover money, will be relieved to learn that the straight-line monster will be priced “well below ” six-figures. That’s a bargain considering that the majority of production vehicles that can approach its quarter-mile time are priced using the phrase “of a million dollars” as a reference point.

While it is a little surprising that Dodge isn’t trying to get excited shoppers to shell out more for the Demon, it has far more value to Fiat Chrysler as a media darling. Even at a much higher cost, it would still be too low volume to be a genuine money maker — but the positive attention it garners for the brand is invaluable.  Read More >

The 2018 Dodge Challenger SRT Demon produces 808 horsepower; 840 if you find some racing fuel.

I don’t care.

Don’t get me wrong. I like fast cars. I like fast SUVs. I like fast minivans. I like quick acceleration, high top speeds, rapid shifts, prodigious tire smoke, and burbly exhaust.

But outrageous horsepower numbers are almost becoming boring. They’re so common. So ordinary. So…

Easy.

Anybody can throw a few hundred extra horsepower at a decade-old muscle coupe. But what else can you do to impress me? Read More >

We won’t bore you with a rehash of the upgrades and advancements bestowed upon the 2018 Dodge Challenger SRT Demon, because we already did that last week.

With the ultimate Mopar muscle machine now exposed at the New York International Auto Show, those advancements — and the speculation surrounding the vehicle’s unknowns — fade in comparison to newly released numbers. Power and acceleration figures, to be exact.

This time, the speculation was largely wrong, as the Demon makes more horsepower than we thought. So powerful is this limited-edition beast, it has already been banned from National Hot Rod Association dragstrips. Read More >

If you haven’t yet heard, Dodge will unveil the 2018 Dodge Challenger SRT Demon at the New York International Auto Show on April 11th.

If you have heard, then you’ll be relieved to know that one of the most drawn out vehicle releases in history has reached its end. Read More >

The 2018 Dodge Challenger SRT Demon’s teasers continue, with this week’s spot showing yet another way the Demon will launch like a bat out of… well, hell.

The new Demon will sport a new feature that Fiat Chrysler Automobiles calls TransBrake. According to the automaker, TransBrake does exactly what it says: locks the output shaft of the automatic transmission to keep the vehicle stationary until launch.

Apparently, it does its job well.

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A few months ago, I promised the B&B they would never see American muscle cars in this Ace of Base series. Why? Well, it’s my firm belief the likes of Mustang, Camaro, and Challenger should be permanently equipped with a V8 engine and its accompanying sultry exhaust note.

I am here before you today not to break my promise, but — as I’ve said to my wife on occasion — to creatively keep my promise. Let’s find out what shoppers get for their cash in a no-option, V8-equipped example of the hairy-chested coupes hawked by the Detroit Three.

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Dodge dropped another unsubtle hint at the drag-focused Challenger SRT Demon’s power output this week, inserting it in a teaser that showcased the car’s unique performance data recorder for its Uconnect infotainment system.

After saying “nothing is a coincidence and everything means something” in an earlier press release, Road and Track speculated that a stamped serial number, reading 0757, was likely the the number of horses hiding beneath the Demon’s hood. Today, FCA let loose another video that showed the “Performance Pages” application in action, with the clock set for 7:57.

FCA has issued loads of cryptic messages over the last couple of months, but with the biggest question seemingly answered, perhaps it will be a little more straightforward when it comes time for the next announcement. I wouldn’t bet on it. As for the performance app, Dodge says the Demon will have graphical interfaces for just about everything a spec-hungry amateur drag racer could want, along with some extra bells and whistles for the strip.  Read More >

Since Dodge started producing trucks way back in 1921, it has never held the crown of the best-selling pickup truck in America. Not once. Not even when Dodge was the top brand in America.

It seems from the get-go Dodge has played third-fiddle in Ford versus General Motors pickup truck wars. But being third child meant that Dodge often struggled to be recognized in the market when compared to its more famous competitors.

For enthusiasts, that has always been a good thing.

It meant Dodge always had to be different. Dodge always had to be innovative, or more enthusiastic, or just plain shout more than anyone else. The result of all that was Dodge brought us some very trick trucks along the way that were cutting-edge, that defined a market, or were just plain cool.

With that in mind, let’s take a look at 40 years of pre-Y2K Dodge truck highlights (even when they haven’t been so successful).

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Like a professional dancer performing north of the Arctic Circle, the Dodge Demon’s strip tease is arduous and painful, beginning with a parka, moving on to the moccasins, then the toque, and … you get the idea.

But the latest installment of the Demon’s online strip tease may have just nuked an earlier rumor regarding the new SRT’s driveline.

Subaru fanboys — this angel of rubber-shredding death (probably) isn’t for you.

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The automaker that can’t seem to catch a break in overall quality rankings — or more comprehensive ones — doesn’t get a reprieve in Consumer Reports‘ latest brand ranking.

In its 2017 list of the best and worst brands, which combines scores for predicted reliability, road testing, safety and owner satisfaction, a familiar German brand returned to the same podium it occupied last year. Unfortunately for Fiat Chrysler Automobiles, the bulk of its brands languished — once again — on the lowest steps of the pyramid. Read More >

Dodge has been parsing out minor details on the Demon, slowly shaping its identity, for what seems like decades, when it has actually only been about a month. In today’s publicity sprig, Fiat Chrysler indicated that — unlike the Hellcat — the Demon will be strip-focused with a suspension setup specifically designed exclusively for straight-ahead speed.

With Dodge claiming that the Hellcat is the “ultimate do everything muscle car” with an intention  “to strike that perfect balance between drag strip brute force, road course competence and street car civility,” I am left wondering just how streetable the Demon could possibly be. Like most purpose-built cars, dragsters are wonderful at doing exactly one thing and absolutely terrible at everything else. For Dodge’s new hype machine, the added forward momentum might come at the expense of hanging a right.  Read More >

Craig writes:

Hey Sanjeev, (*facepalm* –SM)

I have a 2015 Jeep Grand Cherokee SRT, and I’m bit of a music buff. One of the first things I dispensed with was the factory Harman Kardon speakers. I replaced the sub with a JL stealth box. Now I have a pretty big problem with the factory stereo and its the automatic noise cancellation.

When the transmission is in normal D mode and or eco mode is on, it uses the factory stereo to cancel out the drone of the engine. Unfortunately, the noise cancellation is calibrated for the weaksauce factory sub. Now it sounds like one of those bass CDs from the ’90s as I hold speed or decelerate. I’ve asked the dealer how to get rid of this thing, to which they said “you can’t.”

I’m not so convinced.

Any ideas?

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For most of the 1980s and well into the 1990s, most cars made by Chrysler were members of the many-branched K-Car family tree. In the early years, the K was sold as an all-American economy car for the frugal, but Lee Iacocca had his eye on stealing some sales from European luxury marques. Perhaps a K made to look something like a Mercedes-Benz would do the job? Read More >

Man, they really make you suffer for it.

In this instance, “they” refers to the Fiat Chrysler Automobiles team that inserted a line from Metallica in the ongoing peep show that is the Dodge Challenger SRT Demon’s teaser campaign. Sigh…

Besides a quote from the most cheesily overused song in the automotive playlist, there’s a technical tidbit to be found in the latest release that sheds a whole lot of light on how the Demon will top its Hellcat sibling in terms of power output.

This antisocial, one-seater Challenger variant sucks a whole lot of air. Read More >