Ford Motor Company is reportedly creating a new position underneath Moray Callum, Ford’s vice president for design, for Ford of Europe design chief Joel Piaskowski.

Piaskowski, the head of design at Ford of Europe for the last three years, will become the global design head for cars and crossovers, according to Automotive News Europe. Read More >

With the July 10 launch of a new Chevrolet Silverado commercial, General Motors is once again using its Real People, Not Actors campaign in an attempt to tarnish the Ford F-150’s good name.

This methodology doesn’t appear to have had an impact in the marketplace in the past. Yet two years after General Motors displayed conversations between Howie Long and GM engineer Eric Stanczak discussing repair costs on the Ford F-150’s aluminum bed and one year after Chevrolet punctured a Ford F-150’s aluminum bed with 825 pounds of concrete blocks, General Motors is turning to admitted Ford F-150 owners as a means of casting aspersions on America’s top-selling full-size truck.

After earlier rounds, Ford gained ground in America’s full-size pickup truck market in 2016. Indeed, Ford is continuing to gain ground in that same market in 2017. Ford is selling more trucks than its rivals. Ford is selling more trucks with less incentivization. Ford is selling more trucks with less incentivization at higher average transaction prices.

So, GM sends the Chevrolet Silverado back to the same ol’ well. Read More >

“It’s been a long time. I shouldn’t have left you.”

-Rakim, I Know You Got Soul

Anybody who was thinking Aaliyah when they read that quote, feel free to click “X” in the top corner of your browser. To everybody else, it’s good to be home at TTAC. Since my last post here, people across social media have been asking me three questions:

1. Whatever happened to your Focus RS? Do you still have it?
2. So, how about that Focus, huh? Are you ever going to update us on it?
3. ????

Okay, so it’s really only been one question. Fear not, friends. I’m back like a rebel making trouble to tell you all about my first nine months of FoRS ownership. Also, my thoughts on Maxine Waters. No, just kidding. We’ll stick to the Focus thing.

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March 2017 marked just the third occasion in three years in which Fiat Chrysler Automobiles’ Ram P/U line outsold the Chevrolet Silverado in the United States.

One month later, in April, Ram did it again.

Then in May 2017, Ram made it a threepeat, outselling the traditional No. 2 pickup truck in America by more than 1,000 units. By the end of May, the Silverado was only 5,055 sales ahead of the Ram on year-to-date terms, a narrow gap which served to highlight the possibility that the Ram could outsell the Silverado for the first time ever in calendar year 2017.

But June 2017 marked an end to Ram’s party, at least for the time being. General Motors reported 50,515 Chevrolet Silverado sales in June, a 2-percent year-over-year uptick and 7,442 more sales than FCA’s Ram truck lineup managed.

How did GM manage to end the trend? By earning less money per truck, naturally. Read More >

While he’s only been in the big chair for little over a month, Ford Motor Company CEO Jim Hackett has already pinned down a serious problem in need of immediate change. Decision making. Or, more specifically, the need to get the lead out when rapidly changing market trends threaten company profit.

The former chairman of Ford Smart Mobility LLC, who replaced an ousted Mark Fields in late May, was brought in to guide the Blue Oval through a “transformative period” in the industry. One way he might do this is to borrow an idea from the NBA. Read More >

In a move that will make my next rental car choice slightly more difficult, Ford has decided to equip the entirety of its Mustang lineup with electronic line locks as a standard feature. While the technology has become almost ubiquitous among V8-powered American muscle cars, it’s a welcome addition to the smaller-displacement models.

Now, more hooligans can undertake longer, safer, more glorious burnouts without abusing their rear brake pads — be it while warming the tires at the drag strip or just showing off for dumb friends in a parking lot. Hopefully, the good people at Avis don’t mind losing a little tread on the rear tires.  Read More >

Ford Motor Company, in a tremendously public product planning moment, revealed at the beginning of 2017 that the automaker would produce an F-150 Hybrid, Transit plug-in hybrid, and a Mustang Hybrid by 2020.

Then-CEO Mark Fields said at the time, “Ford is committed to being a leader in providing consumers with a broad range of electrified vehicles.” But now that Ford revealed plans for the 2020 Mustang Hybrid, the Blue Oval has a three-year gap in which to talk about a car that doesn’t yet exist.

How to talk about it now, three years prior to launch? Ford Canada is placing promoted ads on Twitter that are endlessly popping up in my feed.

The Mustang Hybrid is not shown. But the future earns a prominent mention. Read More >

At TTAC, we’ve been doubtful of the Ford Fiesta’s future for many months.

