Each brand under the Hyundai Motors umbrella will see an all-new model powered solely by electricity in the next few years, with the lower-rung brands getting them next year.

That’s according to Lee Ki-sang, senior vice president and head of the automaker’s green cars division. While the company is busily crafting an expensive, dedicated electric vehicle platform, those first small SUVs will ride atop existing architecture, he said. Read More >

If you want to beat Roger Federer or Novak Djokovic or Andy Murray or Rafael Nadal, you have to be better than Roger, Novak, Andy, and Rafa.

It doesn’t matter if it costs less to train you. It won’t matter if you’re better looking. It will never be sufficient to merely stack up better on paper; to be taller and stronger and younger.

You have to be better.

Sorry to have to break it to you this way, but, you’re not.

To upset a paradigm that’s been in place for two decades, the 2017 Hyundai Ioniq Hybrid can’t merely be less expensive than the Toyota Prius. People are willing to pay a premium for a superior known entity. The Hyundai Ioniq can’t merely be more attractive. Indeed, how could the Ioniq not be more attractive than the 2017 Toyota Prius? Moreover, the Hyundai Ioniq Hybrid won’t succeed simply because of superior on-paper achievements; of greater cargo space or hiproom or horsepower.

If the Ioniq Hybrid is to succeed at weaning green car buyers off their beloved Prii, the Hyundai Ioniq must be a better Prius.

It is. Mostly. Read More >

Hyundai Motor Group has received added attention from investors this week over expectations that the family-run business could undergo a major reorganization into a public holding, with the same separate, multifaceted structure as Hyundai Heavy Industries.

News spread that Hyundai Motor could be preparing a restructuring campaign after it issued a disclosure statement last Friday that explained it would be charging Hyundai Steel and Hyundai Glovis Co. 13.9 billion won ($12.4 million) for the use of the Hyundai brand name. This is the first time the company has ever collected from either over the use of its corporate trademark.  Read More >

The Toyota Prius is struggling.

That’s not terribly surprising. Fuel prices are low. Efficient hybrids, plug-in hybrids, and electric cars are available at virtually every new car dealer. The Prius has lost its early adopter buzz.

Oh, and the 2017 Toyota Prius is a grotesque little creature, shaped for the wind; not your eyes.

Toyota sold fewer Prii in America last year than at any point since 2004. In 2017, Toyota expects to sell far fewer than in 2016.

Making matters worse is the 2017 Hyundai Ioniq Hybrid I’m driving this week. The Ioniq is $2,485 cheaper than the Prius. The Ioniq is, at the very least, less unattractive. The Ioniq’s interior is both more attractive and more straightforward. And hear ye this: the Hyundai Ioniq is rated at 55 mpg city and 54 mpg highway; better than the Prius’s 54/50 ratings.

But the Toyota Prius has witnessed the arrival of a direct competitor from a major passenger car player before. Yes, the Toyota Prius saw the Honda Insight and the Toyota Prius killed that Honda dead.

Will the Toyota Prius become a serial killer and murder the Hyundai Ioniq, too? Read More >

Hyundai is issuing a recall for 977,778 Sonatas because some seat belts could detach from the anchor pretensioner.

The recall includes 2011-2014 model year Sonatas and 2011-2015 Sonata Hybrids.

According to NHTSA’s recall report, the pretensioner is attached to the sill before the seat belt linkage is connected to it. “If, during vehicle assembly, the connector does not fully latch when the linkage is pressed onto the connector, the seat belt can detach from the anchor pretensioner.”

Read More >

For reasons unbeknownst to me, Hyundai Motors revealed its next-generation hydrogen fuel cell concept at the Geneva Motor Show this week — showing continued commitment to the technology, despite the lack of infrastructure needed to make it truly viable. Dubbed the FE, or “Future Eco,” the company says the SUV alludes to its next phase of zero emission vehicles.

Sporting similar dimensions, the FE will likely replace the $50,000 Tucson Fuel Cell once it assumes its final form, because it cannot possibly go to market looking like this. Low profile whitewalls and oversized drug dealer rims rarely end up as from-the-factory hardware. However, there are some interesting off-kilter features that might stick around. Read More >

If public backlash against the sixth-generation Sonata, mainly in its home country, caused Hyundai to pour cold water all over the midsize sedan’s edgy design, consider the 2018 Sonata a reaction to its toned-down predecessor.

The refreshed 2018 Sonata unveiled in Seoul, South Korea, today aims to shelter the popular midsize from accusations of “safe” or “boring” styling. While the sedan’s flanks are easily recognized, the previous model’s this-won’t-offend-anyone front fascia has given way to a wholly new design. Read More >

The stresses of everyday commuting and travel can really get to you. All that time wasted while idling in traffic. Stomping your brakes as another driver makes a left on a red light directly in front of you. Or perhaps sitting behind someone in the left lane of the freeway, puttering along at 57 miles per hour. You can finish your journey much more triggered than when you set off.

