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Nissan ReviewsThe Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years. |
In the car world, the BRIC countries have already got their institutional market leaders. That’s how quick these markets are moving. General Motors and Volkswagen have an iron grip on the Chinese market, Suzuki and Hyundai have India in their palms. Fiat is king in Brazil. But Russia is still anybody’s game. Well, Renault and Nissan want to change that. Read More >
More than any other mainline automaker, Nissan has bet heavily on electric vehicles penetrating the mass market within a reasonable time period. Whether or not that gamble will pay off remains very much to be seen, but the firm’s post-Leaf EV plans are less than entirely inspiring. Yes, there will be an Infiniti version of the Leaf for the US market (and possibly an EV delivery van for Europe), but after that, Nissan says its next EV will be a retreat to the golf cart-style Neighborhood Electric Vehicles that spread rapidly when gas prices spike two years ago before dropping off the map. Called the “New Mobility Concept,” this open-air Nissan (the Renault version is called the Twizzy) will be faster than a NEVs, with a top speed of 47 mph planned. Range is also better than the typical lead-acid battery-powered NEV, with about 60 miles of range planned. Still, this is a huge step backwards from the Leaf, and it speaks to a basic lack of confidence in the Leaf’s radical mainstreaming effort for EVs. Given how much Nissan has riding on the Leaf, that’s a troubling sign indeed. [via Automotive News [sub]]
Well, there’s nothing quite like being wrong, is there? Exactly a week ago I registered my (somewhat hesitant) support for Chevy’s new tagline, “Chevy Runs Deep,” and though I still believe that the tagline itself is better than anything else GM’s marketers have dreamed up in a while, I probably should have waited for the brand’s ads to come up out before weighing in. After all, any good (or good enough) idea is only as good as its execution… and these ads really don’t seem to move the game past some of Chevrolet’s previous cornball ad efforts. The main ad in the series (above) is as bland as an Impala’s interior, and does nothing to inspire respect for Chevy in contemporary (read: post-bailout) terms. Can “the strength of the nation” be found in every Chevrolet? If so, does that strength refer to something other than the government money that kept Chevrolet from the scrapheap of history? Instead of inspiring a bold approach, it seems that the “Don’t call it Chevy” moment simply pushed Chevy’s advertising back into gauzy pseudo-patriotism of its recent past. But don’t take it from me… hit the jump for a sampling of the latest Chevy Runs Deep ads.
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As expected and predicted, October new car sales in Japan were a disaster. Japan’s domestic sales of new cars, trucks and buses declined 26.7 percent from a year earlier, down for the second straight month. Japan is going through a big withdrawal after the Japanese government withdrew incentives. Read More >
Since we’ve already irritated Saabistas by posting a comparison of the Nissan Juke to the 96, we might as well just come out and say it: Saab is one sick puppy. Third quarter results are out for the Dutch-Swedish automaker, and they’re not good: the firm has lost $70m on an operating basis last quarter, and has burnt through $160m in the the first nine months of 2010 [full results in PDF here]. Wholesale and retail sales in the first three quarters were down by 10 percent and 45 percent respectively compared to the first nine months of 2009, and Saab has cut its 2010 sales projections from 45,000 units to 30,000 units, or half of the 60k projection Saab started 2010 with. Improbably, the company still believes it will sell 80,000 Saabs next year, and 120,000 in 2012. And though Saab-Spyker has a negative equity of about $234m, the company says it does not need to recapitalize. In other words, comparisons to the Nissan Juke are the very least of Saab’s worries.
GE plans on having half of its 45,000 employees driving electric vehicles as part of a $10b investment in clean technology over the next five years, and it’s kicking off the effort with an order of “tens of thousands” of EVs according to Bloomberg. Making the announcement at an event sponsored by the University of Cambridge’s Programme for Sustainability Leadership, GE CEO Jeffery Immelt told attendees
Now is exactly the time, because it’s less popular, where we have to invest more. We have to do it more courageously. And we’re going to have to go forward for a while without government at our backs
Experts call the buy the largest EV purchase in history, and say they expect the order to be filled by several companies. But, as a partner of Nissan-Renault ally Project Better Place, we expect the majority of GE’s order to be filled with the first mass-market pure EV, the Nissan Leaf. Much ink has been spilled over the long-term viability of electric vehicles on the consumer market, but little attention has been paid to corporations as a driver of EV sales. It’s possible that GE could be the first of a PR-driven corporate push to bring EVs into wider acceptance.
