Carlos Ghosn is pledging to solidify the alliance between Renault, Nissan, and Mitsubishi Motors after agreeing to stay on as the French automaker’s chairman and CEO for the next four years. He also announced the companies will take the next few weeks to develop a plan to “make the alliance irreversible.”

While we’d love to hear about an automotive blood pact or — better still — a strategy to clone Ghosn for the next hundred years, the final plan will probably be a little more mundane. But, according to the chairman’s Friday announcement, it will not include a merger — at least not until the French government gets out of the way. Read More >

There are few things sweeter in life than bragging to your friends and family about the good deal you just negotiated on a new car. They certainly won’t care, but the amount of self-satisfaction received from reminding yourself that you are a force to be reckoned with at the dealership is immeasurable.

Of course, the bargain in the driveway can turn into a money pit once you calculate all the costs associated with vehicle ownership. Fuel costs, financing, insurance, and depreciation can all add up — especially if you purchased the wrong model. So what’s a thrift-obsessed shopper to do, calculate the total cost of ownership on every model in every segment over a five-year period to determine which is the best value overall?

Don’t be ridiculous, someone has already done that.  Read More >

As we’ve told you before, Mitsubishi’s acceptance into the massive Renault-Nissan fold spells new opportunities for the struggling brand. Platform and technology sharing, affordably developed new models, no further risk of bankruptcy — the future looks a lot brighter than it did just a couple of years ago.

Among those potential new products is a pickup truck — a segment Mitsu’s courted in the past, with varying degrees of success. Apparently, the brand’s urge to join the growing pickup field hasn’t waned, but the timeline for another new product — a downsized Outlander Sport — now appears less urgent than it once did. Read More >

The alliance consisting of Nissan, Renault, and Mitsubishi Motors is currently searching for partners for a plunge into the robo-taxi business. While chairman Carlos Ghosn claims mobility will never replace traditional ownership, he acknowledges the need to explore other avenues to remain competitive.

“A lot of people think this is substitution. It’s not — it’s addition,” Ghosn said in November. “The traditional business of building cars and selling cars and owning cars is going to continue.”

However, the supplemental businesses aren’t going off half-cocked. Ogi Redzic, Alliance senior vice president, has said he’s personally overseeing about 1,000 employees tasked with developing connectivity services for the automotive group and intends to announce the partners for the new autonomous cab service in the coming months.  Read More >

Earlier this week in TTAC’s always entertaining Slack chat, Adam Tonge suggested (without sarcasm) how the B&B might enjoy discussing the market entrants of the Diamond-Star Motors company and picking favorites. Shortly after this discussion, the very DSM Plymouth Laser we saw in yesterday’s Rare Rides fell right in my lap, and this all seemed like destiny.

Of the varied selection, which Diamond-Star Motors vehicle is your favorite?

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I often joke that not only are we all destined to buy a crossover in the near future, we’ll one day become crossovers. Oh, how the TTAC guys laugh…

Still, it’s hard to avoid the crossovers-are-replacing-cars narrative, as it isn’t some far-out theory — it’s a cold, hard reality. Crossover and SUV market share grows each year as buyers abandon traditional passenger cars in favor of a vehicle that does everything at least marginally.

That said, not every model faces the same rate of abandonment. Certain cars — through a hazy combination of performance, value, nameplate recognition, and other, more nebulous factors — haven’t yet been dropped off on the front steps of the orphanage by their once-loving guardians.

Let’s take a look at some surprisingly healthy performers in the non-premium, non-sports car class. Cars that aren’t declining in popularity, as this analysis isn’t about overall volume. Guess what? None of these vehicles are the Toyota Camry or Honda Accord, two models currently locked in a battle for midsize sedan supremacy (and worthy of their own singular coverage).

Hard to believe, we know, but there’s loyalty and desire to be found elsewhere. Read More >

Our last Rare Ride was the little hot hatch Isuzu I-Mark RS, which was just oh-so-80s. Today we move forward in time just four years, to a different sort of sporty hatch.

This one’s Japanese and American. It’s also turbocharged and all-wheel drive. Can you handle some extreme Diamond Star?

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Let’s start this with a disclaimer – it’s always a gamble to rip on a car one has yet to drive. I could end up eating these words someday if I drive the Eclipse Cross and like it. Which, of course, is absolutely possible.

Still, I don’t feel it’s entirely unfair to judge a vehicle based on observations gleaned from an auto show display, as well as from the on-paper specs. Not so long as you disclose, as I did just now, that the assessment is subject to further examination. Hell, if it was unfair, auto journalists would have one less type of story to write after each show.

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As I scanned my social media feeds last week, I noticed a fair amount of journalists posting that they were headed to the Tokyo Motor Show on Mitsubishi’s dime. While automaker-funded junkets to an international auto show aren’t uncommon – I’ve been on such trips myself – the fact that it was Mitsubishi footing the bill for international airfare and hotels in one of the world’s most expensive cities raised my eyebrows.

