It’s Bronco Day.
Today is the day that you, the reader, can finally read the reviews of the much-hyped 2021 Ford Bronco.
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Ford ReviewsLaunched in a converted factory in 1903, Ford Motor Company created a number of methods for large-scale manufacturing of cars using elaborately engineered moving assembly lines. One of the largest family-controlled companies in the world, the Ford Motor Company has been in continuous family control for over 100 years. |
It’s Bronco Day.
Today is the day that you, the reader, can finally read the reviews of the much-hyped 2021 Ford Bronco.
Few new-vehicle launches in recent years have generated as much hype or been as anticipated as that of the Ford Bronco.
Bronco has been a big story for us and our peers since last summer. We’ve ridden in one already, and now it was our turn to finally drive it. So I dutifully packed a bag and headed to the Texas Hill Country outside of Austin to see if the big Bronco would live up to the hype – and be a strong challenger to Jeep’s venerable Wrangler.
Ford returned the Mustang to its roots— an affordable, sporty-looking commuter based on a huge-selling economy car— for the 1974 model year when the Pinto-based Mustang II made its debut. While many now claim that the Mustang II has finally attained true respectability among American car freaks, I still see plenty of Mustang IIs en route to the cold steel jaws of The Crusher. Here’s a heavily-optioned ’78 Mustang II Ghia, complete with V8 engine and screaming orange Stirling cloth interior, found in a Denver self-service yard a couple of weeks ago. Read More >
Our corporate siblings have stumbled across a patent application filed with the U.S. Patent and Trademark Office that seems to suggest Ford will be bringing back the “Splash” name.
It could be set for use with either the Ranger and/or the all-new Maverick.
Ford CEO Jim Farley was interviewed in a New York Times article apparently devoted to praising him and the company. It was reminiscent of those segments on Good Morning America where they have healthy cooking tips sponsored by the American Egg Board and — surprise, surprise — end up recommending people incorporate eggs into meals.
But it wasn’t entirely devoid of substance, either. While pretending that Farley had just taken the job and was somehow solely responsible for a gaggle of successful debuts planned ages before he took over, NYT did mange to convince him to open up about the future of the Maverick pickup and its potential family. Read More >
Ford’s latest addition has officially arrived, with the compact pickup showing off its surprise standard hybrid powertrain. While we knew there would be a hybrid motor, we weren’t anticipating it coming as default equipment — especially since it seemed important that the manufacturer keep it priced a healthy distance from the midsized Ranger.
However, the Maverick starts at $21,490, distancing itself from its bigger brother by a few grand and maintaining a healthy amount of financial space from the unibody Honda Ridgeline. We’re likewise dubious that Hyundai will be able to price the upcoming Santa Cruz low enough to match the Ford. Though we’re going to need to dig a little deeper before any serious assessments can be made as to whether or not that’s meaningful. It could turn out to be a complete dud, nullifying any value its price tag represents. Read More >
Are you ready? Are you excited? Or do you just not care?
I speak, of course, about the Ford Maverick — which was teased yesterday and will be unveiled in full next week.
Lost in all the Maverick talk there is some Ford Raptor news. Could it be that the Maverick is getting a Raptor trim?
Ford has announced that it will be introducing a new pickup next week, effectively making this the pre-engagement ring of automotive commitments. Anticipated to be a compact truck priced to contend with tougher times, the model has fittingly been named the Maverick. The title harkens back to the 1970s and the 2-door coupe (later sedan) equipped with a lineup of “Thriftpower” motors that originally had the name emblazoned on the rear deck with a somewhat confusing cattle theme.
While designed in roughly the same spirit as the original, the modern Maverick is a different animal and unlikely to come with the optional Windsor V8 allotted to the coupe. We’ve been told it’s to be produced alongside the smaller Bronco Sport in Mexico and likely share a platform. That means powertrains will probably be limited to 1.5 or 2.0-liter Ecoboost motors with a maximum possible output of 245 horsepower. Read More >
Today’s Rare Ride will mark the third Jensen featured in this series. Both our prior Jensen examples were produced by the company in 1975, but for very different customers and at very different price points. The P66 seen here is one of just two prototypes ever produced, planned to launch an all-new line at Jensen. But what happened?
The Rare Rides series has touched on the Ford Escort a couple of times before, via the sporty EXP and extra sporty Mercury Tracer LTS. And we’re back with more Escort today! This one carries no sporting pretense whatsoever, and unlike the prior two actually wears an Escort badge.
It’s an early wagon with the seldom-selected Squire package.

The Ford F-150 Lightning has been the hot topic of the day in the auto world since its unveiling last night, and we here at TTAC HQ are no exception.
Just this morning, our Slack discussion was about the truck’s sales potential. We came to the not-at-all surprising conclusion that yes, it will sell.
Lightning does strike twice, apparently, but perhaps not in quite the same way each time.
The Ford F-150 Lightning was once a hi-po street rod with power coming from a V8 engine. Now, however, the truck is all-electric.
There are lots of pros to being the president of the United States. There are also many cons. To me, two of the biggest drawbacks would be the ever-present threat of assassination and having to give up driving forever.
Well, the current commander-in-chief is a car guy, and President Joe Biden reminded us of his automotive bona fides while giving Ford a nice PR boost. He did so by toolin’ around in a truck.
More specifically, the upcoming Ford F-150 Lightning.
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