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Originally produced by Willys-Overland Motors as a light four-wheel-drive car for the US Army and allies during the World War II, the iconic brand is now owned by Chrysler. While more refined than in the past, Jeeps continue the traditional design and off-road capabilities of their predecessors. |
By
Steph Willems on March 10, 2016

In anticipation of the 50th Easter Jeep Safari in Moab, Utah, Jeep turned its best and brightest designers loose and created seven concept vehicles you’ll probably never drive.
But you can gaze, and you can dream.
These rolling showcases for Jeep and Mopar performance parts crop up annually in advance of the off-road love-in (March 19 – 27), but this year Jeep delved deep into the history file to celebrate its 75th birthday.
We’ll highlight the standouts after the break. Read More >
By
Seth Parks on March 8, 2016

Two months ago at the North American International Auto Show in Detroit, Jeep CEO Mike Manley confirmed that the next generation Wrangler will spawn a pickup. No other official announcements related to the exciting new product have been released. But as TTAC reported in October (The Untapped Potential of Wrangler), the move was entirely predictable. And it was made all the more inevitable when the company recently announced its intention to stop developing small cars.
The revelation of a forthcoming Wrangler pickup could have justified a front page New York Times headline. That is how important the new pickup is for the $10 billion company. Investors may not have valued the announcement, as Fiat Chrysler Automotive’s stock price continued its steep decline from $9.20 on December 31st to $5.88 in early February, but Wall Street analysts are not known for their long-term perspective. Regardless, Jeep is a well known bright spot under the sagging FCA umbrella and investing in its record-setting Wrangler nameplate is an action the company needs to take.
How will Jeep execute the Wrangler pickup and what will its real impact be?
Read More >
By
Steph Willems on March 2, 2016

Is there a chance that a leadership change at Fiat Chrysler Automobiles reported by Automotive News could lead to an often-speculated new pickup truck?
Jeep’s longtime director Jim Morrison is leaving that post to head the Ram pickup and commercial vehicle division, replacing Bob Hegbloom, who is leaving for the global shores of Ram International.
Ram and Jeep are by far FCA’s biggest moneymakers these days, and under Morrison’s watch the Jeep brand took on new prominence by expanding its range of models, even if it meant adopting architecture sourced from (sacrilege!) Fiat.
The news of Morrison’s switch to Ram raises the question, “Is this the person who will take the Ram brand in a smaller direction?”
Read More >
By
Chris Tonn on February 8, 2016

Some automakers decided that they would surprise viewers with their Super Bowl advertisements, rather than release them early and make my job easier.
Some other advertisers decreed that #SB50 would be the night of bowel issues, or of projectile obstetrics.
Let’s discuss the car ads I didn’t cover on Saturday … I’m sure there are other blogs for that other stuff. Eww.
Read More >
By
Aaron Cole on January 27, 2016

Fiat Chrysler Automobiles CEO Sergio Marchionne on Wednesday said the automaker would rely more heavily on profitable Jeeps and Rams in North America and Europe to help its business remain profitable in other sagging areas and regions.
“We are not of the view that this industry is facing an impending demise,” Marchionne said before announcing FCA’s adjusted earnings of $1.78 billion in the fourth quarter.
Marchionne and CFO Richard Palmer said Jeep’s success in North America and Europe led the company last year and would be the “bedrock” for the automaker’s future. The automaker laid out specific plans to bring forward a Jeep pickup and Wagoneer, and let wither less-profitable models such as the Chrysler 200 and Dodge Dart. Read More >
By
Aaron Cole on January 26, 2016
On Wednesday, Fiat Chrysler Automobiles CEO Sergio Marchionne will update investors on his long-term plans and fourth-quarter profits — namely, how many Jeeps it sold — during his scheduled earnings conference call.
It’s widely expected that Sergio will address the near-certainty that Jeep will build a pickup based on the Wrangler, as well as the future for the Jeep Compass that’ll likely survive from the Patriot/Compass twin billing, and Jeep’s potential to keep afloat fledgling FCA brands such as Maserati and Alfa Romeo.
Analysts say FCA’s ambitious target of $5 billion profit by 2018 would be almost unattainable at this point.
“‘Ambitious’ is not really an adequate word to describe it, ‘fantasyland’ might be more appropriate,” Bernstein’s Max Warburton told Automotive News.
Read More >
By
Mark Stevenson on January 26, 2016

