Today finds us at the third installment in our coverage of the Lincoln Mark series cars. So far we’ve covered the original Continental that ran from 1939 to 1948 and learned about the styling decisions that made for the most excellent Midcentury Continental Mark II. The Mark II arrived to herald the birth of the new Continental luxury division at Ford. A division of Ford and not Lincoln-Mercury, Continental was established as the flagship of the Ford enterprise. We pick up circa 1952, with Cadillac.
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Lincoln ReviewsAs Ford's luxury division, Lincoln is known for iconic nameplates like the Continental, Town Car and its "Mark" series of luxury coupes. Originally a purveyor of hand-built luxury cars, the Lincoln brand now shares common technology with Ford vehicles. |
We pick up our Lincoln Mark series again today, at a point where Ford’s executives were really not interested in selling a personal luxury coupe. The original Continental was developed as a concept at the request of Edsel Ford, who wanted a car to take on his spring vacation in 1939. After an informal debut in Florida, Edsel came back with 200 orders and the Continental entered production.
Halted by World War II, the Continental picked up where it left off and underwent a light reworking at the hands of Virgil Exner. But the end of the Forties were not kind to the likes of the V12 engine, nor did Ford want to create a new Continental to replace the decade-old one circa 1948. Continental went away, its name unused. Instead, Lincoln foisted reworked Mercurys as the Cosmopolitan and ignored personal luxury. The brand generally lowered the bar of exclusivity set by Continental and the K-Series cars, and made things more affordable to the upper-middle portion of the American consumer base. Things stayed that way at Lincoln for some time.
Lincoln is promising three new fully-electric vehicles by 2025. Ford’s luxury arm took the wraps off of a concept previewing one of them last night.
Rare Rides Icons concluded its 22-part series on the Imperial recently, as the long-running luxury model-brand-model exercise by Chrysler came to its timely end in 1993. Today we embark on a new luxury car series. It’s one you’ve asked for, and it’s also about luxury cars and will be an extensive series. Come along, as we consider the life and times of Lincoln’s Mark series cars.
After years of Ford unsuccessfully trying to court the Chinese market in the same way General Motors did, Blue Oval has finally hit an important milestone. For the first time ever, the Lincoln luxury brand has achieved more sales in China than in the United States.
On Thursday, Lincoln announced that it had delivered more than 91,000 vehicles in China in 2021 – representing an increase of 48 percent increase against 2020. Meanwhile, the brand managed to lose ground in North America with just 86,929 sales for last year. That’s the worst Lincoln has seen in over a decade, though the company has basically witnessed its share of the U.S. market seesawing in the wrong direction since the 1990s. Read More >
Lincoln has refreshed the Navigator, giving both the standard and long-wheelbase SUV new features. While there have also been some changes made to the flagship vehicle’s design, the company is not straying far from what it already knows works. But that doesn’t mean everything is exactly as it should be.
Despite adding some desirable tech, Lincoln has tweaked the turbocharged, 3.5-liter V6 to produce less horsepower than before. The 2022 model year produces 440 horsepower and 510 ft-lb of torque, whereas the previous version offered 450 hp. Considering Ford has yet to release EPA-certified economy figures, we’re betting this was done to boost efficiency. Compression ratios are also different, with the 2022 MY running 10.5:1 rather than the previous 10.0:1. Read More >
It seems like we talk about personal luxury often here at Rare Rides, not that the topic could ever be discussed too much. Even though we discussed personal luxury just days ago via the Chrysler LeBaron, we’re back with more PLC today.
Let’s check out the 1988 Lincoln Continental Mark VII, in fashionable Bill Blass trim.
Defining what makes a large luxury SUV “good” can be harder than it looks.
Sure, some things are obvious – are the materials nice enough to justify the price? Is the ride comfortable? Are the seats nice and relaxing? Is NVH kept to a minimum? Is the features list long, with many items that are optional on cheaper vehicles standard?
Today we take a look at the early 2000s Lincoln Continental. A generation of Continental that didn’t know what it wanted to be, we can take comfort in the knowledge it was at least a nice Taurus.
Lincoln and Mini are the top-rated brands in sales experience satisfaction, according to J.D. Power. Lincoln ranked the highest in sales satisfaction among luxury brands, and Mini ranked the highest among what Power calls mass-market brands.
The other day a fellow friendly Car Twitter user tweeted a Craigslist link to me. And when I clicked on it moments later, a fantastical sight presented itself: A rare and enormous Lincoln Mark V, in ultra luxurious Givenchy Designer Series trim.
It’s a must see.
Ford began selling Lincoln Mark Series cars starting in 1956, with the hand-built Continental Mark II, then mass-produced the first go-round of the Mark III, Mark IV, and Mark V for the 1958-60 model years. Fast-forward to the 1968 model year, for which Lee Iacocca decreed that a luxury-for-the-well-off-masses Thunderbird-based Mark III would be built, and we get to the period of Lincoln Marks that I’ve covered in this series; we’ve seen discarded examples of the III through the final VIII, but no Mark VII… until today. Read More >
Lincoln’s compact MKC transformed into the Lincoln Corsair for 2020, bringing style borrowed from its big brother Aviator to buyers of lesser means… or wants.
Tagging along a year late, a plug-in hybrid variant will join the Corsair trim ladder for 2021, but a new report suggests it won’t be in plentiful supply. Read More >
For the third and perhaps last time, Lincoln will cease production of the Continental.
The discontinuation of the slow-selling sedan at the end of 2020 was confirmed late Wednesday by Automotive News and quickly backed up by a statement from Lincoln, though the news was something we’ve expected for quite some time. It was foretold by unconfirmed past reports and a growing mountain of evidence.
Alas, this year’s destruction of things from the past did not spare a nameplate that first appeared in 1939. Read More >
We were never a family that splurged on high-end brands. Store-brand staples were generally good enough for most household needs. Our TVs and stereo equipment were Sony only because my dad sold electronics at a big retailer in the Eighties. We straddled the fine line between frugality and cheapness. We just weren’t those kinds of people.
If there was a luxury brand of car, it was certain that we wouldn’t have it. Chevy or Olds, not Cadillac. Ford, not Lincoln – at least until I was out of the house. Dad, when choosing yet another car to ferry him on his sales calls around the Great Lakes, finally splurged on a late ‘90s front-drive Continental. As I recall, it was fine, but it didn’t wow me with the luxury I’d expect from the Lincoln nameplate.
Today, however, Lincoln is staging a comeback. First, the brand restored ACTUAL NAMES to its vehicles, rather than tacking MK-whatever on everything. Now, this genuinely elegant 2020 Lincoln Aviator makes a legitimate claim to the luxury SUV throne.
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