 |
Mitsubishi ReviewsMitsubishi roots go back as far as 1870, but the 1917 was the year Mitsubishi started to develop the Model-A passenger car, three years after the three-diamond logo was originally registered. In 1970 Chrysler purchased a 15% share in Mitsubishi Motors Corporation. The American automaker began selling rebadged Galants as Dodge Colts, introducing Mitsubishi cars to the North American marketplace. Similar deals have also been made with Hyundai, Volvo and PSA Peugot Citrëon. |
Mitsubishi has a plan to gain market share in the U.S. that’s right out of the ’80s.
Dealers were told during last weekend’s National Automobile Dealers Association conference that Mitsubishi will introduce turbocharged engines to model line, according to Automotive News.
The forced-induction renaissance will begin with a 1.5-liter mill powering the automaker’s planned midsize crossover, expected in 2018, which will slot between an enlarged Outlander and the Outlander Sport.
The Dodge Raider was a transparently badge-engineered first-gen Mitsubishi Montero (known as the Pajero in much of the world), available in the United States for just the 1987-89 model years. The Montero wasn’t a big seller and its Raider sibling was a rare sight even in the late 1980s. I find the more obscure Chrysler-badged Mitsubishis fascinating, so I photograph every Raider I see in the junkyard.
We have seen a Ford product and a GM product in this series so far this week, so we’ll finish it up with a Chrysler(-badged) product. Read More >
Mitsubishi confirms it is going to shoehorn another SUV into its lineup to tempt those utility-hungry Americans.
That, Volvo wants everyone to buy S90s from their beds, Fiat Chrysler isn’t having a dealer’s trash talk, UAW bolsters its ranks, and your gas is going up … after the break!
Mitsubishi today pulled the cover off its new Mirage G4 sedan, which adds a longer wheelbase and a trunk to the occasionally-maligned subcompact, the 2016 New York International Auto Show. As we noted with the restyled hatchback, 4 more horsepower — for a total of 78 — will hum from the Mirage G4’s 1.2-liter three-cylinder engine, and Mitsubishi will make available Android Auto and Apple CarPlay as an option.
Is there a chance that a leadership change at Fiat Chrysler Automobiles reported by Automotive News could lead to an often-speculated new pickup truck?
Jeep’s longtime director Jim Morrison is leaving that post to head the Ram pickup and commercial vehicle division, replacing Bob Hegbloom, who is leaving for the global shores of Ram International.
Ram and Jeep are by far FCA’s biggest moneymakers these days, and under Morrison’s watch the Jeep brand took on new prominence by expanding its range of models, even if it meant adopting architecture sourced from (sacrilege!) Fiat.
The news of Morrison’s switch to Ram raises the question, “Is this the person who will take the Ram brand in a smaller direction?”
I try not to repeat manufacturers too quickly in this series of digestible crapwagons, save for last September’s Wolfsburg Week. I know I get bored writing about the same OEM, as I’m sure you like the variety. However, when I finally find a clean example of a car that has been on my wish list, I can’t help but feature it, no matter how recently we’ve seen the badge.
I never expected Mitsubishi to be the quickly-repeated marque.
Mitsubishi in Canada on Monday posted a teaser shot of the rear end of the new Mitsubishi Attrage that’ll make its debut in Toronto at the 2016 Canadian International Auto Show next month before it goes on sale in the U.S. and Canada.
Mitsubishi’s spokesman John Arnone posted a picture of himself standing next to the sedan at a shoot in Vancouver, which doesn’t really leave much to question. It’s clearly the small sedan, which will be one of two new models bound for Canada and the U.S. in 2016.
Perhaps next we’ll get a teaser of the Outlander PHEV’s roof with a Tim Horton’s coffee cup sitting on it. Thrilling stuff.
Chevrolet might be trying to sell its newest Spark in the United States for $12,660 ($13,535 with freight), but the automaker is bringing its game to other low-priced subcompacts in Canada with a starting price of $9,995 CAD ($11,595 CAD with freight/PDI).
