The mainstream compact car segment is the perfect example of the infamous “driving appliance.” The Corolla and Civic sell in enormous volume because they are the middle-of-the-road “white bread” option, not in-spite of the vanilla. Unlike many in the automotive press, I don’t find anything wrong with that. In fact, I love me some Wonder Bread. But sometimes you feel like a pumpernickel, and that’s where the 2014 Mazda3 comes in. Mazda was so excited about their new loaf that they invited me to spend the day with them in San Diego. Want to know if you should spend 5+ years with one? Click through the jump.

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One blah Monday morning, you’re commuting to the anonymous office park some 90 minutes away from the bedroom community you call a home in your equally anonymous Toyota Camry Hybrid, listening to yet another story about Congress kicking cans down roads and/or some wacky antics your favorite DJs had the past weekend while you take another swig of that mermaid-branded caffeinated goodness.

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For a car company that seems to have a perpetually precarious existence, things are going well at Mazda. Sales of their new range of products, like the CX-5 and the Mazda6, are relatively strong – I say relatively because the Mazda6’s volumes are about 10 percent of the Toyota Camry, and the whole brand sells fewer cars than Honda does Civics. But Mazda is banking on the new Mazda3 to help them get real traction in the market place. Not only is there a new car, but a new factory in Mexico as well, which will help insulate Mazda from then yen’s penchant for yo-yo’ing, as well as any future Fukushima-like disruptions.

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Yesterday, I took a look at the Mitsubishi Delica Space Gear and the Toyota Hi-Ace, the “size queens” of the Japanese market. Today, I decided to look at the odd men out, so to speak, those mini-vans that hit the sweet spot in the market and offer seven seats in a small or mid-sized package. Sticking with that earlier theme, both of these are only available outside of the United States so, sorry, you can’t get them here. But it’s fun to see how other people live so let’s take a look. Read More >

Whenever I talk to car shoppers, the Mazda6 comes up. No, it’s not because people are confused if it’s a “Mazda 6” or a “Mazda6” or a “Mazda Mazda6.” Although, it does top the Land Rover Range Rover Sport Autobiography for the strangest name on the market. (I prefer to call it a Mazda6.) The reason Mazda’s mid-sized sedan comes up, is because it seems to be a car often shopped, but rarely purchased. In June, it scored 14th in sales for the segment. Surprised? I was. Even the Chrysler 200 and Dodge Avenger (9th and 12th place) outsold it by a wide margin. The low sales numbers piqued my interest enough that I hit Mazda up for a cherry red model to see why.

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My last Rental Review re-ignited one of TTAC’s “third rail” debates, that of compact pickups versus their full-size brethren. For the uninitiated, this topic is only slightly less contentious than discussing the merits of Roe v. Wade on a 1970’s college campus. User krhodes1 commented that when it comes to small trucks versus an equivalently priced full-sizer “Sometimes paying more for less is worth it.” I’m not entirely sure I agree with this sentiment across the board, but I know someone who does when it comes to minivans: my mother.

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I started contributing car reviews to TTAC back in 2006. Today’s is my last. But which car should I cover in my final TTAC review?

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TTAC readers, this is the one you’ve been waiting for; a fun-to-drive, lightweight, stick-shift sports sedan that doesn’t require a home equity loan to purchase. Now, the question is, will anyone buy it?

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Back when I reviewed the Scion FR-S, I wrapped up by saying I’d want to check out the latest Miata before I passed judgment on the bang-per-buck value of the Subuyopet. So, I called up the PR flacks at Mazda: “Hey, remember how I didn’t totally trash the CX-5 I wrote about in July? Yeah, so now the entire Toyo Cork Kogyo organization owes me, which means I need a Daimyo Class ticket on the next flight to Tokyo, a BLACK TUNED MX-5 waiting for me, and an honor guard of eight dekatoras to escort me as I cruise around looking for an Autozam AZ-1 to ship back to Denver.” Disappointingly, what I got was a US-market MX-5 Club Sport dropped off at a shuttle lot at George Bush International in Houston, to which I’d flown Misery Class in order to judge at the fifth annual Gator-O-Rama 24 Hours of LeMons. I spent three days with a True Red ’13 Miata, mostly shuttling between my hotel in Angleton, Texas, and the race at MSR Houston. Read More >

Deciding what to do with a 662 hp muscle car was hard enough. Deciding what to do with the last pristine nearly new RX-7 in the country is even harder — because you can’t do anything with it, really. You certainly can’t street park it. I left it in an open lot the first night, only to discover that someone had put out their cigarette on the decklid. That was it. I ended up paying prices that would make a Manhattanite blush just so I could leave it in a covered multi-story garage visible from the bedroom window of my condo. Night after night I would stare at the slippery yellow shape under the glow of the cheap halogen lights, like a father staring at his premature baby in the neo-natal unit, checking and re-checking despite the near zero probability of anything bad actually happening.

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“I wouldn’t ask too much of her,” I ventured. “You can’t repeat the past.” “Can’t repeat the past?” he cried incredulously. “Why of course you can!” He looked around him wildly, as if the past were lurking here in the shadow of his house, just out of reach of his hand. “I’m going to fix everything just the way it was before,” he said, nodding determinedly. “She’ll see.”

F. Scott Fitzgerald – The Great Gatsby

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In search of the compact crossover that best impersonates a hot hatch, we first examined the Volkswagen Tiguan. The Tig proved quick and composed, but expensive and softer than the typical Teuton. For a lower price and sharper handling, no brand holds more promise than Mazda. But focusing intently on driving enthusiasts with limited budgets hasn’t proved profitable. So with its latest products Mazda has been putting eggs in a second basket by also making fuel economy a top priority. The Mazda CX-5 is the first all-new product to emerge from Hiroshima’s new “SKYACTIV” dual focus.

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Bribery! While TTAC has a Get Behind Me Satan approach to the buffet-table and the press junket, we’re still mostly susceptible to the kryptonite lure of interesting cars.

So when Mazda called me up and asked if I’d like to sample a little of their driving heritage in a blatant PR move, I huffily told them that I could not in good conscience be complicit in helping further burnish their brand image as a manufacturer of sporting products. I reminded them that I thought the Mazda2 too slow, the Mazda3 too ugly, the Mazdaspeed3 possessed of worse torque steer than a one-legged unicyclist, the cabin of the MX-5 designed for people with short legs and prehensile elbows, and that they didn’t even build a rotary engine any more, so what was the point?

Naturally, I said all these things in my internal voice during the 3.7 nanosecond pause before, “OohyespleaseWhencanIpickitupHowaboutnow?”

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The conventions of auto writing require that we come up with at least one labored metaphor for every comparison test, so here goes: You guys remember that movie It Might Get Loud? Obviously, the Scion FR-S is Jack White: deliberately stripped-down and retro, perhaps too self-consciously context-sensitive, adored without reservation by a bunch of people who have never signed a mortgage. The Genesis 2.0t R-Spec is the Edge: a lot of sharp edges and technical brilliance intended to cover up a fundamental deficit of talent.

The Miata? Well…

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In our second installment, we take the Scion FR-S to the track, along with the heavier, but more powerful Hyundai Genesis 2.0T and its spiritual antecedent, the Mazda MX-5. Oh, and there are special guests from Japan and America.