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Mazda ReviewsFounded in Japan in 1920, Mazda began as the Toyo Cork Kogyo Co. Manufacturing machine tools then moving to vehicles, with the introduction of the Mazda-Go in 1931, the company also supplied the Japanese military throughout the Second World War, with variations of the Type 99 rifle. In the 1960s, Mazda put a major engineering effort into development of the Wankel rotary engine and formally entered the North American market in 1970. |
Mazda fans wanted more power, and that wish will soon be granted. As we learned via dealership codes last month, the 2021 Mazda 3 will give buyers the option of boosting their car’s output via a new turbocharged engine.
As this month is all about vehicle debuts, there isn’t long to wait before the newly potent 3 gets its own public unveiling. And thanks to a Mexican ad, the model’s power levels are already no longer a mystery. Read More >
Today’s Rare Ride is boxy, brown, and well-equipped. It’s an unpopular variant of a less-than-mainstream midsize car of the Eighties. And at 38 years old, it’s managed to escape the rusty fate to which most all of these succumbed long ago.
Let’s check out the 1982 Mazda 626.
Month after month, as the Mazda product lineup improves and as plaudits pour in, we chronicle the company’s tragic dearth of U.S. sales success. The automaker’s goals for performance in the American marketplace are modest: a good 2 percent market share, for example. Yet generating meaningful demand for deserving products – the second-generation CX-9 and the new-for-2019 Mazda 3, as examples – has proven remarkably challenging.
At least it was remarkably challenging, until a pandemic battered and bruised the U.S. auto market beyond all recognition. U.S. auto sales in the first quarter of 2020 tumbled by more than 12 percent, yet Mazda sales during the same period were off by just 4 percent. Mazda market share ticked up to 1.9 percent in Q1.
But it was Mazda’s May 2020 performance, in which the brand’s sales in the United States dropped by fewer than 300 units, that Mazda appeared downright hopeful. You won’t be surprised to learn the market fared much, much worse.
Today’s trio of sedans was suggested by an old MotorWeek review of the new-for-’89 Maxima. Let’s pit that fresh-faced midsizer against the more established Taurus and the more luxurious Mazda 929.
Which is worth a Buy?
Our last two Buy/Drive/Burn entries reflected compact truck offerings in 1972 and 1982. We know you all love talkin’ trucks, so we bring you a subsequent entry in the series today. It’s 1992, and you’ve got to buy a compact Japanese truck.
Hope you can bear the 10-percent interest rate on your loan.
In the last edition of Buy/Drive/Burn we pitted three compact pickup trucks from Japan against one another. The year was 1972 — still fairly early in Japan’s truck presence on North American shores. The distant year caused many commenters to shout “We are young!” and then claim a lack of familiarity.
Fine! Today we’ll move it forward a decade, and talk trucks in 1982.
Keen observers of the new car market have taken note of the proliferation of compact and subcompact crossovers, with new models shoved into niches seemingly too small to fit yet another jacked-up hatchback. Where once there might have been but a single model, today there are four or more edging more traditional cars off the showroom floor.
Mazda is no different. The CX-5 and CX-9 have won accolades as the driver’s choice among the myriad indifferent blobs clogging the lanes of every interstate and supermarket, while the subcompact CX-3 has proven to be a decent entry choice. But much like that one person behind you in the left lane who is determined to win the race to the exit half a mile ahead, Mazda is wedging its shield-shaped grille into any gap it can find.
Thus, the 2020 Mazda CX-30. Logically, this would be the CX-4, but a different vehicle exists in other markets (China, mostly) using that badge – and since so many consumers cross-shop dealerships between Beijing and Bay City, it pays to minimize badge confusion.
Where does the CX-30 fit on the Mazda lot? And does it fit in your garage?
Buy/Drive/Burn doesn’t talk trucks very often, but today’s an exception. Today’s trio are from the very inception of Japanese compact truck offerings in North America. They mostly rusted away long ago, but perhaps you remember them fondly.
Right now, it’s 1972. Let’s go.
