Hyundai Motor Company wants its flagship Genesis brand to ooze luxury, and it just added another top industry talent to its dream team to make sure that happens.

The South Korean automaker now has the expertise of former Bentley exterior designer Sangyup Lee, who just jumped ship from the British luxury automaker, Reuters reports.

Lee will serve as vice-president in charge of Hyundai and Genesis design, joining Bentley alumnus Luc Donckerwolke, Hyundai Motor’s new Prestige Design Division head. Read More >

Hyundai sent its newly redesigned compact away for a lifestyle change, and it returned as the fuel-sipping Elantra Eco.

Sporting a new drivetrain and an EPA-estimated highway fuel economy rating of 40 miles per gallon, the 2017 Elantra Eco retails for $21,485 (after freight). City and combined ratings are 32 and 35 mpg, respectively.

The 2017 Elantra Limited we tested was no gas guzzler, often surpassing its 37 mpg highway rating, but the new Eco clearly has its competitors’ 40-plus mpg ratings in its sights. It’s also possible that Hyundai still has some lingering guilt over the not-yet-forgotten gas mileage scandal of four years ago. Read More >

Hyundai just revealed its Korean-market Avante Sport, but it’s also a preview of what North American customers can expect in their Elantra lineup.

The Avante is what people in Seoul call an Elantra, and the new performance model puts the automaker in a better position to fend off competition from the likes of Honda, Volkswagen and Mazda.

The redesigned 2017 Elantra Limited we tested had improved styling and a better ride, but was lacking in power. The Sport model’s Korean specifications shows 204 horsepower from a turbocharged and direct-injected 1.6-liter four-cylinder, as well as a multi-link rear suspension. Read More >

Sometimes, circumstance hands you a perfect metaphor.

While driving Hyundai’s redesigned and all-around updated 2017 Elantra, a brand-spankin’-new Honda Civic bolted out from a side street, led me for a short while, then put the hammer down before it took off into the distance.

Up ’till that moment, the electric blue Elantra tester (in option-heavy Limited form) had proven itself a comfortable, roomy, good-handling compact by soaking up the worst potholes, frost heaves and patches that early spring could throw at it. But here, all of a sudden, was its main competitor — the award-winning Civic, the car to beat in the compact class — and I could almost feel the worry emerge from the Korean plastic and steel that encased me.

No car exists in a vacuum (thank you, capitalism!), so the Elantra’s mandate can’t simply be to improve on its own past — it must present a compelling argument against the Civic. Is it up to the task?

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“It’s a headache,” said the Hyundai vice president in charge of eco-friendly vehicles of his company’s efforts to chase Toyota and others in building green vehicles, Automotive News has reported.

Speaking at a South Korean electric car expo, Lee Ki-Sang, senior VP of Hyundai’s Eco Technology Center, went on to state that 26 hybrid, plug-in, full-electric, and fuel cell models will arrive by 2020, but added that Hyundai and Kia’s relatively small home market of Korea will make these moves risky and “difficult.”

One would think that the executive charged with building and selling an innovative line of vehicles would discuss the development of said vehicles with more than a simple yawn.

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The Insurance Institute for Highway Safety has started rating headlights, and just released a report that takes a dim view on the performance of most midsize cars.

Only one vehicle out of 31 testers earned a rating of “good” from the road safety nonprofit, with the bulk of midsize vehicles earning a rating of “marginal” or “poor.”

The results are even less dazzling when you take into account optional lighting packages, which pushed the number tested to 82. Even then, it was only the LED-equipped advanced technology package on the Toyota Prius V that earned the IIHS’s acclaim. Read More >

A year and a half ago, I drove the new-for-2015 Hyundai Sonata in the “Limited” trim. I thought it was a solid, if not particularly exciting, choice in the increasingly unimportant family-sedan market. During that same press trip, Hyundai gave me a chance to drive the “Sport” and “Eco” trims of the Sonata, but there was no base-model inventory on hand. That wasn’t by accident, and it’s also not unusual. Offering up a no-options car to journosaurs who are continually spoiled by first-class flights and metallic-looking chocolates in the form of the “Ruf” logo is a great way to wind up as the target of a Burgess wobble.

