Since arriving early this year, Hyundai Motor America has managed only a meager 4,881 sales of its Prius-fighting Ioniq. Hyundai is certain there are far more Ioniq sales that could occur, however, if only Hyundai had the Ioniqs to sell.

Supply isn’t just tight — the Ioniq Electric is essentially nonexistent at Hyundai’s showrooms in California, the only state where it’s (supposed to be) available.

Yet while Hyundai awaits greater Ioniq inventory, the lack of which is clearly to blame for the low volume to date, it’s becoming increasingly obvious that Kia came out on top in this deal. Read More >

“It’s getting hot in here, so take off all your roofs.” — Not Nelly, 2002

Citing weight reduction and consequent improvements in fuel economy, Hyundai Motor America has removed the panoramic sunroof from every Sonata model for the 2018 model year.

Is the move away from vast sunroofs, spanning the breadth and length of the roof, back to conventional sunroofs truly going to result in measurable real-world fuel savings? No. Even a major engineering change such as the Sonata 2.0T’s new eight-speed automatic doesn’t translate to meaningful fuel efficiency gains: the combined EPA fuel economy for the 2018 Hyundai Sonata 2.0T remains the same as it was in 2017 at 26 miles per gallon.

Nor is the reduction of high-mounted panoramic sunroof’s weight and the subsequent lowering of the Sonata’s center of gravity going to be a major boon to the everyday handling of a mainstream midsize sedan.

Maybe the 2018 Sonata’s handling improves, unnoticeably. Perhaps the Sonata becomes more fuel efficient, insignificantly. But the real reason Hyundai has removed the panoramic sunroof from the 2018 Sonata? Blame Vitamin D. Read More >

“Each model will have its own identity.” – Luc Donckerwolke,
senior vice president, head of Hyundai Motor Design Center

Finally, long after the Nissan Juke, Subaru Crosstrek, Chevrolet Trax, Jeep Renegade, Honda HR-V, and Mazda CX-3, Hyundai is ready to launch the Kona subcompact crossover, at least in moderate volumes.

The Hyundai Kona is hardly a Tucson Lite; not remotely an Accent Allroad. An unusual face and bizarre use of cladding are all the more obvious because of the Kona’s tidy dimensions.

But while the 2018 Kona showcases a new Hyundai utility vehicle design language, Hyundai’s design leadership promises that future models won’t merely be enlargements of the same. Read More >

As Tim Cain put it so succinctly earlier this afternoon, the seventh-generation Hyundai Sonata’s exterior design, coming on the heels of the quite edgy 2011-2014 model, didn’t set American’s hearts aflame.

Even as standard content increased and the model’s value proposition burned just as brightly as before, its distinctively watered-down design turned off buyers. Well, Hyundai wants its apology heard loud and clear. For 2018, the Sonata atones for the previous generation’s sins by showing up with something to look at.

Namely, a brand new face. Oh, and how about that rear end, now with less ovals? While fore-and-aft facelifts are the hallmark of a mid-cycle design refresh, the 2018 Sonata’s changes aren’t just skin deep. Read More >

Launched for the 2015 model year, the seventh Hyundai Sonata was not the avant-garde successor to the 2011-2014 Sonata for which many hoped. The new Sonata, while objectively better in virtually every way, was missing a key ingredient.

For 2018, Hyundai has thoroughly refreshed the seventh-generation Sonata, hoping that a far more aggressive front fascia will draw more eyes. Hyundai went much further than the superficial, however, by stiffening the Sonata’s structure, upgrading to an eight-speed automatic, and including more safety equipment as standard fit.

Yet while Toyota and Honda believe their new Camry and new Accord can ignite the midsize sedan segment in a bid to wage war against a crossover onslaught, Hyundai’s goals for the refreshed 2018 Sonata are far more modest. Much more modest. Más modesto. Read More >

In Hyundai’s mind, consumers now know the brand builds reliable cars. Quality cars. Attractive cars. “But now we have the knowledge to add sportiness to that image,” says Klaus Köster, Hyundai’s European director for high performance vehicle development.

