The timeline of Hyundai’s long-anticipated pickup calls to mind Lt. Frank Drebin’s description of lovemaking: “It’s a painstaking and arduous task that seems to go on and on forever, and just when you think things are going your way, nothing happens.”

While a production version of Hyundai’s 2015 Santa Cruz concept once seemed like a sure thing, the would-be model still doesn’t have the backing of Hyundai brass, meaning it won’t trundle down an assembly line for at least two years. If it does receive the green light, however, Hyundai’s sticking with its plan to create its own niche in an increasingly crowded small pickup market. Read More >

After barely a year in the biggest office at Hyundai Motor America, CEO Kyung Soo Lee has returned to South Korea, leaving the automaker’s American arm looking for a new boss. Lee served as an interim leader after Hyundai sacked former CEO Dave Zuchowski in December 2016, taking on the top spot last September.

The CEO search comes as Hyundai attempts to reverse falling sales in the United States with a product offensive. There’s also a engine fire problem the feds want Hyundai to answer to. Read More >

Until recently, anyone wanting a purely electric vehicle capable of driving beyond the confines of a daily commute was stuck shelling out the big bucks. Then Chevrolet introduced the Bolt in 2016, proving that 200+ miles of range wasn’t out of the question. With most EV competitors achieving just over half that, it seemed like it might be awhile before we saw another mainstream nameplate surpass that achievement.

Keen to one-up the Americans (even though the Bolt was technically developed by GM Korea), Hyundai has come forward with the 2019 Kona Electric. This subcompact crossover replaces its standard four-cylinder and fuel tank for an electric motor and 64-kWh battery pack. The end result is a familiar platform with an unfamiliar powertrain that’s capable of 258 all-electric miles, according to the manufacturer. It also happens to be quite enjoyable to drive. The Kona even hums like an an angel at low speeds, something I found wildly entertaining as I wheeled it around Los Angeles.

If I had to be run over by a car, I would love for that noise to be the last thing I heard before the world went dark.  Read More >

Someone once uttered several unkind words about the name “Veloster,” claiming it to be one of the most convoluted and forced names to grace a car since the Mitsubishi Mini Active Urban Sandal.

I’m not sure I agree. After all, at least it is an actual name and not something plucked from an upset bowl of Alphagetti. The 2nd-generation Veloster bowed for the 2019 model year and, given Hyundai’s M.O. of high content and low price, we figured it’d be wise to inspect one for this week’s Ace of Base trial.

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For some, dirt cheap wheels are all that’s required. Nothin’ fancy; nothin’ extra. Four tires and a steering wheel are the main requirements of these shoppers. Oh, and a warranty for worry-free driving. Anything further is just gravy. This outlook accurately describes about half of the Quebec market, by the way. Especially the gravy. Poutine is delicious.

Enter the Hyundai Accent. This entry-level Korean sedan has been finding its way into the hands of new drivers and frugal shoppers for 25 years now. As it turns out, even the base model of one of the cheapest new cars in America is laden with standard equipment.

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“Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”

Former British PM Winston Churchill used this somewhat confusing quote to describe the status of the war following the defeat of Axis forces in North Africa, and it popped into my head while scanning Hyundai’s U.S. sales data for the month of August.

The sales slump experienced by a once-skyrocketing Hyundai is well covered. Last year was a grim one for the brand, as a combination of falling passenger car sales and not enough crossovers saw the automaker’s U.S. fortunes tumble. Since then, Hyundai’s been on a new or refreshed model tear, and it’s not over yet. Has the automaker’s recovery seen the end of the beginning? Read More >

Hyundai’s Elantra GT is an oft-overlooked compact hatch, muscled aside by Honda’s compact king Civic, the handling (and snob) appeal of Volkswagen’s Golf and GTI, and further threatened by the impending release of a Toyota Corolla hatch that doesn’t suck.

Still, it remains a compelling vehicle with a pleasing design and an available Sport variant. All well and good, but the shrinking compact car segment means competition grows fiercer by the year. Having just refreshed Elantra sedan for 2019, Hyundai wants more eyes on the Elantra GT. It has a plan. Read More >

Calling something “unremarkable” is usually a bad thing. No one likes being called unmemorable or bland. But when it comes to crossovers, which are primarily meant to haul lots of people and stuff, it’s a term that can easily be used in a complimentary manner. After all, few people are looking for crossovers that drive like tall sports cars, and no one wants something so bad that it’s remarkable.

Not to mention that only a few crossover buyers want or need significant off-road capability – and only a few crossovers really offer that, anyway (which hasn’t stopped brands, including Hyundai, from touting their crossovers’ “off road” ability. More on that later).

