Alphanumeric naming strategies don’t seem to work particularly well on American cars. There are exceptions, Chrysler’s 300 and the Ford F-Series come to mind, but usually you get a name and then a string of numbers and letters tacked on to denote badassery or size when applicable. While this is just a personal theory, it really seemed like America’s luxury brands were just trying to copy the Germans when they collectively made the swap and everyone noticed.

While alphanumeric monikers help automakers avoid certain issues in countries where a word may hold a different meaning, they aren’t particularly imaginative. It also distances new models from established names that help to move units on brand recognition alone. That isn’t to suggest those names are inherently better, but going against tradition can definitely work against you.

Lincoln knows that better than most, and has decided to give the MKC a real name for its 2020 redesign.  Read More >

As we told you earlier this month, the full-size Lincoln Navigator SUV plays a much larger role in the brand’s fortunes than in years past. The nameplate now accounts for over 18 percent of Lincoln’s sales. Over the first five months of 2018, sales of the square-rigged luxomobile rose 85.8 percent, partially offsetting the loss of passenger car sales and topping up Ford’s coffers with the model’s generous MSRP.

Sales aren’t the only thing on the rise when it comes to the Navigator. Read More >

May brought happier sales number for Ford Motor Company compared to the lackluster month that preceded it, though the same can’t be said for the Lincoln brand. Despite a 0.7 percent overall sales gain last month, Ford’s 1 percent year-over-year uptick in volume was countered by Lincoln’s 5.2 percent sales drop.

It’s the 11th consecutive month of year-over-year volume loss for the premium brand once described as “resurgent.” True, Lincoln’s sailing in far calmer waters that it was a decade ago (or even a handful of years back), but its engines seem to be set to slow astern. After achieving a post-recession sales peak of 111,724 vehicles in 2016, Lincoln’s sales slipped ever so slightly in 2017. It’s now down 13.4 percent over the first 5 months of 2018.

Lincoln’s upcoming Aviator can’t arrive soon enough. Read More >

Last time on Buy/Drive/Burn, we checked out three C-body offerings from General Motors and forced you to choose one. The luxury flowed freely, and only limited salt was dashed upon its splendor.

Today we follow the same form with Ford, looking at offerings from three different brands riding on the same platform. Crack open a DEW and let’s get to it.

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Domestically, Lincoln’s passenger car sales figures provide ample evidence of two things: Either sedans aren’t needed in the premium marque’s lineup, or something drastic need to happen to keep them alive.

We’ve covered the brand’s sedan woes before, but Ford’s decision to axe all but the Mustang in its passenger car stable adds new urgency to Lincoln’s situation. The MKZ is, well, old, albeit refreshed, and the Continental sells less often than the Cadillac CT6 — hardly a line-up-around-the-block model in its own right.

What in the name of Givenchy, Cartier, Pucci, and Blass is to be done about this? Read More >

Man, how about that upcoming Lincoln Aviator? Pretty sharp-looking SUV, ain’t it? And then there’s the new Navigator. Kinda big, though, but the 2019 Nautilus should be just the ticket for the front-drive midsizer crowd.

Oh, right — we were talking about sedans. Lincoln loves ’em, apparently, and it’s not having any of this Ford’s-killing-all-the-cars talk. Read More >

While both Buick and Cadillac have a healthy lead over Lincoln in terms of domestic deliveries, the space between them is far more pronounced in China. At home, Ford moved 111,159 examples of its premium marque in 2017 against Cadillac’s 156,440. However, China’s Caddy sales clocked in at 175,489 last year — a number Lincoln could only muse about in its wildest fantasies.

That’s because Ford exports all of its luxury vehicles to China, while GM tends to build them locally. But the Lincoln brand shows a lot of promise in Asia. Ford moved roughly 80,000 vehicles in the People’s Republic in 2017 and 54,124 of those models wore the Lincoln cross. In theory, if Ford could localize and bolster its product lineup within the country, a higher volume would be all but assured. It’s a theory the automaker intends to test, too.  Read More >

Last time on Buy/Drive/Burn, we took a look at full-size sedans of an American persuasion and non-luxury intent. The consensus was loud and clear on which vehicle of the trio to burn; the Taurus was the subject of a flame war. Citing the sedan’s outdated everything and bad packaging, most of you didn’t like it.

Some of you also complained that the three offerings were too basic, and lacking in content and luxury. Today we turn up the luxury dial and look at three full-size Americans which are a bit more aspirational.

Ready, comrades? This might be tough.

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Lincoln is a brand that never fully recovered from the post-recession sales slump. While volume has improved over the last several years, 2017 actually saw a very slight decrease in overall deliveries. That’s a shame, as we’ve seen Lincoln making efforts to turn things around.

