The 2015 Easter Jeep Safari “Chief” is an homage to the full-size Cherokees of the 1970s.

Jeep has this whole concept car thing figured out.

Whereas most manufacturers use concept cars as a glimpse into the near future (or not, See “NSX, Acura”), Jeep makes weird-ass, proof of bad-ass concepts like this Chief, a 2012 “Call of Duty: Modern Warfare 3” Wrangler turned surf-weirdo-baby blue-SUV that goes to show how much lead Jeep designer Mark Allen has nothing to do all day.

(Allen once told me his job with the Wrangler is done every year when nothing changes and that’s how it should be.)

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Jeeping in Moab isn’t only a neologism — it’s also a tradition. Like most traditions (anniversaries, birthdays, etc.) it’s hard to pin when the rites began, why they started, or – most importantly – why they continue. For people who live in and around Moab, Jeeping is a mostly tolerable exercise that pours money into the small, southern Utah town that welcomes more its hikers, bikers and frequent hitchhikers to its two spectacular national parks than any rolling convoy of rock-crawling muscle.

I’m guessing very few people in the town can remember why the first person took a motorized vehicle up a beautiful geological formation and into the sand behind it.

Jeeping is also mildly entertaining for locals, up until the moment someone rolls up the hill in a car that looks like it has very little business being there. Then it becomes wonderfully fascinating for everyone.

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“Extras with cars! This way!”

A 20-something assistant to someone else’s assistant guides us to where the next shoot will take place.

“You! You! And You! We need you for wardrobe!”

Me? This can’t be good.

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Sergio Marchionne sent Mary Barra a detailed email in the middle of March in an effort to start merger talks. Barra, CEO of General Motors, was uninterested in the offer and rebuffed Marchionne, CEO of Fiat Chrysler Automobiles.

It was the first time the two executives had ever spoken, but it wouldn’t be the last Barra would hear of Marchionne’s merger desires.

That’s the story being told by the New York Times today, detailing the lengths to which Marchionne is going to trigger consolidation within the automotive industry.

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UPDATE: Previous incident at Jefferson North included at bottom.

UPDATE 2: Added name of worker and clarified details.

A worker was crushed and ultimately succumbed to his injuries this morning at Chrysler’s Jeep Grand Cherokee and Dodge Durango plant.

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In the darkest depths of the Cerberus era, nobody at Chrysler could have predicted how popular the all-new “JK” Jeep Wrangler would be. Perhaps the biggest surprise is the incredible cross-section of people buying the Wrangler. Everyone from suburban parents, white-collar upper management types and my own mother. This, by the way, is a vehicle that still utilizes a full frame and live axles!

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We’ve said the next Jeep Wrangler would have diesel power, as well as an eight-speed auto. Now, both will be paired with each other.

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The current Grand Cherokee has been a huge success for the Jeep brand. The handsome vehicle is available with four engines, five drivelines, and in many trims, best of which can give the Range Rover a run for its money. The Altitude, introduced for 2014, is an interesting model, where Jeep takes many desirable features, wraps them in a monotone exterior with sporty black wheels, and prices the package well.

In the past I have reviewed Grand Cherokees with V8 and diesel engines. The Overland V8 felt like a hot-rod with tons of instant power but the fuel economy was predictably poor. The EcoDiesel is a smooth operator with a ton of torque and great gas mileage, but it comes at a high price. Could this nicely optioned V6 model be the happy medium?

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The next-gen Jeep Wrangler may have aluminum panels and hybrid power, but one more thing is now certain: the iconic vehicle will retain its solid axles.

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Remember when we told you about GMC’s Duncan Aldred wanting a “professional-grade” Jeep Wrangler? General Motors thinks it’s a good idea, too.

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When the Jeep Renegade made its official debut at the 2014 Geneva Auto Show, I initially described it as “… a Panda 4×4 dressed up in Carhartt jeans and Red Wing boots.”

With a Fiat platform, powertrain and assembly plant, the Renegade isn’t the first CUV to come from the Fiat Chrysler braintrust – but represents the most ambitious attempt to create a global crossover suitable for all markets. And it’s also FCA’s best effort yet.

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Are you ready for a hybrid Jeep Wrangler? The 2017 model may likely be just that to help the icon navigate through tighter fuel economy standards.

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The B&B’s only bet for buying a Jeep Wrangler pickup at the moment is to buy a Wrangler, then send it to a third-party for conversion. CEO Mike Manley says he’d love to have such a beast in his brand’s portfolio, as well, but there’s a hitch.

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You’ve seen the 2016 Chevrolet Volt at the 2015 Consumer Electronics Show; now see what else automotive-related is debuting at the annual tech show in Las Vegas.

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Fiat Chrysler Automobiles’ Chrysler Group has big plans for its venerable Pentastar engine family, all in the name of improved fuel efficiency and power.

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