The Hyundai i30 N, essentially a high-performance version of the Hyundai Elantra GT that Americans will soon be able to purchase in less powerful iterations, is instantly becoming the foundation for a Hyundai brand that wants to be taken more seriously for its athleticism.

Just as the i30 N spent much of its development time at Hyundai’s six-year-old technical center beside Germany’s iconic Nürburgring circuit, now every Hyundai will be assessed at the Nürburgring.

The Santa Fe’s ‘Ring time probably won’t be published. Read More >

Years back, a neighbor of mine worked as an electrician’s apprentice while we both occupied different corners of a sketchy four-plex. Good guy. When an emergency arose, especially if the emergency was a sudden lack of tape, this was your man.

Anyway, with barely enough cash to buy beer on weekends, let alone a half-decent used pickup, the tools of his trade journeyed to the job site in a roomy, economical, and seemingly indestructible four-door liftback. It was, of course, a first-generation Hyundai Elantra GT, only with the contents of a small hardware store filling the area aft of the front seat.

A useful, if tepid, vehicle then, but one far more worthy of the GT moniker now.

The Korean automaker launched the Elantra GT in 2001, and has no intention of dropping the useful compact hatchback from the marketplace anytime soon, even though its U.S. executives required a dose of friendly Canadian persuasion to keep it alive south of the 49th parallel (according to Hyundai Canada brass). The pressure paid off, leaving Americans with yet another option in the “hotter hatch” segment.

No longer is the GT a one-engine affair, nor is it likely to continue as an afterthought in the minds of consumers. For 2018, Hyundai chose to spread the widest possible net with its newly enlarged hatch, hoping to lure would-be buyers away from better-known rivals while offering a sportier alternative to small crossovers. Read More >

Revealed in Canada earlier this year, the fifth-generation 2018 Hyundai Accent will not be offered in the United States in hatchback form.

In formally announcing the discontinuation of the Hyundai Azera in the company’s product lineup release yesterday, Hyundai also provided a level of detail regarding the 2018 Accent. Standard is a five-inch touchscreen; a seven-inch screen with Android Auto/Apple CarPlay is available. In a first for subcompacts, Hyundai’s Smart Trunk Release will have you waving your toes at the Accent’s bumper.

But in surprisingly harsh language from its own maker, Hyundai says the Accent’s “hatchback body style has been dropped.”

Dropped.

Like a client who doesn’t pay. Dropped. Like a walk-on who couldn’t crack a roster full of future NBAers. Dropped. Like an unnecessary subcompact bodystyle in a subcompact market that’s down 19 percent so far this year.

Read More >

In a release yesterday detailing the company’s 2018 lineup, Hyundai confirmed that U.S. market availability of the Hyundai Azera will be discontinued.

But have no fear, dear lover of affordable large sedans. The 2017 Hyundai Azera is not yet thin on the ground.

Roughly 1,000 Azeras are currently sitting on dealer lots across the United States, enough — at the Azera’s recent sales pace — to last until mid-fall.

The Azera doesn’t deserve to meet such a tragic end, but its demise is one we knew about long before Hyundai’s official announcement on July 5, 2017. U.S. sales plunged 82 percent over the last decade. Read More >

Even for a dyed-in-the-wool fanatic of a particular car, said fanatic is likely reasonable enough to see one or two flaws somewhere in their beloved ride of choice.

Conversely, the biggest consumer of Haterade for the very same car is often able to see a couple of good qualities or features in the vehicle they despise. Other times, the losers and haters passionate individuals on either side of the automotive aisle (road?) can come together and agree certain vehicles are just not that great, overall.

Today we ask: Which current vehicle has the fewest redeeming qualities?

