Lamborghini proved it could make a luxurious grand touring coupe that a few people were willing to buy instead of a Ferrari with its first-ever production car, the 350GT. Based on the 350GTV prototype that was not actually drivable, the 350GT eventually grew and matured into the very similar 400GT we featured last time.

At its inception, the 400GT was just a 350GT with a larger engine, since the intended roof edits to turn the 2+1 into a 2+2 were not production ready. Lamborghini advertised the 350, 400, and 400 2+2 as three separate models, a fun take on the truth. But after three variations of the original 350 design, it was time for something new. The replacement process was not without drama.

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The 350GT was Lamborghini’s first production car, and as we learned in our last entry, was a very rapid adaptation of the 350GTV prototype. And while the GTV was certainly more elegant looking than the GT, the former’s foibles included a hood line that was too low to fit the company’s V12, as well as a general lack of practicality.

Practicality was the word of the day in the 350GT’s development. The 2+1 grand touring coupe brought Ferruccio Lamborghini’s vision to life, as a competitor to the well-established finery from Ferrari. There were just 120 examples of the 350GT produced before its successor joined the ranks. The new car had a larger engine that made more power but looked very similar to its brother. Meet the 400GT.

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After Lamborghini’s 350GTV show car debuted in Turin, Ferruccio Lamborghini was very intent on turning the coupe’s good publicity into sales of a real production Lamborghini. But the prototype lacked running gear, an engine that fit under its hood, and there were many other miscellaneous issues. As we learned last time, redesign work began on the GTV’s chassis, engine, and body at a furious pace. That’s where we pick up today.

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We return to our coverage of Lamborghini’s front-engine grand touring coupes today, and the story of the company’s first prototype. A teardrop-shaped two-door with sweeping lines and an angular rear, the 350GTV was the first passenger vehicle Ferruccio Lamborghini ever made. His past experience was as a successful businessman and builder of stylish Italian tractors at Lamborghini Trattori.

The high-strung 3.5-liter V12 was completed (albeit in race car specification) and the coupe’s body had been casually assembled by the craftsman of Carrozzeria Sargiotto, who usually made plastic moldings and not cars. Was the next stop the 1963 Turin Auto Show? Nope.

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I was reminded the other day (by Facebook) about a particularly beautiful coupe I’d photographed at a local car show in 2014. It had two doors, a big engine in the front, svelte and restrained styling, and a Lamborghini badge on the nose. It’s easy to forget that Lamborghini made elegant grand touring coupes long before it got to the likes of the outrageous Countach or LM002. We start at the beginning, with the company’s very first prototype, the 350GTV.

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We’ve featured a number of Zagato-enhanced Rare Rides previously, the majority of which were from exotic European nameplates. The most recent example of the type was the Ferrari 599 GTZ Nibbio Spyder. Today’s Rare Ride is from a different Italian brand, one thus far unrepresented by Zagato edits.

Presenting the Lamborghini 5-95, from 2014.

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Today’s Rare Ride is one which defies most all expectations of vehicles in its class. It’s larger, more powerful, more exclusive, and more ridiculous than any of its contemporaries. Suitably, it has a raging bull emblem on its hood.

Presenting the Lamborghini LM002 from 1990.

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Today is the second portion of the Vector story, which we began in our most recent Rare Rides post. Troubled from the start, the company underwent a hostile takeover by a firm called MegaTech, and fired its founder almost immediately.

The first MegaTech-developed product is our subject vehicle ⁠— the long and low M12. With an NAIAS debut in 1996, it seemed like Vector had a promising immediate future. Or did it?

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Lamborghini has talked a lot about electrification over the last few years, remaining careful never to commit to anything. While meager production rates seriously limit the environmental impact of its vehicles, the Italian automaker is nonetheless subject to the same pressure to go green as larger brands. Almost a decade ago, the brand vowed to reduce the carbon dioxide emissions of its vehicles by roughly one third while simultaneously covering the factory roof with solar panels. It later hinted it might implement widespread turbocharging, much like Ferrari, or go the electrification route.

The greenwashing trend continues today, likely encouraged by Lamborghini’s suddenly eco-conscious parent, Volkswagen. Facing an important crossroad, and surrounded by regulatory and environmental pressures, the company has chosen its path. While Lamborghini’s Stefano Domenicali still seems gently apprehensive, the CEO claims plug-in hybrids will be the best way forward for the brand.   Read More >

Lamborghini is allegedly working on a limited-edition vehicle based loosely upon the utterly spectacular Terzo Millennio concept. The hybridized hypercar, codenamed LB48H, hasn’t been shown to the public, but there was a very exclusive private event held in Italy earlier this month. There have also been posts on social media from the event that make passing mention of the model.

