The Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years.
In the (OMG) 7 years I have lived and worked in China by now, I have learned not to take the first two months of the year all too seriously. After all, according to the Chinese calendar, the first two months mostly belong to the old year. Chinese New Year is some time in late January or early February, depending on the inscrutable lunar calendar. The nearly month long festivities mess up sales, and make comparisons pretty much useless. Confucius say: “Only the stupidest of men make predictions based on January sales.”
March is a different matter. It’s the first “regular” month of the new year. Everybody is waiting for March sales results in China. We’ll have to wait at least a week or so until the CAAM is done tabulating the sales of the 60 to 120 automakers in China (even that number remains shrouded in mystery.) But there is our trusted indicator: GM China. Read More >
Everyone hates the BMW M3. If you need proof of that, simply look at the sheer number of times auto manufacturers compare their latest wares to the M3. The green-eyed monster is alive and well for a reason: the M3 is a performance legend whether or not you agree it’s the performance king. The M3 is Elvis, King Arthur, Robin Hood and the Fountain of Youth all rolled into one. The seemingly insurmountable task of dethroning the M3 encourages all manner of attempts from every unlikely angle of the automotive world from the former Volvo V70R to the Nissan 350Z. In Audi’s corner: the S5 coupe.
As we had warned a few days ago, the Japanese car market took a punishing hit in March. Sales of new cars, trucks and buses dropped 37 percent from a year earlier, the Japan Automobile Dealers Association reports. Separately reported minivehicles took a similar hit and dropped 31.6 percent, according to data by the Japan Mini Vehicles Association, published in The Nikkei [sub]. Read More >
In the usual show of unity, all three Japanese majors will have at least some production up by mid April. Honda told The Nikkei [sub] today that it will resume auto assembly at its two domestic production plants in Saitama Prefecture, near Tokyo, and Mie Prefecture, western Japan, from April 11. Read More >
The Nikkei must have had too much sake at Yokohama’s famous seaside watering holes after they finished an interview with Nissan and Renault CEO Carlos Ghosn yesterday evening. Their reports of an imminent merger of the two (and sundry others) under a joint holding company turn out to be utter nonsense, or rather “a misinterpretation of a wide-ranging interview,“ as Rachel Konrad, Director of Communications of the Renault Nissan Alliance, tells us in more elegant words. Read More >
There is was a new ad out in Brazil. 1 minute 39 seconds long (at least in its director’s cut Youtube version). For 1 minute and 26 seconds, it shows the Ford Focus. Only a short 13 seconds long it shows the Nissan Tiida (better known as the Versa in the U.S.). The full length of the ad is paid by Nissan. Nearly one and a half minutes of free advertising for Ford. And is Ford happy? No, they are hip-hopping mad. Read More >
In the post-Veyron, post-Horsepower Wars world, “Responsible Performance” has been the catchphrase on the lips of every purveyor of performance cars. And with Audi and Nissan already set to brawl for EV sportscar niche that’s being abandoned by Tesla with the forthcoming end of production of its Roadster, diesel power seems to be benefiting from a second look by would-be “responsible performance” vendors.
Unsurprisingly, the tuning houses are promoting their diesel efforts, as EV tuning presents significant challenges to the ICE-based tuning community. And the BMW modifiers at AC Schnitzer are leading the way with this Z4 “99d,” a 188 HP, 310 lb-ft two-liter turbodiesel roadster capable of 146 MPH. Oh yes, and 99 grams of CO2 per Km, or (very roughly) 60-ish MPG (non-EPA). Sound like a healthy compromise between “responsibility” and performance? The only thing you’ll have to give up is the $210,000 that Automobile says this Schintzer concept would cost if it were built.
Often considered, more than often denied, now it’s on the table again: Nissan and Renault, having lived in an open relationship with a joint CEO since 1999, could move under the umbrella of a common holding company. Joint CEO Carlos Ghosn told that to The Nikkei [sub] late Wednesday night in Yokohama. The managements of Nissan and Renault seem convinced that this is the way to go. However, there is a lot of work to be done before the wedding will become official. Read More >
Our (not quite) daily run-down of delays, shut-downs, shortages, and postponements, triggered by the March 11 tsunami in Japan.
Toyota will have lost production of 200,000 vehicles by Friday. The Nikkei [sub]
Toyota says that 300 dealerships out of a total of 810 in North Japan have been damaged by the earthquake. The Nikkei [sub]
Nissan figures its Chinese output will be about 10 lower than planned in April as supply chain disruptions hinder operations. The Dongfeng Nissan joint venture will idle plants on weekends until mid-April, but will continue doing overtime on weekdays. Dongfeng Nissan has trouble getting parts from Hitachi. The Nikkei [sub] Read More >
On Tuesday, UAW leaders meeting here described plans to reach out to foreign unions and consumers in what would be their first major campaign since failed efforts in the last decade at Nissan Motor Co. and auto-parts supplier Denso Corp. They hope to be more successful by reaching out to foreign unions at the auto makers’ overseas plants and bringing pressure from prayer vigils, fasts or protests at dealerships.
A person familiar with the matter said the union is now planning to target one foreign auto maker and has narrowed its list to three or four companies. Inside the union, much of the talk centers on targeting the now-struggling Japanese auto maker Toyota or Korea’s Hyundai, this person said.
The UAW has set aside tens of millions of dollars from its strike fund to bankroll its campaign. International actions are to be coordinated with foreign unions and run by some three dozen student interns recruited globally, UAW officials said. When the interns return to their home countries after learning about the UAW efforts in the U.S., they’ll be expected to organize protests against the auto maker, UAW officials said.
OK, so it’s a little bit strange that the UAW is entrusting a campaign that UAW President Bob King calls “the single most important thing we can do for our members ” to a bunch of interns. Still, with “tens of millions of dollars” allocated towards the campaign, some automaker somewhere will be feeling the union’s hot breath on its neck in due course. So, which automaker will the UAW target? Which automaker should they target? And with the UAW apparently refusing to fight the two-tier wage structure, will any transplant or foreign workforce want to join up?
In the face of hysteria about radiation that drowns out the true death and destruction in Japan, Renault and Nissan CEO Carlos Ghosn toured the earthquake-damaged Nissan engine plant in Iwaki. Iwaki is some 35 miles from the stricken Fukushima power plant. Right away, Carlos Ghosn had to deny rumors that Nissan would abandon their engine plant. Instead, Ghosn “vowed to use every possible means to rebuild it,” says The Nikkei [sub].
“Production at a Nissan Motor plant in China dwindled dramatically two weeks after Japan’s earthquake and tsunami disrupted the supply of key auto parts,” reports China’s People’s Daily, citing “sources with the company.”
In a land where alleged spokespeople of a company get a heart attack and hang up when a reporter calls, those sources turned out to be workers at the Dongfeng Nissan joint venture in central China’s Hubei Province. “We used to assemble 304 cars a day, but today our plan is set at 82,” said a worker. Read More >
The Sears Pointless 24 Hours of LeMons race was all about a Nissan NX2000 versus BMW 3 Series versus Honda motorcycle-engined Geo Metro battle for quite a while, but black flags on the Nissan and the Geo gave the Spin-N-Out Burger BMW E30 the chance to grab the win on laps. Read More >
David E. Davis, Jr. died today during an unspecified “cancer surgery”. Readers wishing to read a historically accurate, solemn, heartfelt tribute to the man from one of his most devoted acolytes should turn to Eddie Alterman’s blog entry at Car and Driver.
The rest of you can come sit here by me. Read More >
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