There are those vehicles that are truly great. You love to look at them, to drive them (or dream of so doing), to buy them.

Then there are the worst. The stinkers. The overpriced, the ugly, the awful-to-drive, the cars and trucks that just don’t make sense.

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It’s no surprise to anyone reading this site that the suits on Wall Street are unimpressed with Ford’s attempts to haul itself out of the proverbial financial basement. With a recent downgrade by Moody’s to near-junk status, the Blue Oval needed to reassure the money mavens that the company is on track for success.

That’s not what happened at a recent presentation made by Joe Hinrichs, Ford executive VP and head of global operations, at Barclays Global Automotive Conference in New York earlier this week. Despite a 25-minute talk supported by a 21-slide PowerPoint deck, investors were left wanting more information.

In the words of one economist who listened to the speech: “Rarely have I heard so many tired old buzz words that told us so little.”

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These days, every automaker is in the midst of a metamorphosis, eager to emerge from their chrysalis as a “mobility company.” Even brands that don’t seem bent on completely revolutionizing their business model now use the term in reference to themselves.

Ford, which has positioned itself as a mobility company ever since Mark Fields was steering the ship, is among those pushing the narrative the strongest. Fields may have been fired for having a lofty, tech-focused vision that couldn’t charm investors, but much of it carried over to Jim Hackett’s tenure as CEO. Ford desperately wants to be seen as a cutting-edge nameplate.

However, the assumption among industry experts is that it’s lagging behind General Motors in terms of autonomous driving, electrification, and the ability to tap into alternative revenue streams. We sometimes wonder how accurate those assumptions are.  Read More >

The votes are in, and out of the 20 nominees for best vehicle, here are the winners.

It was a difficult campaign full of mudslinging, negative ads, and scandal – oh wait, that’s that other election campaign that ended earlier this month. Sorry, my bad.

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Volkswagen’s supervisory board meets Friday to discuss how to handle the next decade of vehicle development, with CEO Herbert Diess expected to present a strategy that includes Ford as a key partner. The two automakers already have a Memorandum of Understanding with an eye on commercial vehicles, but VW could take the relationship further. Much further.

Ford’s Jim Hackett admits the talks are going well, but the CEO isn’t about to leap into bed without taking precautions. Read More >

We’ve told you already that the upcoming Ford Ranger, which hits dealer lots in January, stands to become an endlessly customizable midsize pickup. Reports of options galore cropped up well ahead of the truck’s release.

Now, there’s more news on that front. While the usual factory add-ons will be part of any would-be Ranger owner’s buying decision, Ford doesn’t want those customers to look at another catalogue or website once the vehicle’s sitting in their driveway. The automaker wants buyers to get all of their outdoorsy aftermarket fittings from the dealer. Read More >

It’s possible the 2020 Ford Bronco just had an unlikely reveal after photos of last month’s Las Vegas dealer convention found their way online. On a Ford website, no less.

Slated for production alongside the 2019 Ranger in Wayne, Michigan, the Bronco is returning to satisfy the burning itch felt by longtime fans of the rugged, body-on-frame SUV. But is this that vehicle? Read More >

As Steph wrote recently, the rumor mill is churning with talk about a possible four-door Mustang.

It all started with a rumor on a forum, and the good folks over at Car and Driver fleshed the story out a little more with some reasonable speculation.

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We were wrong. There will be a new Ford-offered vehicle slotted below the EcoSport for the low-income/urban greenie crowd. It’s not very aerodynamic or powerful, but that won’t matter, as you’ll never own it.

Yes, it’s a scooter. A Spin scooter, to be clear, and it’s poised to mingle with Birds and Limes on a congested roadway or sidewalk near you. Ford Motor Company has agreed to buy the San Francisco-based startup for a healthy sum, all part of its efforts to break into the “micromobility” arena. A massive roll-out starts today. Read More >

While the National Highway Traffic Safety Administration’s probe into reports of exhaust gasses leaking into the cabin of certain Ford Explorers continues, the company doesn’t have to worry about the brakes on its law enforcement variants anymore.

After launching an investigation into front brake hose failures — at the request of the Sacramento Police Department — in 2015, the NHTSA returned the verdict this week. Nothing inherently wrong with those front stoppers, it said. It seems the Sacramento PD really, really pushes its vehicles in pursuit training. Read More >

After weeks and months of rumors, Volkswagen Group CEO Herbert Diess has confirmed that a badge-engineered version of the Ranger pickup is one of the possible product tie-ups between his company and Ford.

In a sit-down with Automotive News, Diess said that, while VW’s partnership with Ford is mainly focused on commercial vehicles for the European market, a range of mutually beneficial opportunities exist between the two automakers. With its overseas-market Amarok pickup growing long in the tooth, VW can easily see a Ford in its future. American buyers could see a Volkswagenized Ranger, too. Read More >

According to sources who spoke to Reuters, Volkswagen Group has more interest in pursuing technological relationships with new partners, especially Ford, than continuing on with Audi as its main development hub. At least for a while.

VW CEO Herbert Diess will reportedly unveil a 10-year plan to his company’s board later this month, part of an efficiency initiative born of diesel fines and the need to stay ahead of rivals. While the move would lessen Audi’s importance in the group, VW would stand to save big on R&D costs. Meanwhile, Ford might get access to VW’s electric vehicle architecture. Read More >

Wages may have stagnated, but companies know they can still curry the public’s favor by other means. Because corporations aren’t people, despite the government saying otherwise, they can’t really be good or evil. This frequently results in meaningless pandering, perplexing business decisions, or disingenuous marketing that pushes an empty moral narrative in an attempt to bend to rampant social pressures. Still, it occasionally leads to those in charge making a decision to do the right thing and getting some deserved praise.

Ford Motor Co. is significantly expanding the amount of paid time off available to new parents among its salaried workforce in the United States.  Read More >

Pretty much everything is on the table at this point. At least, that’s the way it looks to industry observers. The partnership announced between Ford and Volkswagen back in June has the potential to birth any number of outcomes — from jointly developed commercial vehicles (the initial aim), to badge-swapped overseas small cars, autonomous vehicle hardware, and perhaps even borrowed electric vehicle architecture.

As it prepares the launch of its MEB-platform electric vehicles, Volkswagen’s not saying “no” to letting Ford have a piece of the action. Read More >

Oh boy — what to make of this one? A poster at Mustang6g.com forum claims two sources who attended this month’s Ford dealer meetup in Las Vegas say the Blue Oval has something interesting up its sleeve.

No, it’s not the Mustang-inspired electric crossover Ford expects to launch for 2020 (possibly, but no longer probably carrying the Mach 1 name). Rather, it’s either a four-door Mustang or a Mustang-inspired four-door GT car with premium intentions and an eye for upsized engines.

Okay, let’s pick this apart. Read More >