The LB48H is rumored to be showcased in Tokyo and New York in the weeks to come. It remains unclear if these will be also private showings, but that seems likely.  Read More >

Supercar recalls are a guilty pleasure of mine. Though they’re frequently subject to the same failings as mainstream automobiles, there is something charming about a recall announcement that only affects a dozen cars. High-end manufacturers also go to weird lengths to keep customers happy in the event of a minor issue. If you’ll recall, Bugatti promised to mobilize its team of “flying doctors” last December to schedule house calls for 47 sick Chirons because 1 percent of the total might have suffered from bad seat welds.

Last month, the National Highway Transportation Safety Board (NTSB) issued a similarly svelte recall on the Lamborghini Centenario. The 2017 model, built to commemorate the 100th birthday of company founder Ferrucio Lamborghini, is basically an Aventador on crack. Instead of the standard model’s 6.5-liter V12 pumping out 691 horsepower, the Centenario surpasses even the beefed up variants with its 759 hp. It also comes with exclusive bodywork that can be conservatively described as insane.

You’re probably under the assumption that the Centenario recall has to be related to the tweaked engine or unique exterior then. Nope! Lamborghini is recalling them because they need to have a sticker replaced.  Read More >

Bright red paint, an interior to hide even the largest cocaine spillage, a targa roof, and sweet deep dish aero alloys all help define the Lamborghini Jalpa as a product of its era.

It’s the one everyone forgets as their minds gravitate to the older Countach or the newer Diablo.

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In our last Rare Rides entry we had a look at the oddball little BMW Freeclimber, a Daihatsu Rugger as edited by Italian design firm Bertone. Small SUVs has never been Bertone’s forte, however. No, the most well-known Bertone designs fall into the sports coupe category.

And here’s a prime example — the Alfa Romeo Montreal.

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Back in the spring of 2012, I penned a sort of existential whine about the absolutely unnecessary idea of a Lamborghini SUV. In the five-and-a-half years since then, it’s often looked like the “Urus” would be canceled or at least shelved indefinitely — and why not? Under the protective umbrella of VW Group, Lamborghini had absolutely no need to balance the books with a Me-Too Iguana Mommytruck.

Even more importantly, the company’s core product has become absolutely first-rate. If you haven’t driven a Huracan, you owe it to yourself to at least try three rental laps in Las Vegas or elsewhere. The Huracan Performante is, quite possibly, the most exciting and emotionally involving exotic car since the demise of the Ferrari 458 Speciale, while the Aventador S neatly balances the demands of outrageousness and everyday usability.

If you’d put a Urus in showrooms next to the tired-looking-from-Day-2 Gallardo and just-a-bit-plain Murcielago, there might have been a bit of sad synergy across the product lines. Maybe. Half a decade ago, Lamborghini wasn’t second fiddle to Ferrari so much as it was the weekday shift janitor at the symphony. But now it’s Ferrari that struggles with issues of public perception and dealer gouging and unfocused product offerings while the German-Italians from Sant’Agata keep raising the bar to stratospheric levels.

The Urus will be an exception to this new tradition of excellence. It’s a deeply compromised product, a sort of mish-mash between the Audi S8 and VW Tiguan and God knows what else. Its primary competition in the marketplace will surely be the related-under-the-skin Bentley Bentayga and Porsche Cayenne, two vehicles that I suspect are made deliberately gormless for the same reason the so-called “419 scams” are so obviously fraudulent — to weed out the cognoscenti and ensure that only the least discerning customers make it through the purchase experience. It’s not good news for anybody except my colleagues at the buff books, who will have a chance to escape the winter blahs with a trip to Italy. As a genuine fan of the Lamborghini brand and lineup, however, I can’t say that I am anything other than disappointed at Lamborghini’s decision to develop and sell this product.

Which raises, for me at least, a question: How can I continue to respect Lamborghini in a world where the Urus is providing the bulk of the sales volume? The answer is simple.

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In our last Rare Ride entry we covered the difficult conception and birth of the BMW M1 at the hands of a financially faltering Lamborghini. In Part II, we talk about the second issue BMW faced, which would ultimately alter (and shorten) the M1’s life.

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