Flint, Michigan’s water system is in dire straits thanks to a bad decision made by emergency managers. Now lead that’s seeping into drinking water is poisoning thousands of children in the city.
That, Dubuc Motors really wants you to think they are related to Tesla, Jeep might be going commando, Porsche will continue to beat others over the head with a stick, and reviews for the Cadillac CT6 have hit the interwebs … after the break!
Read More >
By
Aaron Cole on January 20, 2016

FCA has to clean up its act in a hurry, or pay a lot more to sell cars in the future.
That, Europe wants Volkswagen to treat its owners the same as American owners, General Motors’ lawyers get down and dirty and Porsche’s plug-in 911 … after the break!
Read More >
By
Aaron Cole on January 18, 2016
Investors say Volkswagen should have told the world they were cheating earlier because then they could have bought more Apple stock.
That, Mercedes-Benz prices new E-Class in Europe, BMW’s bigger i3 battery and Jeep soars in Europe … after the break!
Read More >
By
Aaron Cole on January 16, 2016
The man in the middle of GM’s faulty ignition switch has finally spoken, and the word “mistake” came up at least twice.
That, does anyone have the number for Google, GM and Honda may join forces, and take a cab … after the break!
Read More >
By
Aaron Cole on January 15, 2016
Fiat Chrysler Automobiles on Thursday released a statement strongly denying claims made by a Illinois dealer that the automaker was strong-arming its dealers into reporting bogus sales and illegally paying complicit dealers to continue its long-running sales growth.
This lawsuit is nothing more than the product of two disgruntled dealers who have failed to perform their obligations under the dealer agreements they signed with FCA US. They have consistently failed to perform since at least 2012, and have also used the threats of litigation over the last several months in a wrongful attempt to compel FCA US to reserve special treatment for them, including the allocation of additional open points in the US FCA network.
So, you’re saying it’s going to get ugly?
Read More >
By
Aaron Cole on January 14, 2016

An Illinois dealer said in a lawsuit filed Tuesday that Fiat Chrysler Automobiles, through its regional sales offices, was intimidating and bribing dealers to report bogus sales at the end of the month to reach inflated sales targets. Automotive News reported first on the lawsuit.
The lawsuit filed by dealers of the Napleton Automotive Group accuses FCA of conspiring to inflate sales numbers through payments of tens of thousands of dollars to the dealer in co-op advertising accounts to disguise the practice. The lawsuit says FCA uses bogus third-party data from J.D. Power and Urban Science to falsely “verify” the sales figures and report publicly that the automaker has continued monthly sales growth since it emerged from bankruptcy in 2009.
The news of the lawsuit and its allegations sunk shares of Fiat so far that trading on its stock was halted in Europe, according to the Wall Street Journal. Read More >
By
Chris Tonn on January 12, 2016

The Detroit News ran a story today claiming that Michael Manley, head of the Jeep brand, confirmed a Jeep pickup will be produced. However, careful reading of the quote given by the brand’s top executive reveals nothing but a hedge.
Read More >
By
Aaron Cole on January 6, 2016

If you didn’t know it was Jeep’s 75th anniversary this year, it’s your fault for not paying attention. Pretty much all of the automaker’s SUVs are rolling billboards for its “Since 1941” branding, and now Jeep is officially doing something to celebrate.
Jeep launched its 75th Anniversary lineup Wednesday, which includes special editions for all its models. All of the Jeeps are candied in some sort of “macho” green — Jungle Green, Sarge Green or Recon Green — with bronze wheels, some sort of opening roof, and available cloth.
Oh, and there are a bucket-full of badges everywhere so you can feel special edition too.
Read More >
By
Aaron Cole on January 4, 2016
Fiat Chrysler Automobiles chief Sergio Marchionne told Bloomberg on Monday that his company likely wouldn’t merge with another automaker before his tenure is up in 2018.
The chief executive publicly courted General Motors in 2015 to merge two of the Big Three. GM CEO Mary Barra publicly refuted that partnership, and Marchionne seems to have gotten the hint.
“I met Mary Barra less than a month ago in Washington,” Marchionne told Bloomberg. “I don’t think I will have another coffee with her. It won’t happen again in the future.”
Read More >
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