Thanks to a reveal schedule compressed by the pandemic lockdown, the revamped Ford F-150 didn’t soak up a typical amount of limelight before a more exciting new vehicle came along. Luckily for Ford, that model also wore a Blue Oval badge.

By far the brand’s most important product the F-150 enters 2021 with a raft of changes, though the most significant addition is the model’s optional PowerBoost hybrid drivetrain. A first in the pickup world, the package delivers a potent punch with a side of efficiency. Ahead of the model’s arrival in showrooms, the latest F-150’s pricing secrets are starting to be revealed. Read More >

Last week’s biggest automotive product story was the unveiling of the next Ford Bronco.

Last week’s second-biggest automotive product story was that if you want the Bronco with the off-road-oriented Sasquatch package, you won’t be able to get it with a manual transmission.

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Though North Americans were offered a few car-turned-truck vehicles like the Ford Ranchero and Chevrolet El Camino between the 1950s and 1980s, domestic appetites for ute-type vehicles never approached that of Australia. Down Under, interest in such vehicles persisted for over 80 years.

Let’s take a look at one of the most popular types, the Ford Falcon.

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The Rare Rides series has featured around 10 special edition cars in past, depending on how generous you are with the term.

And while every special edition presented here thus far was designed to add some padding to a manufacturer’s bottom line, today’s special edition McDonald’s van had a much more benevolent purpose.

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The unbridled enthusiasm and lust over Ford’s reborn Bronco, which greeted hungry eyes on the evening of July 13th, lasted not quite two days before a fly hit the ointment.

Would-be owners were enthused to see that the Bronco’s gnarly, off-road-oriented Sasquatch package, is available even on the lowly(?) base model, but a reality Ford left unmentioned spoiled some of their fun yesterday. Read More >

The Bronco family, as Ford calls the trifecta composed of the Bronco Two-Door, Four-Door, and Bronco Sport, has a singular mission: to leverage the fond memories and emotions generated by a storied nameplate to lure new buyers to the brand, boosting the automaker’s volume and profitability.

Despite the pandemic, Ford’s expectations haven’t changed. And the ideal buyers of any member of the Bronco family isn’t someone who can take advantage of Plan Pricing. Read More >

Eventually, the absence of a body-on-frame, go-anywhere, dedicated off-road SUV was too great for the Ford lineup to bear — which is why, after a quarter-century absence, the Bronco triumphantly returns to do battle with its Mopar foe, the Jeep Wrangler.

Talked about endlessly since Ford announced the storied model’s return and leaked as often as celebrity medical records to the National Enquirer, the Bronco makes its debut with the goodies fans want and certain things all SUVs need in the futuristic year of 2021. Namely, a four-door model. Read More >

The Ford Bronco news doesn’t just stop with one model. There’s not one, not two, but three in the family.

That threesome includes the two-door and four-door versions of the Bronco, as well as the smaller Bronco Sport.

Think of the Bronco Sport as an off-road version of Ford’s Escape crossover. Ford might get mad at us for saying that, but hey, we’re not PR.

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I almost turned the invite down.

In early June, Ford lit up my inbox with an invitation to head to Joliet, Illinois, to drive the Shelby GT500 on track at the members-only Autobahn Country Club.

Ah, Joliet – best known for the now-defunct prison featured in The Blues Brothers and other media. Also home of the Chicagoland Speedway, where NASCAR has a Cup race most years, as well as the Route 66 drag strip, which hosts NHRA events. Too bad we couldn’t turn the Shelbys loose on the oval. Or the drag strip. The latter was actually part of the plans. More on that later.

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Ford cautioned that some of its American assembly plants could be put on ice as early as next week, as shortages persist at a Mexican plant still not running at full capacity.

The potential engine shortages stemming from coronavirus fears at Ford’s Chihuahua Engine Plant and in the surrounding countryside would stymie production of key Ford products, including the new-for-2020 Super Duty line. Read More >

A 1970 Dodge ad campaign once said of the viewer, “If you can cope with a whole new image, you could be Dodge material.” Well, today — a week out from what this writer has dubbed B-Day — Ford is appealing to those wild at heart to leave their old lifestyles, and the pavement, in the past.

Are you Built Wild? Read More >

The Bronco II was a compact SUV marketed on the long-term brand recognition of the Bronco. But only a few years into its production run, the Bronco II had established an infamous reputation all its own — and eventually proved one of the most costly models Ford ever created.

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If you’re in the market for a midsize pickup and possess an irresistible urge to tackle the worst terrain you can find, chances are the most rugged variants of Chevy’s Colorado and Toyota’s Tacoma top your list of maybes. Ford would like a word.

The Ranger didn’t enter the segment with the brawniest hardware in tow, but the passage of time has a way of correcting mistakes (if you want to look at it that way). On Tuesday, the Blue Oval debuted a trio of packages designed to deliver more off-road capability — and even power. Raptor Lite? Read More >

Ford Motor Company pulled the wraps off the next-generation 2021 F-150 on Thursday night, revealing a new body and face that’s evolutionary in nature and a powertrain addition that sets its apart from all rivals. Could you call it revolutionary?

Being first in its class to offer something new is key for the F-150, being America’s best selling vehicle and all. In this case, that feature is a hybrid powertrain — one Ford says will make the F-150 the most potent light-duty pickup on the market.

There’s also added inches where it supposedly counts Read More >

Ford’s utility vehicle lineup may grow too crowded to sustain the midsize Edge and its Lincoln Nautilus sibling for much longer. That’s the opinion of AutoForecast Solutions’ Sam Fiorani, who claims the Blue Oval has cancelled next-generation versions of both models.

Introduced for the 2015 model year and facelifted for 2019, the two-row Edge and Nautilus (formerly, the MKX) slot between the compact Escape and three-row Explorer, but the appearance of new models in the coming years might trample these models into the dust. If so, it could spell the end of Ford’s vehicle manufacturing presence north of the border. Read More >