For decades, the Japanese market has loved vans of all shapes and sizes, ranging from basic kei to fully-loaded VIP luxury. Rare Rides has touched on JDM van time just once previously, with a luxurious and capable 1990 Toyota Town Ace. Today we’re taking a look at what Mazda offered a Nineties Japanese consumer of vans.
They’re coming for our cars, people. “Alternative mobility solutions” are all the rage at many big automakers attempting to virtue signal (and electric-scooter) their way into social acceptability. I’m pretty certain that I heard a sweaty politician say something like, “Hell yes, we are going to take your crossover!” Even some automotive journalists have called for outright bans of private cars.
I suppose this is where I photoshop a Momo Prototipo into the infamous “from my cold, dead hands” Charlton Heston photo.
Do me a favor, friends. Let’s stem the tide. Take these car-haters for a ride in a proper sports car, like this 2019 Mazda MX-5 Miata RF. Better yet, let them drive. All other worries of the world wipe away like raindrops on the windscreen as the right hand slots the shift lever into third, all while the corners of the mouth gently turn upward. The Miata is our last hope for motoring freedom.
Mazda, a manufacturer with exactly zero electric or hybrid vehicles in its lineup, plans to join the gas-free fray at the Tokyo Motor Show in October. The hesitant automaker recently announced plans to field a fully electric vehicle in 2020, with a plug-in hybrid following a year or two later.
The question now is: what form will Mazda’s first EV take? Read More >
While professional sports in America are generally the envy of the world – especially when it comes to the variety of high-level team sports available to the fan – soccer (football to the rest of the world) does wonders for maintaining a competitive balance amongst teams due to the system of promotions and relegations. For those uninitiated, the last-place teams in the top level of the various soccer/football leagues are relegated to the next lower league, while the top teams in the lower levels move up a rung on the ladder.
Imagine this system were in place in mainstream American sports. The Cleveland Browns would be competing against high school teams by now.
I can see eyes glazing over already. “Stick to cars! Stay in your lane!” – just like every sports reporter hears any time they venture into politics. I’m getting to that. Basically, Mazda has long been compared to other mainstream Japanese brands – Honda, Toyota, Nissan. But now, they’ve put forth efforts to be promoted to an entry-level luxury brand, and the newest 2019 Mazda 3 AWD sedan seen here is ready to play in that league.
While Mazda’s vehicles are often praised for being handsome and playing host to desirable driving dynamics, the latter half of that arrangement has become less important in recent years. Remember the last time you saw a Zoom-Zoom ad? Neither do we.
That’s because Mazda isn’t the same brand anymore. While some of its budget-minded performance chops remain intact (MX-5), the prevailing shift has been toward luxury — which is kind of a nebulous concept these days. In the most general sense, it means Mazda is pushing for higher-margin vehicles and fancier showrooms. But it’s not a guaranteed strategy for winning… or losing, for that matter. Read More >
Mazda has filed a recall for 25,003 of its 2019 Mazda3 cars due to a risk of the wheels falling off. Lug nuts were found to have loosened and come off the car, though there have been no reports of accidents or injuries thus far. Having personally had wheels depart my cars more than once, I can attest to this leading to a less-than-ideal day and hope to encourage affected customers not to wait on this one.
Wheel bolts, or studs, on the car are pressed in from the back of the wheel hub. When the lug nuts are tightened on the studs, they essentially sandwich the hub, rotor, and wheel together. Mazda found that the studs where not fully seated in the back of the hub as the vehicles left the factory, allowing them to be drawn in the remainder of the way as the forces on the wheel were naturally applied through driving. This, however, would also gradually reduce the torque on the lug nuts. Read More >
Mazda and Ford go way back when it comes to the badge-engineering game, what with all those Mazda-built Ford Couriers, Mazda-based Ford Escorts, Mazda-badged Ford Rangers, and so on. Since I love weird examples of badge engineering in the junkyard, I’m always on the lookout for the likes of a Saab-badged Chevy or Acura-badged Isuzu, and so I have been keeping my eyes open for a rare Mazda-ized Ford Explorer for quite a while. Most of them got crushed long ago, as the early Explorer has very little value today (due to its laughably small size and lack of luxury features, by 21st-century American-market suburban commuter-truck standards), but this ’94 just showed up in a Denver self-service yard. Read More >
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