The United States and South Korea reached a free trade agreement on Monday that spared the Asian country from punitive steel tariffs, assuming Seoul keeps an eye on just how much steel it sends to American buyers.

A quota on Korean steel exports means the country can only sell 70 percent of its recent average (2015-2017) to the U.S., though it is hardly Korea’s largest export market. The deal, reached “in principle” ahead of both countries’ meetings with North Korean leader Kim Jung UN, will also see South Korea raise the limit for U.S.-made vehicles that needn’t conform to local safety standards from 25,000 to 50,000.

It’s good news for the Trump administration, but not everyone’s thrilled. Hyundai’s union is hopping mad that a steep tariff on Korean-built pickups — which was set to expire in 2021 under the previous agreement — was just renewed for another 20 years.  Read More >

I’m not joking. The Supertramp song in the title did indeed start playing on SiriusXM’s Classic Rewind station as I pressed the start button after another long day at the office. I’m sure “Take The Long Way Home” and Foghat’s “Slow Ride” are the most often-played afternoon drive time songs for classic rock stations nationwide, but it seemed serendipitous.

I didn’t have to be home right after work. It was a dry, sunny, albeit brisk afternoon. And I had a willing partner – the 2018 Hyundai Elantra GT Sport – fitted with a proper six-speed manual gearbox. Instead of turning south at the roundabout toward home, I turned north, dropped a gear, and followed the meander of the river. Magically, I’d forgotten about the day I’d spent glued to spreadsheets.

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It’s probably a little too on the nose for any automaker to launch a car in the city, state, or region it’s named after, but that didn’t stop Hyundai from bringing media to Hawaii to drive the newest entry into the subcompact crossover class.

Hyundai did so not just because of the “synergy” (ugh) between place and name, but because the company wanted to show us scribes how sporty and fun and well-suited to outdoorsy folk the Kona is. Never mind that most compact SUV buyers aren’t hauling long boards – they’re hauling little humans.

Every automaker does this — projecting their crossovers as the key to adventure. And I have no doubt that equipped with the correct accessories, the Kona can haul your bikes to the trailhead just fine. But most of these are going to be found in traffic on city streets, just like most of the crossovers buyers will cross-shop against the Kona.

The bigger question, then, is where does the Kona fit in a segment Hyundai calls the “Wild West?”

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Yesterday, TTAC covered news of the launch of a second-generation K900 model in the United States at the upcoming New York International Auto Show and Mobility Conference. Upon considering the K900 and its potential for success, some questions arose about the three different badges on offer from the Hyundai-Kia conglomerate, and what we might do with them.

Where does Hyundai go from here?

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Earlier this year, Hyundai mixed up the nomenclature of its largest crossover. The three-row Santa Fe XL takes the place of the old three-row Santa Fe, with that name migrating to the smaller machine (which is only available as a two-row unit unless you opt for the diesel, in which case it’s a three-row, but not an XL). Understand?

No, me either. What I do know is the littlest crossover in Hyundai dealerships is no longer the Tucson. Enter the Kona, a pint-sized ute ready to take on competitors like the CX-3 and HR-V. The Korean automaker usually runs long on features and short on price, so let’s find out what its newest nameplate offers in the sub-$20,000 range.

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The National Highway Traffic Safety Administration has opened a probe into two older-model Kia and Hyundai vehicles in the wake of six head-on collisions, hoping to discover why the vehicles’ airbags failed to deploy.

Included in the investigation is the 2011 Hyundai Sonata and Kia Fortes from the 2012 and 2013 model years. The collisions reported by the safety agency resulted in four deaths and six injuries. Read More >

Hyundai’s compact Tucson crossover is a perennial bright light in the brand’s troubled lineup, and it seems the Korean automaker wants to reward customers with a third engine choice.

Blessed with a pile of Theta II 2.4-liter engines looking for homes, Hyundai has apparently stuffed one in a mid-range Tucson and slapped on a “Sport” moniker, thus creating a slightly hotter model for buyers not impressed with the standard 2.0-liter four-cylinder — but not willing to shell out for the 1.6-liter turbo.

Hmm… are Hyundai buyers swayed by value? Read More >

Hamstrung by Chinese animosity towards South Korea and a crossover lineup that wasn’t sufficiently buffet-like, the Hyundai brand missed its global sales target by nearly 600,000 vehicles last year. It’s a well-reported slump, and we’ve told you about the automaker’s strategy to get its mojo back.

