Having already bastardized the Eclipse name by affixing it to a new crossover vehicle, there’s palpable fear within the automotive media that Mitsubishi might try the same with another iconic property. While FTO and 3000GT don’t have the right ring to them, we can imagine trendy performance SUV wearing an Evolution badge — to our chagrin.

In our fantasies, we imagine Mitsubishi bringing back a new, harder-hitting Lancer compact and a menacing mid-sized Galant. Maybe the Starion could even make an appearance. However, those models probably wouldn’t sell outside the Land of Make Believe even if they were stellar models. Sport utility vehicles and crossovers are where the money’s at right now, and cash is exactly what Mitsubishi is after.

Keeping that in mind, a new rumor claims the brand is working with Nissan to get its Alliance partner’s modular platform inside the Mirage, or whatever replaces it. The end result will be a small crossover with sporting pretensions, which doesn’t sound bad in the least.  Read More >

At the end of the day, brand perception comes down to product, but no one likes visiting a dingy dealership. As the once-endangered Mitsubishi awaits a slew of lucrative new products (crafted with Nissan’s help), it figures it may as well begin sprucing up its dealer presence — not just in the U.S., but worldwide.

While the automaker’s U.S. division sits back and basks in the glow of June’s 46.2 percent year-over-year sale increase, head office is busy planning 5,000 renovations. Read More >

Chrysler started selling Dodge-badged Mitsubishis all the way back in 1970, then built plenty of Mitsubishi products in North America under the Diamond-Star Motors flag later on. The Mitsubishi GTO (sold as the Mitsubishi 3000GT and Dodge Stealth on this side of the Pacific) was built in Aichi Prefecture, Japan, and was one of the more interesting sports cars of the 1990s.

Here’s a 1995 Stealth R/T, photographed in a San Francisco Bay Area self-service wrecking yard. Read More >

Car enthusiasts love to argue about cars, and will debate generally anything related to the topic ad nauseum. My wife knows not to talk cars with me unless she’s prepared to engage in an multi-hour discussion with outlines, Powerpoints, and 8×10 glossy photos. Discussions like these have birthed countless internet forums and blogs, including the usually brilliant comment section here at TTAC.

A common topic: are there any truly BAD cars anymore? We may all hate various brands or models because of poor prior experiences, but it can generally be assumed that all cars sold new in the U.S. can at least perform the basic function of a car satisfactorily for roughly the length of the factory warranty.

*Does it move sentient bags of meat from one place to another without parts falling off? Then it qualifies as NOT BAD.

Through that lens, then, we can look at the 2018 Mitsubishi Outlander. It’s not a bad looking vehicle, and it certainly does what it’s supposed to. Broaden the view a bit, however, and it’s clear that there are few compelling reasons to buy Mitsubishi’s biggest crossover.

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While assembling my website pages with links to every Eagle and Mitsubishi car I have ever photographed in wrecking yards, I learned something troubling: I had never shot an Eagle Talon. Sure, there was this Plymouth Laser Turbo and this much never Mitsubishi Eclipse, but no examples of the Eagle Division’s most beloved — well, only— sports coupe.

I resolved that I’d shoot the next Talon I spotted in a wrecking yard; that car turned out to be this one in Denver, from the final model year of Eagle. Read More >

Mitsubishi North America CEO Fred Diaz knows people think of his company as a purveyor of vehicles with a singular appeal: their affordability. The flip side of the coin is that people think the brand’s lineup is cheap, in the negative sense. Something must be done.

The regional boss of the automaker with the saddest Detroit auto show display knows that stigmas aren’t erased overnight. But he’s got ideas on how to turn things around. In the meantime, Americans are going out and purchasing ever greater numbers of the company’s cars. Especially last month. Read More >

Hunting for interesting junkyard Mitsubishis has become more difficult during the last five years or so, as the Cordias, Tredias, and Sigmas have mostly disappeared, leaving endless fleet-spec 21st-century Galants and Outlanders plus the occasional weird Chryslerbishi.

One of the few bright spots is the Mitsubishi Lancer OZ Rally Edition, an econo-commuter that looked quick but had a tough time catching Tercel EZs. Here’s one in a Phoenix self-service yard. Read More >

There are some vehicles on the market that offer bargain pricing without punishing their buyers.

The Mitsubishi Outlander Sport 2.4 SEL AWC isn’t one of those.

