Founded in Japan in 1920, Mazda began as the Toyo Cork Kogyo Co. Manufacturing machine tools then moving to vehicles, with the introduction of the Mazda-Go in 1931, the company also supplied the Japanese military throughout the Second World War, with variations of the Type 99 rifle. In the 1960s, Mazda put a major engineering effort into development of the Wankel rotary engine and formally entered the North American market in 1970.
It seems enthusiasts aren’t the only folks looking for a little more performance from the rear-wheel drive Subaru BRZ. Subaru of America COO Tom Doll would also like a little more performance — in terms of sales — from the sports car co-developed with Toyota.
Thankfully, he sees the best way to increase interest in the BRZ is to give us what we want.
Mazda announced today a dealer-installed option that’ll let owners start their car, lock their doors and annoy everyone in the neighborhood via panic alarm.
The app, which is free for the first year and $65 annually after, will be called Mazda Mobile Start. The suggested retail price is $500 for the option, but allegedly official kits are selling on Ebay for $419.50.
First it was the Toyobaru triplets. Now it’s the MX-5.
Nobuhiro Yamamoto, program manager for the Mazda MX-5 Miata, has crushed the dreams of those looking for more factory horsepower from the fourth-generation roadster. In short, if you want to “get hung up on numbers,” look elsewhere.
According to Car & Driver, the folks in Toyota City are smitten with the new Mazda MX-5 Miata. So much so they’re considering using the platform for the next Toyota GT86, sold as the Scion FR-S in North America.
The rumor states what goes for Toyota goes for Subaru’s sports car – the BRZ – as well. I’m not so sure about that.
The Mazda2 is another car whose absence in the US market will bring tears to the eyes of driving enthusiasts – and rightly so, because it’s a great little car. At the same time, it was probably the right call by Mazda not to import it to the States. This car can truly shine, but wide open American roads are not the right place for it, no matter how much canyon carving petrolheads would like them to be.
The ongoing automotive journalist meme that Mazda’s nearly perfect Miata is the answer to everything may not technically be true. But, this “Lifted Rally” Miata sure makes a good case in its favor.
The current Mazda6 is revered for its Skyactiv naturally aspirated gasoline engines and nimble, light-footed handling. Replacing one of the last great N/A engines in its class with a turbo-diesel seems a bit like heresy. Opting for an automatic transmission and four-wheel drive is mutiny. But, will those choices make a great driver’s car boring? Or will they actually make it better?
To say that the global preview for the new MX-5 was “exclusive” would be like calling the Moon “rarely visited”. Only eight North American journalists had the chance to drive one of just four available cars over the course of two days. The good news is that we each got nearly two hours in the “ND”, all on mostly empty roads and without a drive partner.
The better news is that I got an additional two hours to interview key management and engineering personnel from Mazda after my drive. I didn’t get all the answers I wanted, but I got a few that you won’t get anywhere else — at least not yet. Read More >
This will be the first winter since 2009 when I will not be driving an open top sports car. I can say with confidence that for a daily driver in the Snowbelt, the answer is not necessarily “Miata”.
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