If you’ve paid attention to any of Ford’s marketing lately, you’ll know the company has been making vehicles for 115 years. When it comes to F-Series, the best-selling pickup truck line in the country, they’ve been ahead of the pack for 41 years. It should shock nobody that the company knows how to build a pickup truck.

There’s more to the success of the 2019 Ford Ranger than just whether or not the company can build a good pickup truck. The Ranger is a good truck. But will it be able to draw new customers to the growing midsize truck segment, and will it be able to attract people from Colorado and Tacoma?

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You’ve seen all of today’s contenders before on the roads, likely more times than you can count. Forgettable because of how middling they were, hundreds of thousands were sold.

Which one would you actually buy with your own money?

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The decision to ditch all passenger cars save for the Mustang didn’t lead to immediate pain among Ford’s American workforce, but it soon will. As the automaker’s restructuring plan has only just begun, Ford found itself spared from the kind of vitriol flung at rival General Motors, which recently outlined a workforce reduction of up to 15,000 employees.

But pain is coming — to Ford’s Van Dyke transmission plant in Sterling Heights, Michigan. Unlike the Midwestern workforce switcheroo that followed shift cuts at two plants last month, it doesn’t look like every worker will find a new home this time. Read More >

We’ve heard rumblings about Ford’s plan to bestow a small, unibody pickup on North American customers before, but now there’s photographic evidence.

Images published by Ford Authority show what appears to be a van tooling around the automaker’s Dearborn campus, but is actually a compact pickup wearing an entire tent of camouflage. A telltale trademark filing and reports over the summer are now starting to bear fruit. Read More >

Imagine you’re an American auto executive in the 1980s, looking on in desperation as all the youthful and wealthy customers head almost solely to BMW showrooms for their sports-oriented sedans and coupes.

Now imagine you work at Ford, and you’ve decided to do something about it. By the way, you’re Bob Lutz right now.

It’s Merkur time.

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The recent news of the potential alliance brewing between Ford and Volkswagen seems like a novel idea. But what if I told you it was already tried long ago?

Come along, we’re taking a trip to Versailles.

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Russia, a large country covered mostly in taiga forest and tundra, still loves the Lada 4×4 (née Niva) four decades after its launch, but Ford’s EcoSport isn’t getting the same kind of affection four years after its launch.

Ford’s EcoSport, which burst onto the North American subcompact crossover scene at the beginning of the year, began production at a joint facility in Russia in 2014 but, as that country’s car buying climbs in the wake of a recession, buyers aren’t springing for the EcoSport like they once were. Ford’s throttling back production while claiming regular downtime. Critics blame the model’s price, as well as its diminutive size.

Surely no such critics exist on this side of the Atlantic. Read More >

Matthew Guy’s going to be mighty disappointed if this is all the big Ford truck news we receive this week. On the same week Ford rolled out its first drive event for the upcoming Ranger pickup, the Blue Oval revealed official fuel economy numbers for the four-cylinder-only midsizer — though specs already leaked last month.

Yes, it’s true. As you might have anticipated, the 2.3-liter Ecoboost four-banger and 10-speed automatic combo beneath the Ranger’s hood returns class-leading combined fuel economy. For a gasoline engine, that is. Read More >

Ford announced some HR news today, saying that Trevor Worthington has been appointed vice president, Global Product Development Operations & Vehicle Programs. Worthington has served as veep of Product Development for Asia Pacific since 2013. You may recognize that part of the Ford empire as the area which just got the Ranger Raptor.

Also today, Ford product guru and prolific tweeter Mike Levine promised “Some cool Ford Truck news coming later this week.”

Coincidence? We think not!

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Ford Europe announced it had shuffled its leadership on Friday as part of a larger restructuring plan, appointing executives in Germany and the United Kingdom to oversee “Sprint to 6 Reset and Redesign.” The strategy seeks to achieve a 6 percent EBIT (earnings before interest and taxes) margin, investing only in products and services that it believes best support long-term, sustainably and profitable business.

“Ford is implementing key leadership and organizational changes to improve the fitness and agility of its European operations as it undergoes a fundamental reset and redesign of its business,” the company said in an announcement that emphasized creating operational agility.

While the full scope of the plan has yet to be announced, layoffs and factory closings seem highly probable. Ford said announcements concerning the details of the restructuring are expected between now and the beginning of 2020. Europe is expected to be the primary focus during the initial months, however. Ford Europe lost nearly $250 million in the third quarter of 2018, significantly worse than it managed in 2017. The company now expects to see a net loss for the region this year.  Read More >

Earlier this year, the Blue Oval raised the ire of die-hard fans when it was rumoured the company would use the Mach 1 name on an upcoming electrified vehicle. Ford might be making some odd decisions lately, like refusing to bring the Ranger Raptor to America, but they’re not completely tone deaf.

Which helps explain a patent filing uncovered earlier this week. In it, Ford seeks to trademark the name “Mach E.”

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Months of speculation fueled by the increasingly chummy relationship between Ford and Volkswagen has given way to new possibilities. The two partners, who signed a Memorandum of Understanding earlier this year, might leap further into bed than initially thought.

To hear VW CEO Herbert Diess tell it, the two automakers might soon share American assembly space. And can Tennessee expect a new plant? It’s on the table. Read More >

Not to be outdone by Toyota’s announcement of an all-wheel drive Prius at the Los Angeles Auto Show, Ford issued a teaser promoting the most capable variant of one of its own iconic models — the Mustang Shelby GT500.

However, the car isn’t coming to LA. According to Ford’s social media accounts and a new display in California, the vehicle won’t be on display until January 14th of 2019. As you might have guessed, that’s in the midst of the North American International Auto Show. Read More >

Have you heard about that other American automaker — the one that doesn’t callously ruin lives? This question, no doubt percolating inside the craniums of U.S. lawmakers and pundits, doesn’t need to be spoken to be heard.

What would normally be a simple announcement of a production increase at one plant and a decrease at two others took on a symbolic nature this week. Ford wants to build more large SUVs but requires fewer cars. Thanks to a quirk of geography, no layoffs are planned — something that can’t be said of GM’s scorched earth plan, right? Read More >

One of the advantages when getting rid of (or leaving) something is the propensity to use up supplies on your way out the door. Moving out tomorrow? Better drink all that beer in the fridge. Trading the car in this afternoon? Let’s drive around to burn off the remaining fuel we put in the tank last week.

It would seem the Blue Oval subscribes to this theory as well. With all of its cars headed to the glue factory, some base models have actually gained features while keeping their sticker price steady.

Case in point? The Fiesta S, now with air conditioning.

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