Imagine my joy, then, when I stepped off my (coach-class) flight in Portland last month and found a Sonata SE waiting for me. My itinerary, which was centered around The 1 Show but which would also include a 140-mile freeway jaunt to Salem, OR and back, promised to be just the ticket for a truly independent evaluation, TTAC-rental style. After all, some cars are pretty decent in all of their various and varied variants, while others can’t cut the mustard without the big motor and upscale options. Where does the Sonata SE fall on this spectrum?

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Like those who only read certain magazines for the articles, the Super Bowl brings millions of people together in front of TV screens to, ostensibly, watch a football game. Many will watch the event strictly for the commercials, which have become a cultural phenomenon in their own right. Others will watch for the halftime show, hoping for glimpses of nipples and/or sharks.

Car manufacturers have taken advantage of the massive number of eyeballs focused on the screen, and target them with high-priced, cinematic advertising loaded with celebrities and inspirational messages.

Check them all out … after the jump!

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I can’t think of any vehicle manufacturer whose products improved as much and as quickly as Hyundai’s did between the ghastly first-gen Excel and the very nice Hyundais of, say, the current century.

The only new US-market car that was cheaper than the first Excel was the Yugo GV (which was, arguably, the better car), and in all my years of junkyard crawling I have never seen any vehicle that got discarded in larger quantities before reaching ten years of age (in fact, lots of Excels appeared at U-Wrench-It before their fifth birthdays).

This means that 1985-89 Excels are exceedingly rare in junkyards today, so I always photograph them when I find them. So far in this series, we have seen this ’86, this ’87, this ’88, and now today’s depressingly un-loaded ’87, which is as far advanced from today’s nice Hyundais as is a cargo-cult wicker plane from a Boeing 787. Read More >

Did you ever have to find a way to survive and you knew your choices were bad, but you had to survive?

Irving Rosenfeld, “American Hustle“

The rental car lottery is a funny thing. Some days you win; other days you end up having your olfactory receptors assaulted by an invisible army of plastic-forming chemical fumes.

Faced with choosing between a Dodge Dart, Chrysler 200, Toyota Corolla and Hyundai Veloster this past Monday, I called our fearless leader: “Which one of these things do we need a review of?”

After Mark did a quick perusal of the site’s history, we agreed that, since our last Veloster review was over four years old, I would grab the keys to the visually, erm, interesting Hyundai.

It’s a decision I’ve been regretting ever since.

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When the American-spec 2017 Genesis G90 finally made its bow at the North American International Auto Show on Monday, most of us already knew what to expect. The South Korean version of the first Genesis model — dubbed EQ900 — has already been out there for more than a month. Still, we were eager to see how the new fledgling luxury automaker would grow from the top of luxury market to the bottom.

On Monday, we found out.

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This Saturday is the calm before the storm.

While the Los Angeles Auto Show is the opening act of the North American auto show season, Detroit is the main event. Here’s what to expect at the 2016 North American International Auto Show, which begins this Monday.

That, Herr Müller is planning on visiting Detroit and U.S. regulators, and the Infiniti QX30 name change was forced by dealers … after the break!

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Is there a Santa Fe, Alabama? If not, there will be soon.

That, Volkswagen’s Tiguan + electron, who’s gonna buy all these electric cars, and you don’t really need a gas delivery service, people … after the break!

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Hyundai on Monday revealed its 2017 Hyundai IONIQ ahead of its official reveal at Geneva in March and my goodness it’s already yelling at me.

The hatchback has been in the works for some time by now, which we already knew. Hyundai cleared up some of the technical details that we were waiting on — but not its fuel economy, apparently.

Sheesh.

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“What do I gotta do to get you to drive out of here in a brand-new 2016 Chevrolet Malibu today?”

That, Ford and Google are moving to the country, Hyundai halts in China and Volvo’s wagon spied in some guy’s garage … after the break! Read More >