Category: Ford

Ford Reviews

Launched in a converted factory in 1903, Ford Motor Company created a number of methods for large-scale manufacturing of cars using elaborately engineered moving assembly lines. One of the largest family-controlled companies in the world, the Ford Motor Company has been in continuous family control for over 100 years.
By on May 22, 2017

[Image: Ford]

Ahead of a news conference at Ford’s Dearborn headquarters, the automaker has announced Jim Hackett as its new president and chief executive officer.

The news follows last night’s report of the ouster of former CEO Mark Fields by the company’s board of directors. In an official release, Ford refers to Hackett as a “transformational business leader” who will succeed the “retiring” Fields.

Before being named chairman of the newly created subsidiary Ford Smart Mobility LLC in March of 2016, Hackett, 62, served on the company’s board for three years and was a member of its Sustainability and Innovation committee. Prior to joining Ford, the executive gained accolades for his turnaround of American office furniture company Steelcase, where he spent 30 years. As interim director of athletics at the University of Michigan, Hackett lured Jim Harbaugh away from the San Francisco 49ers to serve as head football coach.

Hackett’s job won’t be an easy one. Besides guiding the company through a disruptive era of new technologies, the new CEO must reverse Ford’s flagging fortunes. Read More >

By on May 22, 2017

1977 Ford Ranchero GT Brougham in California wrecking yard, RH front view - ©2017 Murilee Martin - The Truth About Cars

Since we haven’t seen a Ford product in this series since this Fox Granada four months ago, and we just saw three GM cars in succession, I decided this week would be the turn of a once-plush Ranchero GT Brougham, now fallen on hard times in a San Jose self-service wrecking yard. Read More >

By on May 22, 2017

Mark Fields, Image: Ford Motor Co.

Mark Fields has reportedly been fired from his position as CEO of Ford Motor Company, to be replaced by a man he appointed as head of the automaker’s mobility subsidiary.

According to Forbes, the company will announce the appointment of Jim Hackett as CEO this morning, part of a broader shakeup of the company’s upper ranks. Hackett, former CEO of Steelcase, served on the automaker’s board for three years before being named head of Ford Smart Mobility LLC in March, 2016.

Fields, a 28-year Ford veteran who replaced Alan Mulally in mid-2014, was reportedly booted by the company’s board amid a continued decline in share values. Two weeks ago, the CEO was grilled by board members and shareholders alike over the direction he has taken the company. Read More >

By on May 20, 2017

[Image: Ford]

It looks like Ford’s offer to update 2016 vehicles equipped with its SYNC 3 infotainment system with free Apple CarPlay and Android Auto connectivity has a lot to do with some recent hires.

The automaker has announced it will allow owners of one-year-old vehicles to install the feature, which comes standard on all 2017 models, at no cost. The offer positions Ford near the cutting edge in automotive technology. For a company seeking a starring role in the tech-heavy mobility realm, this is exactly where it wants to be. Read More >

By on May 19, 2017

LIVONIA TRANSMISSION PLANT

Despite news that Ford Motor Company has started making plans to scale back its workforce in North America and Asia, there are 800 Michigan-based employees who needn’t fear for their jobs — all thanks to commitments made in the company’s 2015 deal with the United Auto Workers. Ford confirmed on Friday that it will be investing $350 million into its Livonia Transmission plant.

Keeping its end of the bargain means the site will be safe from layoffs and may even bring aboard new employees, although the number of new hires is unclear. It’s assumed the majority of the 800 hourly positions will be filled by Ford dipping into its own staffing pool.  Read More >

By on May 19, 2017

ford logo

Welcome to the first entry in a new series, Domestics Abroad. We’ll be taking a look at the international models proffered around the world that wear a domestic company’s badge on the grille but are not offered in their brands’ domestic markets. This is ground zero for “you can’t get that here.” All nameplates you’ll see in this series are current production models.

We kick off the series with Ford, which has the largest number of other-market vehicles than any other domestic manufacturer despite its “One Ford” mantra.

Read More >

By on May 18, 2017

17FordEscape-Titanium_04_HR

Ford is admittedly behind its main rivals in terms of offering practical and purpose-built EVs but, when it finally comes to market in 2020, its first long-range electric should deliver what buyers want. When Ford announced its plans to launch an electrified crossover at January’s Consumer Electronics Show, the Chevrolet Bolt had already begun to lose its geek chic luster. However, we have to defer our judgement as Ford’s entry could eventually have an EV spec sheet that’ll make GM blush.

We’re beginning to get a better picture of the upcoming Ford — which I’m going to begin calling the E-CUV (electric crossover utility vehicle) since it doesn’t have an official name — now that the company’s chief technology officer Raj Nair has started loosening his lips. The upside is that it will be an affordable unit targeting everything the average consumer wants. The downside is that it’ll have competition early in its lifespan.  Read More >

By on May 18, 2017

2017 Chevrolet Camaro vs 2017 Ford Mustang - Image: GM and Ford

It’s a question that goes back some 50 years.

Nixon or Humphrey.

No, wait. Camaro or Mustang.

Forget your Camry vs. Accord monotony, your F-150 vs. Silverado one-upmanship, and the Smart Fortwo vs. Scion iQ debate that routinely breaks the internet. This, this is the American automotive debate of the decade. And the decade before. And the decade before that.

