Ford Performance hooked up with drifter Vaughn Gittin Jr. and his RTR Vehicles team to produce a rather curious offspring. Their love child, the Series 1 Mustang RTR, pays homage to the track car that inspired it while attempting to remain grounded in the world of daily driving.

The limited-edition model (package, really) can spawn from any Mustang GT or EcoBoost equipped with Performance Pack 1 and is said to be trackworthy, but it seems like it’s not sacrificing many of the sport coupe’s streetable characteristics to get there. An interesting choice, considering we’ve seen loads of amateur drift cars that don’t even have bumpers or carpeting.  Read More >

Ford Motor Company is engaged in hurried discussions with Volkswagen, with the German automaker seen as a sure-fire way to reverse falling fortunes in overseas markets. Ford needs help in Europe and Latin America, especially — a situation made clear in Thursday’s quarterly earnings report.

Since signing a Memorandum of Understanding with VW in June, the scope of Ford’s partnership has expanded from its initial focus on commercial vehicles. There was already room in the MOU’s wording for the two companies to go further. Now, it looks almost certain that passenger vehicles will become part of the plan. Read More >

China, Europe, and South America all conspired to sink Ford’s profits in the third quarter of 2018, with the automaker posting a 37 percent net income drop compared to the same quarter a year ago.

The earnings report came the same day Ford announced the creation of a standalone Chinese business unit, Ford China. Dismal overseas performance didn’t come as a shock, however, as these headwinds were also felt in previous quarters, albeit not as strongly. That hasn’t stopped a barrage of questions directed at CEO Jim Hackett over how he plans to build a successful operation outside of America’s borders. Read More >

Just ahead of the launch of a new Ford Ranger, production of which began earlier this month, midsize trucks’ share of the overall U.S. pickup truck market is up to a respectable nine-year high.

Thanks to significant year-over-year improvements from the two top sellers in the segment plus meaningful increases from the third and fourth-ranked midsize pickups, category-wide volume has grown by more than 60,000 units during the first nine months of 2018. Compared with the same period in 2017, volume in the much larger full-size pickup truck segment hasn’t even grown by half that much.

If you’re a pickup truck buyer, you remain far more likely to acquire a full-size F-150, Silverado, Ram, Sierra, Tundra, or Titan than a Tacoma, Colorado, Frontier, Canyon, or Ridgeline. But the slice of the pie afforded to the five-strong midsize sector is above 18 percent for the first time since 2009.

Could the new Ford Ranger push midsize trucks over the one-fifth mark for the first time since 2006? Read More >

While Ford unceremoniously ended Focus production in the U.S. earlier this year, the model is trying its best to stay in the public eye. The automaker has announced a recall of nearly 1.5 million Focus vehicles in North America to prevent a stuck purge valve from vacuuming up the 2.0-liter engine’s performance.

As owners await notification, Ford implores them to head to their local gas station and fill’er up. Read More >

Ford isn’t about to kiss off the barely tapped potential of the Chinese new vehicle market, so it’s throwing more effort into strengthening its efforts in that “developing” country. To better mine a market in which its sales sank 43 percent last month, the automaker has announced the creation of a standalone business unit: Ford China.

Overseeing the unit is a CEO poached from a Chinese automaker — a man who once spent 17 years working under the Blue Oval banner. Read More >

While I certainly don’t question their dedication to preserving freedom, one wonders what the Allied soldiers crossing the Channel in 1944 would have thought about the United Kingdom of 2018.

Let’s just say that British law is somewhat strict — especially in minor, unlikely areas of life. Going by the select media reports that make their way stateside as online outrage food, it would seem that, according to British lawmakers, danger lurks everywhere in a land where people once treated nightly bombing raids as a mundane form of weather.

Thanks to this new culture of safety and tolerance, a culture where the police encourages people to report when they’ve been offended on Twitter, car commercials can be pulled from airwaves after generating the wrong kind of feelings in certain viewers. Read More >

Good news: the Ford F-150 will not be discontinued as a result of the runaway popularity of the 2019 Ford Ranger. Phew.