It’s not merely the condition of the subcompact market, where sales are down 17 percent so far this year, that causes us to doubt.

It’s not only the Fiesta’s relative North American youth — it’s only been on sale since 2010 — that makes us wonder about the car’s long-term viability.

Indeed, our doubt isn’t even centered on those two factors combined, or on the fact that the Fiesta is on track for fewer sales in calendar year 2017 than the Nissan Versa has already produced.

No, we find it difficult to believe in the Fiesta’s prospects because Ford won’t even discuss the Fiesta’s North American future. Read More >

There’s a problem underneath 2015-2017 Ford Transit models and, until the Blue Oval figures out a long-term fix, owners and operators of all Transit variants can expect a new driveshaft flexible coupling every 30,000 miles.

The automaker has announced a safety recall for 402,462 Transits sold in North America in order to prevent instances of driveshaft separation caused by a faulty flexible coupling. Ford seems to have become aware of a looming problem with each vehicle’s driveline, which apparently isn’t nearly as robust as the automaker had hoped. Read More >

Let’s say it altogether: Mobility! That’s what Ford Motor Company is up to in the tech-obsessed Millennial enclave of San Francisco. No longer will you have to turn to a truck, SUV or Mustang for rear-wheel Blue Oval motivation, and emission levels from the automaker’s latest vehicle depend solely on where the rider ate.

Yes, Ford has diversified itself right into the realm of bicycles, but don’t think for a second you’ll be able to take one home for a quick custom job. These rides must remain factory stock. While the automaker’s plan to blanket the Bay Area in bicycles might seem like a quick way to score green points for the Super Duty maker, there’s actually a team devoted to creating more of these ventures.

Still, Ford’s new GoBike network isn’t immune from the same challenges faced by its automobile division. You see, competition looms on the horizon. Competition with more power. Read More >

Check out these two words: Turbo Coupe. They roll off the tongue nicely, and all car enthusiasts should know exactly they mean — or used to. In 2017, they usually mean someone with a mullet is nearby, driving a beat-to-hell Thunderbird with peeling logos and ruined paint. Likely while listening to Whitesnake.

Our example today is what the term Turbo Coupe used to mean. It is perfect, painted a gleaming black, and on the floor there’s a five-speed manual. Here I go again…

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Back in late May of this year, I inquired which modern automaker was the most daring. While I posited it could be Nissan or Volvo, many of you replied it was actually Dodge, followed by Kia and Mazda.

This week, let’s turn back the clock a couple of decades and see if all our answers require a bit of reworking. We’re off to everyone’s favorite car decade, the 1990s. Which automaker was most daring in the era of the neon and teal fanny pack? I’ll give you two specific model examples, much like I did before.

Read More >

Ford has plans to halt production of the compact Focus — a one-time juggernaut of a model — for an entire year. But wouldn’t you rather talk about the upcoming Ranger and Bronco?

Of course you would. You’d rather buy one, too, if only the resurrected nameplates were already on lots. Back in 2002, when Limp Bizkit was still on the charts and frosted tips hadn’t entirely disappeared from the hair scene, Ford unloaded 243,199 Focus cars to U.S. buyers. Compare that to the first five months of 2017, where 67,146 Foci left dealer lots in a marketplace where passenger car sales are falling like Brent crude prices in 2014.

It’s against this backdrop that Ford plans to temporarily pull the plug on the Focus. While there’s good reason for the shutdown, the automaker doesn’t seem all that concerned about it. Read More >

You’ll have to shell out a fair bit of extra cash to get into a 2018 Ford Expedition, as the completely redesigned full-size SUV now carries an entry price above the $50,000 marker. Ford has to pay for that aluminum body, you know.

Of course, buyers aren’t just receiving a lighter body and long-overdue styling update. More standard features and considerably more power comes as part of the package, as well as the return of an off-road package that disappeared as an option years ago. As buyers move up the trim scale, they’ll soon discover the price gap between 2017 and 2018 Expedition models only grows larger. Read More >

There’s a good chance the next Ford Focus you purchase will have arrived via a slow boat from China. Despite abandoning assembly plans in Mexico earlier this year, Ford Motor Company has decided the next-generation model will remain an import, now by way of Asia.

Current Focus production in Wayne, Michigan will be eliminated in the middle of next year to make way for Ford’s upcoming Ranger pickup (in late 2018) and Bronco (in 2020). The automaker assures hourly workers they won’t suffer from layoffs resulting from the changeover, but admits to prioritizing its U.S. assembly plants for trucks and SUVs — vehicles Americans will actually buy. Read More >