Don’t worry, this isn’t a screed about journalistic ethics and press junkets. I only mention it because automakers don’t spend that kind of money on media without a purpose. They have something in mind that they want covered, and while they won’t attempt to dictate that the journalists report only glowingly about what they’re doing (at least I hope not), they will expect coverage, even if it’s neutral or negative, from those they flew out there. All publicity being good publicity, that sort of thing.

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Last year, Nissan answered Mitsubishi’s prayers by purchasing a majority stake in the struggling Japanese automaker. The company had started out strong in North America at the dawn of the 20th century, with U.S. sales topping 345,000 in 2002. Six years later, volume had fallen by nearly 85 percent.

Mitsubishi was a dead brand walking, at least on these shores.

Now adopted by a wealthy parent, Mitsubishi has access to Nissan’s technology and platforms, but don’t expect the two automakers to start joint production of new products anytime soon. Only two new models — one with a horrible name, the other a long-delayed niche vehicle — will appear in showrooms before the end of the decade.

Still, Mitsubishi is planning for a 30-percent bump in U.S. sales by early 2020. Product isn’t the sole player in the company’s new growth strategy. Read More >

Mitsubishi is by no means starting from scratch in the U.S. market — the product lineup is much too stale for that. But with a new marketing agency, Butler Shine Stern & Partners, coming on board and a new crossover, the Eclipse Cross, set to arrive at dealers soon, Mitsubishi is clearly not in the same position in 2017 that it was in 2009.

2017 is set to be fifth consecutive year in which Mitsubishi’s U.S. volume improves and the first year since 2007 in which Mitsubishi sells more than 100,000 vehicles. That’s still a far cry from 2002, when Mitsubishi sold 345,000 vehicles, but Mitsubishi has reasons to be pleased with the growth.

Perhaps more than any other change at Mitsubishi’s U.S. operations, however, the arrival of the plug-in Mitsubishi Outlander symbolizes a new day for Mitsubishi Motors North America. It is, after all, finally here after years of delay, and it’s an exclusive product for Mitsubishi’s dealers, free from direct competition. Yet while the dawn of the 2018 Mitsubishi Outlander PHEV speaks of further commitment to the U.S. market, it’s not by any means about to become a popular vehicle. Read More >

Mitsubishi gets a lot of mileage out of its defunct nameplates, but it remains steadfast in its unwillingness to provide enthusiasts with the car they’ve been asking for.

You remember the Lancer Evolution. It’s the car you saw Tommi Mäkinen use to win four consecutive WRC driver’s titles in the late 1990s. It’s the car you clocked the most hours in with your favorite automotive-themed video game. Maybe it was even a car you owned and used to embarrass vehicles well outside of its price range.

That rally-ready sedan is dead now. However, Mitsubishi is taking the Evolution name and adhering it to a fantastical new prototype. Called the e-Evolution, the automaker is serving up a recipe similar to the Eclipse Cross: Borrow a name from a retired model and slap it on an ultra-modern crossover. The difference here is that the new Eclipse is a real automobile while the e-Evolution is a self-indulgent exhibition of semi-real technologies.  Read More >

Even though North American Mitsubishi sales have ticked upward in recent years, the current decade has not been kind to the brand. Volume is roughly a quarter of what it was just 15 years ago and the bulk of those deliveries come from the Outlander and Outlander Sport.

When your entire existence hinges on a couple of models, you do what you can to keep them relevant. While plug-in hybrids aren’t exactly a massive sales draw, they’re gaining ground and Mitsubishi’s Outlander PHEV bests most of its EV competition in Europe. Naturally, the automaker deemed it worthy of coming to America (on the slowest boat imaginable).

We know this exciting news probably has you squirming in your chair, covering your mouth as you utter uncontrollable squeaks of joy. But hold on, we haven’t even told you about the price.  Read More >

Between its peak in 2002 and the depths of the recession in 2009, Mitsubishi’s U.S. sales plunged 84 percent. Market share plunged from more than 2 percent to less than half of 1 percent. Could the company survive in America?

The loss of product gave observers even more reason to doubt the brand’s staying power. Bigger SUVs such as the Montero and Endeavor disappeared. Mitsubishi’s midsize sedan, the Galant, generated its final sales in early 2014, a decade after the Mitsubishi Diamante departed. The discontinuation of the Eclipse and Lancer Evolution spelled the end of Mitsubishi’s performance bona fides. Then Mitsubishi also ended the Lancer, leaving the Mirage G4 to fight America’s sedan battle.

Meanwhile, Mitsubishi’s plans to bolster its U.S. lineup haven’t always translated to reality. The Outlander plug-in hybrid was initially bound for the U.S. market in 2014 or 2015 — it’s still not here. As for U.S. production, which Mitsubishi’s president Osamu Masuko said in 2013 would not end, the final U.S.-built Mitsubishi rolled off the Illinois line last year.

Despite the heavy load of evidence that would support the belief that Mitsubishi Motors USA was on its death bed, Mitsubishi is on track in 2017 to sell 100,000 vehicles in the U.S. for the first time since 2007, having enjoyed five consecutive years of growth. Settling in for the long haul, Mitsubishi has also signed Mini’s old ad agency, Butler Shine Stern & Partners. Read More >