As the Blue Oval readies its midsize pickup for a winter launch, Joe Hinrichs, head of global operations, claimed Monday that the automaker doesn’t expect much cross shopping among would-be Ford pickup buyers. Frankly, this would have only been a concern if buyers focused on a truck’s tow rating and nothing else. Still, Hinrichs felt it needed to be said.

Ranger folks are not F-150 folks. Read More >

News this morning of Ford deciding not to bring the Raptor Ranger to American shores (via Autoblog) whipped your normally placid author into frothy indignation, prompting him to print off a Blue Oval and emphatically throw his entire collection of competition-grade Elkadart Razor steel-tipped darts at it.

Okay, maybe the situation is not that dire here in the office. But given some strange product decisions, Wall Street frustrations, and a mystifying new ad campaign, we’re left with one inescapable question:

What in the name of Henry Ford is going on at The Glass House?

Read More >

Ford Motor Company dropped its first Bryan Cranston-filled “Built Ford Proud” commercial today, offering the Breaking Bad alumnus an opportunity to cast aspersions at the company’s rivals, including industry startups. It’s filled with Ted Talk-bashing, futurespeak-trashing bravado linked together with a thread of get ‘er done, implying that talk is cheap, and real progress takes hard work.

You can count on Ford to build the future — that’s the message here.

Halfway through the ad, a 1960s Mustang blasting through a desert landscape morphs into a contemporary model, then morphs again into something else. But what is it? Read More >

The plan may as well carry the heading “Operation Don’t Leave Us.” As Ford dealers meet in Las Vegas, the automaker has shifted its focus from luring buyers from other brands to keeping Ford owners in the family.

Helping firm up that relationship are a series of “Built Ford Proud” ads poised to hit the airwaves this weekend, with Breaking Bad star Bryan Cranston serving as the brand’s spokesman. For dealers, product assurances top the most-wanted list. Apparently, they got them. Read More >

Ford Motor Co. announced Thursday that it will extend production of the GT due to popular demand. While it might not move like the F-Series, which saw more than 450,000 deliveries over the first half of the year, we suppose it has done alright for a domestic supercar that costs half a million dollars. More than 6,500 applicants signed up for a chance to own a piece of the initial allotment in 2016. But Ford notes that was before the car took overall victory at Le Mans 24 Hours later that same year.

The GT’s run will now include 1,350 examples, 350 more than Ford originally planned, and stretch out an additional two years.  Read More >

In early August, Fiat Chrysler Automobiles recalled 1.1 million Ram pickups after owners reported losing their loads, the fault of a tailgate that wouldn’t stay latched. Ford now seems to have a similar problem, only in this instance the tailgates carefully lower themselves under electric power.

A ghost in the machine? More like an electrical issue that the National Highway Traffic Safety Administration wants to get to the bottom of. This week, the safety agency announced the launch of an investigation into consumer complaints related to the wonky gates, possibly heralding a recall of 2017 F-Series trucks. Read More >

Back in June, we brought you news that Ford Motor Company and Volkswagen AG seemed to be working on a relationship — potentially yielding jointly developed products aimed at the commercial sector. At the time, both companies issued a joint memorandum of understanding about potential product alliances.

With the Blue Oval’s stock price in the dumpster, Jim Hackett constantly nattering about “fitness,” and VW’s desire to increase its market share in America, it wouldn’t be the oddest of marriages if these two companies joined forces in more than just the commercial market.

Stranger things have happened … like DaimlerChrysler. Wait, that’s probably a bad example.

Read More >

The 2019 Ford Ranger isn’t on sale yet, but the automaker’s already busy gearing up — literally— to ensure it squeezes every possible dime from it. It’s a practice Ford is especially skilled at. Don’t forget that this is the company that can spruce up a $35,000 F-150 SuperCrew and sell it as a luxury model costing more than twice as much to completely satisfied customers — and that’s before anyone taps into the pickup’s comprehensive accessories list.

While its midsize offering was obviously destined to be less expensive than its F-Series stablemates, Ford also hasn’t been quite as aggressive with its pricing between trims. The Ranger Lariat isn’t anywhere near twice the price of the base LT.  But once you start configuring (Ford’s been letting customers do this online for a couple months now), you’ll notice that the Ranger is subject to a sizable number of desirable equipment packages. And they’re only the tip of the iceberg, if this new accessories leak is to be believed.  Read More >