Hyundai understands the frustration you experience with other drivers, and they’re preparing to offer their own brand of sedative if necessary.

Read More >

At 30,000 feet above Nebraska, a man who could generously be described as severely corpulent had finally reached the level of personal solace required to allow his mass to spill out of seat 27D and into my own. It was another 1,500 miles to New York, and I could already feel the damp warmth of his body begin to encompass my left side as his sweat began seeping through his pants’ cotton-nylon blend and into my dark denim. Hyundai had invited me out for the introductory press event for its new hybrid/EV five-door, the Ioniq, and I desperately wished I was back in California braving unseasonably heavy rains on low rolling resistance tires as some overfed stranger’s lap oozed across my thigh.

I would have given practically anything to be back behind the wheel of one of Hyundai’s demo cars — not because the Ioniq was the pinnacle of automotive excellence, but because, a day earlier, the company claimed the hybrid version could make the entire transcontinental journey for roughly $100. I’d have gladly paid the Benjamin and spent four headache-free days on the road to avoid four of the most emotionally traumatic hours of my life.

While saying that Hyundai’s new green machines are little more than a preferable alternative to being smothered by middle-aged flesh isn’t the highest praise, I can also say that the Ioniq Electric, Hybrid, and Plug-in Hybrid are all superlatively serviceable — surpassing expectations without ever becoming a sensation. This is adequacy at its most acceptable.  Read More >

Does it look familiar?

If you haven’t seen a new product from Hyundai in the past year and a half, your answer is probably a half-hearted “maybe.” However, the 2018 Hyundai Accent borrows enough design cues from the larger Elantra that the answer should be a solid “Oh, definitely.”

Introduced today at the Canadian International Auto Show in Toronto, the fifth-generation Accent promises more of the things that matter: interior room, length, width, acceleration and fuel economy.

It also breaks from the past in another way. Due to its growth spurt, the Accent — once among the most diminutive cars on the road — can now be classified as a compact. Read More >

Once upon a time, Toyota’s Prius was the only real choice for anyone looking to get into a futuristic “hybrid” car. The microscopic Honda Insight, looking like a tear dropped from a poet’s eye, held two seats — and that’s no good for taking your friends to book club.

As technology did what it has been known to do (advance), other automakers picked up the torch, outfitting conventional family sedans with battery packs and Atkinson-cycle engines. The segment soon became more diverse, just in time to see the public’s enthusiasm for hybrids taper off.

Now, from Japan’s neighbor, comes a new Hyundai model — offered as a hybrid or electric, and with a plug-in on the way — that undercuts the world’s most recognizable hybrid in price. Your move, Toyota. Read More >

Hyundai lifted the veil on the next-generation Elantra GT today at the Chicago Auto Show, revealing a compact hatch that dispenses with the “cute little car” template.

For 2018, the Elantra GT grows in all the proportions that matter, putting forward a more mature design that — Hyundai hopes — looks more expensive than its sticker price. It also offers up more power, if you’re willing to dole out a little more. Read More >

The first complete sighting of the new, fifth-generation, 2018 Hyundai Accent will take place next week at the Canadian International Auto Show in Toronto, Canada.

While not exactly Geneva, Tokyo, Shanghai, New York, or Detroit, Toronto is the biggest city in a market where the Accent has historically dominated the subcompact segment.

But it wasn’t easy for Hyundai Canada to land the global reveal. Read More >

Two years have passed since Hyundai dropped the Santa Cruz Crossover Truck Concept at 2015’s North American International Auto Show.

A small, stylish, affordable, diesel-powered trucklet? Give’er the green light, the internet says.

Hyundai has consistently supplied plenty of information in the 24 months since the truck’s debut to stoke Santa Cruz-oriented hype. “There is a very high probability we get the approval of the truck soon,” now-departed Hyundai USA boss Dave Zuchowski said 20 months ago.

Soon? Clearly not.

Acknowledging Hyundai is “working as hard as we can to make it happen,” Hyundai’s vice president of corporate and product planning, Mike O’Brien, told Car And Driver that Hyundai is still not entirely certain the Santa Cruz is bound for production. Read More >

Hyundai Motor Company and its Kia affiliate are starting off the New Year with a promise to float barges full of cash to U.S. shores.

The automaker has announced a plan to funnel $3.1 billion into its American operations over the next five years, handily killing two birds with one stone. Not only would it (potentially) placate President-elect Donald Trump’s thirst for non-Mexican automotive investment, it would also fix a thorny problem facing Hyundai’s vehicle lineup. Read More >