Hyundai updated its web-only “save the asterisks” video for the New York Auto Show, as it continues to highlight fuel economy as a key brand value. And the brand didn’t miss the opportunity to talk about future fuel-efficient products either, as InsideLine reports that Hyundai is promising two more vehicles rated at 40 MPG highway or above in the “next couple of years.” One is the Prius competitor, which was previewed with the Blue Will concept, and which appears to now be a dedicated hybrid-only model, after having been initially tipped as a plug-in hybrid. The other? Hyundai won’t say, but an exec does tell the Edmunds blog that

The strategy of further developing the internal-combustion engine, with significant increases in fuel economy, is where we see the market going

So, something non-hybrid… perhaps the i10 A-segment hatch that Hyundai USA recently let us drive? The Europe-only i40 wagon? What about the Euro-market ix20 subcompact MPV? Or are we waiting for something brand new?

Hyundai has received a lot of attention recently for improvements in its product lineup, but as TTAC has proved, it’s actually the brand’s non-product innovations  that can be most closely tied to its recent success. Hyundai’s biggest sales growth in the US market has come on the heels of its 100k mile warranty and its Assurance buy-back program, rather than the introduction of any new car. And so, although Hyundai has revealed its new Accent (which we already showed you), the big Hyundai news coming out of New York is the brand’s latest Assurance feat: a trade-in value guarantee. The program rolls out in May, and Hyundai USA CEO John Krafcik tells the DetN that

Depreciation is a big unknown. It’s like giving one of the big benefits of leasing, but you’re still owning the car. We’re already one of the highest brands in loyalty, and we think this will help.

It certainly can’t hurt.

Automotive News Europe [sub] reports that, having lost “Mr Opel” to Volkswagen, GM’s European division is losing another veteran to the competition. The company announced:

We regret that Frank Weber has quit. We thank him for what he has done and wish him the best for the future

Now that the economy is recovering and Hyundai has a new generation of more upscale offerings on its dealers’ lots, the automaker’s job-loss-protection program is going away, reports Automotive News [sub]. The one-year protection will be available on Hyundais purchased through the end of this month, but as sales boss Dave Zuchowski puts it

We actually see the elimination of the job-loss program as a sign of a recovering economy and we had never anticipated that this would be an enduring program. We welcome the day when it’s really no longer as relevant in the showroom or as required in the marketplace.

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Hyundai and Kia are on a tear in the European market, having recently passed Toyota to become the best-selling Asian automaker in the EU (at 605,386 units, some 50k away from Daimler’s 2010 sales). And with its first Europe-centric product coming online, aimed at the heart of Europe’s 896k unit midsize segment, it hopes to keep the growth coming. In service of that goal, Hyundai is moving European production of its iX35 (Tucson) CUV from Kia’s plant in Zilina, Slovakia, to its own factory in Nosovice, Czech Republic, and adding an extra shift according to the WSJ. And unlike many of its European competitors, Hyundai is keeping its Euro-zone production capacity on the slim side, importing the forthcoming i40 from South Korea and the i10 from India, helping to keep the Korean automaker out of the overcapacity trap that plagues its competitors. Though Hyundai has good prospects for growth in Europe, production capacity expansions are being targeted at the developing markets that show more promise for growth.

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Sales of Hyundai’s Sonata Hybrid may have begun already, but deliveries are delayed as new regulations were ordered just as Hyundai’s first hybrid was going to market. In January, President Obama followed up on a months-long effort by the National Federation of the Blind to require full-time audible warnings for electric-drive vehicles, and signed legislation directing the DOT to

study and report to Congress on the minimum level of sound that is necessary to be emitted from a motor vehicle, or some other method, to alert blind and other pedestrians of the presence of operating motor vehicles while traveling.

According to GreenCarReports.com, the possibility of these changes required a last-minute modifications to the Sonata Hybrid, in order to remove the option of disabling the Hybrid’s “virtual engine noise” in case that feature fell foul of the new regulations. The Sonata Hybrid had been developed to have the sound-disabling function, so the last-minute modification

required changes to the wiring harness, the user-interface software, and even the Owner’s Manual, which had already been finalized.

All this for an audible warning that research shows is less than effective and contributes more to noise pollution than an internal combustion engine. Oh well.

In his review of the Ford Fiesta, Jack Baruth identified a personality type that anyone who spends time on car websites will recognize: “Mr Euro.”

Mr. Euro is the guy who, for some reason, wants the cars he cannot have in the United States. He’s the guy who says he would drive a 520i “in a heartbeat” given the chance, the dude who thinks we’re missing out because the Renault Twingo stays on the froggy side of the pond, the fellow who desperately wants a Vauxhall Zafira for child-lugging purposes.

Indeed, some of us might even recognize a little “Mr Euro” in ourselves. Especially when we consider the Hyundai i40, a Passat and Mondeo-benchmarked, Euro-only, wagon-first, expression of Hyundai’s “modern premium” aspirations. Hundai’s reps claim [via Autocar] the i40 will offer “all the credentials of an Audi but an affordable price,” and say that a four-door sedan version (coming in 2012) “would match the VW Passat CC for style.” Too bad America’s Mr Euros make up such a tiny segment (and spend all their money on used cars and maintenance) that Hyundai is likely to never bring it to the US.