Crossovers, man. Lots and lots of crossovers.

While fleshing out its lineup of two- and three-row haulers seems like a perfectly reasonable plan in a world addicted to cargo volume, it looks like Hyundai’s not stopping there. Some buyers will surely want more power, and Hyundai’s prepared to deliver it. Read More >

There was a moment last week when a few TTAC minds nearly cracked while nailing down the changes coming to Hyundai’s lineup for the 2019 model year. The momentary confusion centered around the bold new Santa Fe, which replaces the Santa Fe Sport (but not the old Santa Fe, which becomes the Santa Fe XL, except in Canada, where it’s already called the Santa Fe XL).

It was touch and go there for a moment. With a wholly new two- and three-row crossover replacing the Santa Fe Sport for 2019, the existing three-row-always Santa Fe (soon to be Santa Fe XL) soldiers on unchanged, though not for long. The full-size crossover seen in these spy shots is nearly ready to step in and give Americans the really big Korean vehicle they’ve always wanted.

Now, who wants to place bets on the inevitable Southwestern name? Read More >

Range anxiety remains the primary reason why most people don’t want to purchase an electric car. However, the overall recipe for today’s battery electric vehicles feels counter to what consumers are demanding. In the United States, all the top-selling electrics are whatever sedan or hatchback has a superior range. But, excluding the pricy Model X, there isn’t a single SUV or crossover among them (the Soul EV doesn’t count). Odd, considering that’s the body style most people are clamoring for right now.

That’s what makes Hyundai’s decision not to send the all-electric Kona immediately to North America a bit perplexing. We understand the brand probably feels some trepidation over sending another green car to the U.S. After all, the Ioniq could have performed better in its rookie year — despite being a totally serviceable alternative to Toyota’s Prius (as a hybrid) or Nissan’s Leaf (as a battery electric).

But the Kona EV has the potential to take the niche EV market by storm. Not only would it be the only electrified crossover that doesn’t require a lofty financial investment, it would also have an enviable range. More than enough to best the Chevrolet Bolt on a lengthy road trip, in fact. Read More >

Mere hours after we published a story on the attractively priced but awful-to-lease Hyundai Kona yesterday, it seems Hyundai had a change of heart.

The initial advertised lease for the volume SEL trim lasted less than a week, after the automaker apparently decided it wasn’t a good thing to make the brand’s smallest crossover more expensive to lease than the larger Tucson and Santa Fe Sport. Read More >

Hyundai apparently deemed that a thorough restyle of its popular Santa Fe crossover wasn’t enough, so it went ahead and mixed up the model names. Debuting today in Seoul, the new Santa Fe and Santa Fe XL are the latest push by the Korean automaker to offer more product to a crossover-hungry marketplace.

Oh yeah, and they added a diesel option, too.

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As we told you earlier this month, Hyundai’s newest offering, the B-segment Kona crossover, arrived with a base price below that of its subcompact competition. At $20,450 after delivery for a base, front-drive SE, the Kona slots below the entry MSRPs of the Honda HR-V, Toyota C-HR, Chevrolet Trax, and Mazda CX-3.

Value, the Kona trumpets, has arrived.

Well, not if you’re leasing the Kona’s volume trim: the SEL model. Read More >

Hold on a minute, you’re thinking — you’re pretty sure you’ve seen this vehicle before. Yes, you have, as the conventional gas-powered 2018 Hyundai Sonata went on sale last summer with a revamped face, tail, and assorted other goodies.

What didn’t launch alongside the refreshed midsize sedan was its hybrid and plug-in hybrid siblings, which soldiered on with a 2017 face until just now. At the Chicago Auto Show Thursday, Hyundai had the distinct pleasure of pulling the wraps off a body already familiar to the buying public, just with different internals. Don’t worry, though, there’s still something new to talk about. Read More >

There are few things sweeter in life than bragging to your friends and family about the good deal you just negotiated on a new car. They certainly won’t care, but the amount of self-satisfaction received from reminding yourself that you are a force to be reckoned with at the dealership is immeasurable.

Of course, the bargain in the driveway can turn into a money pit once you calculate all the costs associated with vehicle ownership. Fuel costs, financing, insurance, and depreciation can all add up — especially if you purchased the wrong model. So what’s a thrift-obsessed shopper to do, calculate the total cost of ownership on every model in every segment over a five-year period to determine which is the best value overall?

Don’t be ridiculous, someone has already done that.  Read More >