Sure, the domestic luxury brand could still stand to distance itself from mainstream Fords a bit more. But Lincoln has stopped attempting to sell Buick-grade luxury at Cadillac prices and seems intent on pursuing more elegant designs. Still, Ford Motor Co. CEO Jim Hackett wants the company’s operational fitness in top form as soon as possible, and getting Lincoln’s overall value up is an important part of that goal.

One way of doing this is by leaning on utility vehicles. Navigator sales have improved dramatically since the fourth-generation model hit dealers and the Aviator seems to hold real promise. But it’s not scheduled for sale until the 2020 model year, which means Lincoln has to do more than just wait around until new and updated SUVs can right the ship. Read More >

Outside of my hometown of Chicago, New York City remains one of my favorite metropolises. I don’t know why – Manhattan is overstuffed with cars and people, garbage is put out on the sidewalks, hotel rooms are no oasis from street noise, and most goods and services are way too expensive.

Perhaps New York has a unique sort of charm that compensates for all its flaws, some sort of charisma that continues to exist despite the continuing transformation of Manhattan into a living Disney city for the wealthy.

I mean, in what other city would I be brazenly approached by a young man trying to sell me cocaine as I walked back to my hotel after some late-night pizza (partake, I did not. Drugs aren’t my thing. Pizza was good, though) while almost within sight of the most famous urban intersection in the world – one that was undoubtedly crowded to the gills even at that hour? In what other city would I have a surreal on-street argument with a fellow pedestrian over an innocent, touristy picture I took of a street sign? There’s this “only in New York” feeling, a sense that certain things happen to you that just wouldn’t elsewhere.

It’s the kind of place where you can swear bloody murder because the F train didn’t show, but find value in the 40-minute walk across lower Manhattan you undertake instead, all because you don’t feel like doing the logical thing and hailing a cab. SoHo, Little Italy, and Chinatown all look much better from on foot.

Read More >

Remember that scene where a severally obsessive-compulsive Howard Hughes (played by the boy from Titanic) can’t stop repeating the same phrase in the movie The Aviator? I suspect a similar phrase hung in the minds of Ford Motor Company executives while signing off on this model.

A large-ish, rear-wheel-drive, three-row crossover (SUV, according to Lincoln) is surely just the ticket to make up for declining passenger car sales —  after all, is there any evidence to the contrary? The way of the future, indeed.

What’s amusing is that, in this case, Lincoln’s future success appears to rest partially on a model resurrected from the past. The first Lincoln Aviator graced our landscape for just three model years, 2003 to 2005, and looked very much like a shrunken Navigator. Well, the second-generation model is clearly cut from the same cloth as its larger sibling, but differences abound. Read More >

The recent report that Lincoln might return the Continental to its suicide doored past aroused a cornucopia of feelings here at TTAC. Among them: guarded titillation, with many — your author included —  envisioning a retro-themed alternative reality in which slab-sided Continentals remain the pinnacle of roadgoing luxury. A crossover-free world in which the 1961 Lincoln is a template for how to clean up in the premium segment.

Basically, the movie Her, only with Continentals instead of high-waisted men’s pants.

The second feeling: a deep sense of distrust in both the automaker and the buying public, as the report goes against everything we’ve heard up to this point — and everything we know about the average American’s fondness for full-size sedans.

Which emotion should gain the upper hand? Read More >

The future of the slow-selling Lincoln Continental couldn’t be more hazy, but a new report claims the brand is preparing a last-ditch effort to revive interest in the flagship sedan. How does Lincoln plan to reverse a sales slide amid an industry addicted to crossovers?

Suicide doors.

Yes, the novel layout once favored by luxury American automakers — and returned to prominence with the iconic 1961-1969 Continentals — could make a comeback. Read More >

Given the direction Lincoln is headed, it’s unlikely we’ll see a return of the Town Car name anytime soon. The Town Coupe, on the other hand, seems ripe for a resurrection (as a sporty four-door SUV, of course).

Speculation aside, model names are back at Lincoln Motor Company, and the first of a series of all-new utility models will bear a short-lived moniker that disappeared after 2005: Aviator. The original Aviator, resembling a Navigator washed in too-warm water, served as the brand’s second SUV from 2003 to 2005. A 2004 concept vehicle of the same name heralded the design of the 2007 MKX.

What does the new Aviator mean for the brand? Sales, hopefully, as the brand’s suddenly flagging fortunes would leave any automaker rattled. Read More >

It’s not something a Lincoln aficionado, or even anyone with a general appreciation for history, wants to hear, but sources with knowledge of Ford Motor Company’s product plans claim the Lincoln Continental is headed for the grave.

Speaking to Ford Authority, the sources claim Lincoln’s full-size flagship sedan won’t see a second generation, with parent company Ford choosing to pull the plug and discontinue the slow-selling model instead. Read More >