What do Dodge and Hyundai have in common, besides a Mexican Accent? They’ve both just unveiled large, V8-powered, rear-drive sedans at the Chicago Auto Show. I realize the whole “who would have thought Hyundai would be here by now” storyline may be getting a bit played out by now, but seriously, who imagined that Hyundai would be slinging a 429 HP rear-driver boasting a V8 with specific output  of 85.8 HP/liter? Not this blogger. Of course, because the 2012 Dodge Charger SRT8 offers an extra 1.4 liters of displacement more than Hyundai’s new “Tau” 5.0, it makes a hefty 465 HP and 465 lb-ft of torque to the Hyundai’s 429 HP and 376 lb-ft… but then the big Hyundai beats even the 370 HP Charger R/T on fuel economy, getting 17/26 MPG. Oh, and the two cars couldn’t look more different either. The question: which will America prefer?

Hyundai’s sales were up 22 percent last month, driven by huge growth for Sonata (13,261 units) and Elantra (9,659 units). But, rather than spend the whole press release [PDF here] trumpeting sales data alone, Hyundai upped the transparency bar on its competitors by announcing it would

begin reporting monthly sales-weighted Corporate Average Fuel Economy (CAFE) results to provide journalists, policy-makers and consumers with additional data to promote more meaningful dialogue on the feasibility of future fuel efficiency targets for the industry…

For January 2011, Hyundai’s sales-weighted CAFE level was 34.7 miles per gallon, with a model year mix for the month of 86 percent 2011 and 14 percent 2010 model year vehicles. This is a significant increase from Hyundai’s most recent official CAFE level for the 2009 model year of 31.7 mpg.

By publishing both its fleet mix (12%) and CAFE average, Hyundai is proving that marketing is a million times easier when the facts fit the message. At 34.7 CAFE, Hyundai is a single MPG away from complying with the 35.5 MPG 2016 proposed CAFE standard, and just a whisker away from meeting its corporate commitment to meet 35 MPG fleet by 2015. Which is all fine and dandy, but as a blog that’s forever digging for obscure information about the car industry, we’re even more excited about Hyundai’s decision to take the lead on transparency. TTAC encourages all automakers to release both sales-weighted CAFE numbers and full fleet-mix numbers (and any other relevant data) with their monthly sales reports. The truth, as we say around here, must out! [Hyundai and Kia sales breakouts after the jump]

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More little steps on the hydrogen fuel cell front, part of the walk-up to the big 2015 launch: Hyundai signed a memorandum of understanding with Norway, Sweden, Denmark and Iceland to supply hydrogen fuel cell electric vehicles to public organizations in a pilot program, The Nikkei [sub] reports. Read More >

According to data published today by Ford, the company sold 5,313,000 units worldwide “to wholesale” (i.e. out of the door.), up 447,000 units or 9.19 percent. With Volvo eliminated, the growth was 771,000 units. Record sales in the U.S.A. and Asia were partially offset by lower sales in Europe. Ford is not strong enough in China to profit like its competitors that are strong in China. One of these competitors is Hyundai. Read More >

After Hyundai delivered a record profit of $4.7 billion yesterday, smaller sibling Kia announced its results today. The Kia’s 2010 net profits rose 55 percent to approximately $2 billion. Some analysts expected more, but the fourth quarter had only a rise of 4.6 percent.

Kia adds another 2,131,531 units to the combined Hyundai/Kia grand total, which now (according to our unofficial TTAC calculations) stands at 5,744,018 units. Where does that leave Ford? Read More >

Hyundai Motor Co. today released impressive results. Net 2010 profit increased 77.8 percent to 5.3 trillion won  ($4.7 billion) on global sales of 3,612,487 units. That’s a 16.3 percent sales gain from a year earlier. Whoa, says the attentive observer of sales data, didn’t they make some 4.6 million last year? Where is the increase? The 4.6 million were Hyundai and Kia together.

Many journos will trip over that today. Read More >

Remember how the government bailout team forgot to make sure its “Irrevocable Ecological Commitment” from Fiat was measured in “adjusted” Miles Per Gallon, using the EPA test cycle that provides your window sticker number? Well, the same “unadjusted” MPG number Sergio Marchionne used to his advantage is used to calculate the CAFE ratings that have the industry in such an tizzy. Well, the official lobbying parts of the industry, anyway [see also, here]. Hyundai has been saying for some time that it is targeting a 50 MPG fleet average by 2025, although CEO John Krafcik said as recently as August that he didn’t know how the automaker would reach that goal.  Now, however, it looks like he’s found a way to bring 50 MPG within reach: use CAFE’s “unadjusted” standard. Just like Sergio. Follow along as Hyundai shows that 50 MPG isn’t as far off as many seem to believe.

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