It’s as though Ali and Frazier just kept on fighting. Annually. For decades. It’s the Yankees and Mets meeting in the World Series every year. It’s like — and I know you don’t want me to go there — Trump vs. Hillary in 2020, 2024, 2028, 2032, 2036…

If you could have just the one, which would it be? Ford Mustang or Chevrolet Camaro? Read More >

By on May 17, 2017

Image: Ford Expedition Funkmaster Flex Edition

You’d definitely remember if you’ve seen one of these before, as today’s Rare Ride vehicle is anything but subdued. We’ve already featured a different special edition F-150-based vehicle here before, when the Neiman Marcus Edition Lincoln Blackwood strolled across these pages. Many of you found the black color scheme, trunk carpeting, and wood trim a bit plain though, even if you didn’t admit it.

So today we turn up the volume bass to an uncomfortable level, with the Ford Expedition Funkmaster Flex Edition.

Read More >

By on May 17, 2017

2017 Chevrolet Camaro SS - Image: white

General Motors reported 8,737 Chevrolet Camaro sales in the United States in April 2017, a 17-percent year-over-year increase for GM’s third-best-selling car last month.

For the sixth-generation Camaro, a car that had a decidedly unimpressive launch phase last year after routinely outselling the Ford Mustang for half a decade, April 2017’s improvement led to the best month yet. Not since the oft-discounted fifth-generation Camaro was nearing the end of its line in May 2015 has Camaro volume been so strong.

As for the headline-creating bits, yes, the Chevrolet Camaro beat the Ford Mustang in April 2017 U.S. sales. Camaro wins. Camaro is the victor. To the Camaro go the spoils.

GM must take time to enjoy its Camaro’s victories. Once routine, they’re hardly common now. Read More >

By on May 17, 2017

Mark-Fields (Image: Ford)

A day after media reports described an impending mass layoff of Ford Motor Company employees, the automaker has clarified who gets to keep a job.

While the scale of the job reductions is less than previously reported — a 10-percent global workforce reduction is off the table — Ford does plan to cull its salaried North American and Asian workforce by one-tenth in a bid to cut costs.

The move comes after last week’s tense shareholders meeting during which investors and analysts grilled CEO Mark Fields over the company’s sinking market valuation. Since taking the helm three years ago, Fields has seen the company’s stock price sink by roughly 40 percent. Hourly workers aren’t affected by the plan, though the same can’t be said for white-collar employees. Read More >

By on May 17, 2017

2017 Ford Fiesta ST

After being taken to task for selecting an Ace of Base with all the financial restraint of MC Hammer during his peak earning years, I went on a bit of a hatchback kick. Nothin’ wrong with hatchbacks, even if they are often shunned like lepers by the American buying public. I learned to drive in a hatchback, then endured enjoyed a parade of five-doors during my, erm, formative years.

With that in mind, let’s see what the Blue Oval has in store for us at its most basic of five-door price points: a base Fiesta S Hatch.

… ah … um … oh dear.

Read More >

By on May 16, 2017

Ford badge emblem logo

The Ford Motor Company is allegedly preparing for a sweeping reduction of its global workforce. Harder days for the auto industry have been a long time coming, but reports claim the impending layoffs are specifically related to shoring up finances and turning around the company’s lagging stock valuation — meaning Ford could be the canary in the coal mine or a lone company desperate to bolster its own profitability and get angry shareholders off its back.

While the automaker has not yet confirmed the cuts, there is every indication an announcement will be made soon. When confronted with the matter, representatives have been careful to make noncommittal statements and doubly cautious not to deny anything.

“We remain focused on the three strategic priorities that will create value and drive profitable growth, which include fortifying the profit pillars in our core business, transforming traditionally underperforming areas of our core business and investing aggressively, but prudently, in emerging opportunities,” Ford said in an official statement. “Reducing costs and becoming as lean and efficient as possible also remain part of that work. We have not announced any new people efficiency actions, nor do we comment on speculation.”  Read More >

By on May 10, 2017

Ford badge emblem logo

The board of directors at Ford Motor Company will be seeking answers from CEO Mark Fields on how the brand’s mobility strategy played a role in its lackluster annual earnings report. Inside sources claim board members made extra time leading up to Thursday’s annual shareholders meeting to discuss the company’s future with the CEO.

Fields has promoted Ford’s evolution into a mobility company ever since taking the helm in 2014 — something investors haven’t been particularly receptive of. During Fields’ tenure as CEO, shares in the company have fallen by 35 percent. However, with tech-focused companies typically receiving above-average valuations, the methodology behind his strategy appears sound. Ford has spent billions on the development of autonomous technology and showcased mobility concepts that even Tesla hasn’t bothered with.

While many seem too impractical or far-fetched to deserve serious attention, the capital behind its self-driving efforts have kept Ford near the front of the pack in the autonomous race. So, what’s the problem?  Read More >

By on May 9, 2017

2016 Ford Focus RS

There’s a reason we run Midsized Sedan Deathwatch. North American consumers want space for six dogs, and nothing’s going to stop them from forking over big bucks for cargo volume and a third row. Traditional passenger cars be damned.

Increasingly, it looks like the market has been condemned — it’s down 12 percent over the first four months of this year. But the shrinking market presence isn’t solely the domain of the midsize. Compacts are in trouble, too. Full-size cars? You know the answer. However, if the vehicle in question started out as a conventional grocery getter but piled on the horsepower before leaving the factory, chances are it isn’t hurting. Read More >

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