Read More >

Since 2009, Hyundai’s North American volume has seen record sales every single year. While the last few annual assessments haven’t resulted in the same volume boom as the immediate post-recession years, the company hasn’t seen any shrinkage — despite below-average incentive spending and a lineup that doesn’t exactly sync with the region’s evolving automotive tastes. Hyundai dealers are probably singing the brand’s praises and getting its logo tattooed on their staff then, right?

Not quite. While Hyundai has achieved nearly a decade of growth in the Wild West, dealers are growing increasingly disappointed with its tactics and are less than enthused about future business prospects — especially as it doesn’t appear Hyundai has any interest in scaling back car volume for the sake of SUV sales.

In fact, while both the Hyundai Elantra and Sonata remain higher-volume models, both have undergone a noticeable delivery decrease since 2012. Meanwhile, sales of utility vehicles like the Santa Fe and Tucson have nearly doubled in the same timeframe. Hyundai put 62,817 Tucson SUVs onto North American roads in 2012, and that figure rose to 113,502 last year. It could have been more, had the company been better at supplying those vehicles.  Read More >

If there’s one thing shared by members of ISIS and the Western world, it’s an appreciation for the utility and versatility of high-value crossovers. Yes, even militant, fundamentalist killers have a myriad of needs requiring the likes of a Hyundai Tucson or Kia Sorento.

As Iraqi forces continue their push into territory previously seized by members of the Islamic State, visual evidence has emerged of the desperate tactics employed by the retreating fighters. Perhaps the most surprising are a plethora of Korean crossovers outfitted for battle. Read More >

Nearly seven years after the Nissan Juke. Five years after the Buick Encore. Three years after the Jeep Renegade. Two and a half years after the Honda HR-V. Finally, the 2018 Hyundai Kona is set to arrive as the fourth and smallest member of Hyundai’s utility vehicle lineup.

With the silhouette of a Mazda CX-3, the quirky light treatment of a Nissan Juke, and the cladding of a Pontiac Vibe, the Hyundai Kona will arrive in North America in early 2018 with optional all-wheel drive and a new platform that will be shared with the unfortunately named Kia Stonic.

The platform, Hyundai says, “is optimized to permit SUV levels of ground clearance.” Don’t expect more than 6.7 inches, yet in the Kona’s segment, the little Hyundai won’t actually be that low. But it is small. At 164 inches from bumper to bumper, the Hyundai Kona stretches only two inches longer than a Hyundai Accent hatchback and is four inches shorter than the Mazda CX-3.

Yet by 2020, Hyundai intends to strengthen its crossover lineup by positioning below the B-segment Kona an even smaller A-segment utility vehicle. Like a sidecar for your Santa Fe. Read More >

The 2018 Hyundai Kona, which American subcompact crossover aficionados will be able to drool over in person in early 2018, will see its first spotlights during a Korean launch event tomorrow. However, much like private celebrity photographs, the Kona has bared all on the internet a day before the big reveal.

Hyundai hasn’t provided much in the way of specifications, though it has teased us with ever-revealing photos of its new global model for some time. For the automaker, a B-segment crossover isn’t timely — it’s overdue. Utility vehicles are the company’s top focus as the market moves away from the vehicles that sent Hyundai sales surging in the post-recession era.

So, what do you think? Read More >

It’s time for performance SUVs to leave the luxury domain and make their way down into the mainstream.

And who better to bring a performance utility vehicle to the masses than the man who previously headed up BMW’s M division, Albert Biermann.

Biermann, after three decades at BMW and more than half a decade in charge at BMW M, joined the Hyundai Motor Group as head of vehicle test and high performance development in 2014. His list of responsibilities at Hyundai and Kia is lengthy. His aspirations for Hyundai’s N brand, according to Drive, are lofty.

But while conventional thought would lead you to believe Hyundai’s N performance sub-brand would focus on cars, Biermann says, “The fun-to-drive element is not limited to the size and segment of the car; you can create fun cars in every segment.”

As a result — and this won’t surprise anyone who remembers that Biermann’s previous position included oversight of M versions of the BMW X5 and BMW X6 — there’s likely a Hyundai Tucson N in the future. Read More >