If you’re selling a crossover in 2018, all you really need to do is come up with something comfortable that isn’t terribly boring to drive. Something that has all the right safety and convenient features, has a price in line with the competition, and won’t require a stop at every gas pump.

Hyundai has most of that covered here.

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Currently the seventh best-selling sedan in the United States, the Hyundai Elantra is an fairly important model for the Korean brand. Sound engineering and some inoffensive bodywork has also made it a serious contender in a rather vicious little segment. Still in its sixth generation, the Elantra has undergone a mid-cycle update to maintain its edge within the group.

We’d like to give Hyundai credit for having the balls required to conduct a meaningful refresh. The 2019 Elantra almost looks like an entirely new model, rather than something slapped together to entice shoppers. Serious thought was put into this and, while we’re not ready to commit to it hosting superior styling to the comparably reserved 2018 model year, it’s definitely an acute car. Read More >

Hyundai has spend the majority of its life as a value company. While there’s nothing wrong with that, it’s not a role that comes with a lot of prestige or upmarket appeal. It’s ready to grow up. However, for an automaker, part of growing up includes a performance line. Because you can’t be a serious carmaker if you don’t have an iconic brooch for specially designed vehicles — and the emblem that sporting Hyundais will wear is the mighty N.

Last year, Hyundai revealed the i30 N for the European market. This caused an uproar in North America because it appeared as if the company was producing something created for the sole purpose of besting the industry standard for hot hatchbacks — Volkswagen’s GTI. Fortunately, the South Korean brand decided to throw us a juicy bone by unveiling the Veloster N a short time later.

The model takes the i30 N’s 271-horsepower 2.0-liter engine and places it inside of a slightly different (more aggressive) body. Hyundai is confident it will be a success and, based on how things are playing out in Europe, it has every right to feel that way.  Read More >

In 2011, Hyundai was flying high. No longer the butt of reliability jokes, and buoyed by the ten-year 100k mile warranty, Hyundais no longer needed to be sold as the “value” choice. Thus, the stunning 2011 Sonata, which flaunted eye-catching styling to generate plenty of showroom traffic.

Fast-forward seven years, and every midsize sedan has bold styling features. Big grilles and swoopy C-pillars are the name of the game as automakers try and eke out bigger slices of the ever-shrinking midsize sedan pie. Hyundai has, surprisingly, been conservative when restyling their entry. The 2018 Hyundai Sonata SEL may not be a big hit like its predecessor, but it’s no mere B-side.

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Hyundai’s Veloster has gone from an oddball offering drivers a reasonably good time on a budget to something that can compete with the Volkswagen GTI and Civic Si. It’s no longer the hot hatch you settled on to save money; it’s a legitimate alternative.

Outfitted properly, the updated Hyundai can hold its own in the hot hatch segment. However, it does not appear to shame any of the veteran entrants. The GTI remains the total package while other models offer their own unique advantages. But the Veloster, specifically the R-Spec with the 1.6-liter turbo, remains in the mix with a leaner price tag.

This changes when the Hyundai’s N sub-brand arrives in the U.S. market.  Read More >

Exclusivity is not a word often associated with Hyundai, and with good reason. Like Nissan (but even more so), Hyundai’s reputation is built on a foundation of mass-produced vehicles with inherent value. And, even in the world of green cars, it seems that game plan can’t change.

So, it’s no surprise to see Hyundai take a hatchet to the price of its 2018 Sonata Plug-in Hybrid. In dropping the model’s entry price by $1,350 and adding one mile of electric driving range, Hyundai hopes it’s enough to attract the attention of would-be buyers. It needs to. In June, the model sat at 21st place on the public’s PHEV shopping list. Read More >

Yesterday was Amazon’s self-proclaimed shopping holiday — “Prime Day” or, as we like to call it, “the Lonesome Christmas.” But you already knew that, because our corporate overlords mandated a reminder necessary to help procure the revenue that yields us the modestly priced vehicles and canned soups we’ve become accustomed to.

Unfortunately, if you were surfing the website in the hopes if finding a good deal on an automobile, you were out of luck. Amazon didn’t have cars as of yesterday, but it’s making swift progress on that. The digital retailer launched a research site in 2016 that allowed customers to gather information while amassing auto parts, accessories, and tools — which can be purchased and delivered to your home.

The site is now taking things a step further, adding real cars. As of July 18th, its partnership with Hyundai extends beyond just Alexa integration via the automaker’s Blue Link technology. Amazon Vehicles promotes actual, physical cars, allowing you to browse and customize them much like you would a pair of pants, via a virtual showroom.  Read More >

Today’s Buy/Drive/Burn trio of unfortunate crossovers was concocted by commenter JohnTaurus. From a time early in the development of the midsize three-row crossover, none of today’s competitors really worked from a sales perspective.

Three unfortunate entries from three different marques. Which one goes home with you?

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