Mitsubishi has seemingly been in “barely getting by mode” for years now, and the Outlander gives a clue as to why.

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Mitsubishi raised the hackles of former Eclipse owners by naming its latest crossover — the Eclipse Cross — after the defunct sporty coupe. It now seems prepared to do the same to current Lancer owners.

The automaker claims there’s a new Lancer on the way, but it won’t be the same Lancer you fondly recall from years past. The market simply won’t support a traditional sedan or hatch anymore, the brand’s chief operating officer says — at least not with the kind of volume Mitsubishi desires.

No, this new vehicle will straddle the already blurred boundaries between a hatchback and a crossover. Excited yet? Read More >

Now part of an alliance with cash and platforms to toss around, Mitsubishi’s growing bolder in its quest to remind buyers that it’s not about to disappear from the American automotive landscape. Buyers, of course, are already helping the brand regain its footing. February’s U.S. sales were the highest since the heady and ominous year of 2007 (up 18.8 percent, year over year).

Through the end of February, U.S. sales are up 23.4 percent over the same period in 2017.

Having crawled out of the five-figure sales number nightmare that plagued the brand over the past decade, Mitsubishi dealers met in Las Vegas recently to discuss the near future. Some requests were granted, but a long-standing demand went unfulfilled. Read More >

The Buy/Drive/Burn series has been stuck in a time warp lately. After tackling domestic minivans from 1994 with luxury appointments, we moved on to 1997 and some nontraditional imported minivans.

Once again, we’re going to keep it in the ’90s and determine which of three imported, alternative semi-luxury SUVs should burn at the stake. Are you ready for gold badges and two-tone? Rhetorical question.

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One’s an ancient model that continues to sell in significant numbers; the other’s a fairly radically styled new model in the same compact crossover segment. Together, the Outlander Sport (RVR in Canada) and Eclipse Cross make up two-thirds of Mitsubishi’s utility vehicle lineup.

It seems these two rivalrous siblings — separated by $2,900 and a host of powertrain differences — will share the same segment for some time to come, as there currently isn’t a next-generation Outlander Sport in the pipe. We might wait nearly three years before one appears. In the meantime, anyone willing to shell out less dough for a two-row Outlander Sport can expect to save cash on gasoline, as well.

It may have the smaller engine of the two, the Eclipse Cross has the greatest thirst. Read More >

Unlike the ad campaign you’ve no doubt seen for the new Eclipse Cross crossover, Mitsubishi’s long-awaited Outlander PHEV plug-in arrived on North American shores with little fanfare. Outlander PHEV sales quietly kicked off in January, years after its overseas debut.

Even though it’s just arrived, news from the Geneva Motor Show tells us there’s changes afoot for Mitsubishi’s sole green model. More grunt is on the way. Read More >

Poor Mitsubishi. Its strange history has ushered in memorable models, an important alliance with Chrysler, success on the World Rally stage, a partnership with Jackie Chan, an epic fuel economy scandal, and building debt that eventually turned it into the sad creature we know today. But there is nothing to say it has to stay mired in that ugly situation. It’s getting ready to crawl out of the dumpster and will be getting plenty of help along the way.

The Renault-Nissan Alliance, which now includes Mitsubishi Motors, announced a reformatting of its executive lineup on Thursday — adding new areas, such as quality and car servicing, where all three companies will work in tandem. Bent on efficiency savings, the Alliance said it will seek to extend its convergence in the areas of purchasing, engineering, manufacturing and supply chains next month (when Mitsubishi also gets its new CEO for North America). The ultimate goal here is to maximize profits that can then used for advanced research and development.

Where does this leave Mitsubishi? In a much better position than it once was. Despite initial concerns that Renault and Nissan would attempt to relegate the brand to Asia, where it’s strongest, the Alliance opted to improve the company’s U.S. dealership network and grow sales by 30 percent to 130,000 units per year. Read More >

Fred Diaz, who once headed the Ram brand before Nissan tapped him to lead the company’s truck division, has been put in charge of Mitsubishi’s North American operations.

While I’d love to run a headline saying something to the effect of “Mitsu Raids Corporate Cupboard for a New Raider,” I think the chances of a full-sized, badge-engineered Diamond Star pickup are somewhere between nil and nada, no matter the background of the brand’s new CEO.

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