That means the Spark costs $6,880 USD on the Canadian side of the border after adjusting for current exchange rates. Either GM Canada is taking a massive financial hit on the Spark, or Americans are getting hosed — by $5,780 USD, to be exact — for the Korean-made hatchback.
Regulators may rain on Elio’s parade even before they got started.
That, Volvo takes a serious stab at full-size luxury conventional wisdom, the big get bigger and Ford’s hybrids only go so far … after the break!
According to a report last week from Japan’s Nikkei, the Mitsubishi Montero — known as the Pajero in other global markets — is totally, completely, and utterly dead. Mitsubishi will instead focus on crossovers and electrification going forward.
Mitsubishi had teased “The Return of a Legend” earlier this year before the Chicago Auto Show, which many in the automotive press — including TTAC — thought might be a replacement for the flagship SUV. The automaker showed instead its Mitsubishi Concept GC-PHEV.
According to the Nikkei report, Mitsubishi has all but stopped development on a new Montero/Pajero. The large SUV was last redesigned for the 2006 model year, but that generation didn’t make it to the United States.
Monday was the final day for many workers at Mitsubishi’s Normal, Illinois facility as the plant mostly shuttered operations after 27 years.
WEEK reported that roughly 900 workers finished work Monday before turning in their badges at the plant. About 300 workers will stay until May to produce parts for Mitsubishi, who announced in July that the plant would be closing.
Many of the workers told the TV station that they were too young for retirement and would be looking for work.
“I am going to have to find a job some place else,” Barbara Fisher told WEEK. “I’ll have to look for a job wherever I can find one. If I have to go out of town, I will go out of town.”
Mitsubishi’s sedan offering in the United States may very likely begin and end with its Mirage (which Mark says they didn’t ruin for 2017) as the company builds more and more crossovers to sell.
“We are strong in SUVs and four-wheel drives. And that is what we would like to focus on as core models in the U.S. market. We have changed direction,” CEO Osamu Masuko told Automotive News. “We are going to allocate more resources to the areas where we are strong in the U.S.”
Mitsubishi will announce a mid-sized crossover to fit between its Outlander and Outlander Sport, which are both due for a redesign in 2017 and 2019 respectively. The automaker is also betting big on electrification: all of its crossovers will either offer a hybrid, plug-in hybrid or all-electric version. Read More >
Seriously, they did! Look at it! Instead of being some anonymous South Asian egg, the Mitsubishi Mirage now looks like an anonymous European egg.
Okay, okay. It isn’t going to set your heart alight with desire, but Mitsubishi has done a stellar job upgrading the Mirage with the few resources it has at its disposal. This little subcompact hatchback will be the first Mitsubishi ever to offer Apple CarPlay and Android Auto. Its 1.2-liter MIVEC three-cylinder engine gets an ever-so slight bump to 78 horsepower (+4 over the current Mirage). The Japanese automaker even gave the exterior and interior a fairly thorough re-work considering this is a mid-cycle refresh. And considering this is Mitsubishi we’re talking about here.
Those of you who were totally sold on the Rockford Fosgate special edition, fear not! You can still get that in the new Mirage, too, though minus the badging that tells thieves which car to hit in the Kroger parking lot.
Mitsubishi will reveal redesigned versions of the 2016 Outlander Sport crossover and 2017 Mirage subcompact at the 2015 Los Angeles Auto Show next week, the automaker announced Wednesday.
Both models will be mid-cycle refreshes, though the Mirage is expected to get more attention beyond a simple skin-deep rework.
The latest news means Mitsubishi’s rumored future crossover, expected to sit between the Outlander Sport and larger, three-row Outlander, won’t be making its debut in Los Angeles this year.
Speaking to Automotive News, Mitsubishi CEO Osamu Masuko said that the automaker would add a small crossover to its North American lineup, between Outlander Sport and Outlander, to compete in the growing small crossover segment.
Masuko said the car would take styling cues from the company’s Tokyo Motor Show eX Concept, but it’s unclear how much of the concept’s electric powertrain will live into production.
Next year, Mitsubishi will sell a plug-in hybrid variant of the Outlander in the U.S.
Recent Comments