Whether you are as “infatuated” with the Nissan Juke as Diego Rodriguez of Metacool or not, you have to admit the guy has found an unlikely yet apt comparison for the saucy Nissan. The Saab faithful might be a bit taken aback by the comparison, but the Juke’s wacky look is probably closer to the spirit of the 96 than Saab’s latest design “effort.” Still, put an updated 96 body on the Juke’s platform, and you’d quickly have this Saab skeptic’s attention. Surf on over for the full comparison. [Hat Tip: Michael Banovsky]
Jing asks:
Well my question is fairly simple. I’m in the market for a new car and just like everyone else, I am trying to maximize the earning value of my money. I’ve been arguing with myself for over a month now trying to make up my mind but the more I try to focus on one particular car, the more I find my thoughts straying towards another. I have the feeling that inevitably I am going to be facing buyers remorse no matter what decision I ultimately make. With that being said, I don’t have a choice set in stone but ideally I want something sporty.
I originally had my eye set on the genesis coupe but I found my eye wandering towards the 370z instead. The base model is at the upper limit of my price range and while my heart says yes, my mind scoffs as it’s practicality or lack thereof. The alternative is either a Honda CR-Z (Yes, I know what most people here think of it) or a 2011 Kia Optima/Sonata plus a 650cc sport bike. The pricing is about the same for both options, but I cannot for the life of me decide whether to go with the more expensive (and cooler!) car or a more practical commuter coupled with a crotch rocket. What say you all?
Americans like big cars. Even when designing a small car for the American market, it’s important that the small car be as big as possible. Sound like an oxymoron? It should. In a country where big is beautiful, the small practical cars go largely unnoticed, and so it is with the Nissan Versa. If you read TTAC regularly, you might know the Versa outsells everything in its segment, but did you know it just got a mid-cycle refresh? Even in the midst of a downsizing and belt-tightening economy, that news hasn’t made much of a splash. To find out if the cheapest four door car in America is worthy of more attention, we took a week to live with a Versa 1.8.
No automaker has more to gain –and lose– in the early-adopter EV game than Renault-Nissan, and CEO Carlos Ghosn knows how the game is played. Nissan is investing $4b to rollout electric cars in the US, Japan and select Western European markets at the end of this year, but despite being committed, Ghosn insists that EVs aren’t ready to stand on their own yet.He tells Automotive News [sub] that
These are mature markets where governments give incentives to consumers. Two years of government support are needed to jump-start these markets and then the products will grow on their own and take off
The recent bailout of America’s auto industry began with approval of so-called “Section 136” loans to help automakers retool factories for higher-efficiency automobiles. Ford, Nissan, Tesla and Fisker have already received their portions of the Department of Energy loans, but GM and Chrysler have had their payouts delayed due to the program’s strict “viability” requirements. But now Reuters reports that Chrysler’s request for $10b in low-cost government retooling loans is nearing approval. It’s not clear how much of that $10b will be approved, but according to Pentastar spokesfolks
Our application covers a wide variety of technologies including electric vehicles, (gasoline/electric) hybrids and advanced gasoline engine technology
Chrysler still owes some $5.7b to the US Treasury, and the cost of servicing that debt (interest on ChryCo’s existing government debt ranges from 7.22 to 14.33 percent) is considered a major reason for Chrysler’s second-quarter loss this year. GM is also seeking over $10b in 136 loans, but with only $16.5b remaining in the $25b 136 fund, either Chrysler or GM will have to receive less than their entire request. GM’s request will reportedly be approved sometime after Chryslers.
The new CR reliability reports are out, along with their projected reliability for 2011-model-year automobiles. Some of the results won’t be news to most of you: the Big Three from Japan are all near the top, Ford’s ahead of the other domestics, and the Koreans are climbing the charts.
If, on the other hand, you’re choosing between a Porsche and an Audi, you might want to take a moment to hear CR’s opinions…
When people talk about red hot car markets, the usually mean BRIC: Brazil, Russia, India, China. Nobody ever mentions Indonesia. Indonesia? That island nation has some 235m people, three quarters the population of the U.S.A. But it’s very under-motorized. Last year, Indonesians bought only 486,000 cars, 20 percent less than in the year before. Indonesia’s car production is not much to write home about either. According to OICA, Indonesia produced 464,816 motor vehicles last year. In 2005, they made 500,710. So let’s forget about them, right? Not so fast. Read More >
As the Japanese Yen reaches new highs against the US Dollar, so does the anxiety in Japanese boardrooms. How does an export-heavy country like Japan cope with an ever appreciating currency? That’s the topic of conversation at Nissan HQ. The Wall Street Journal reports that Nissan’s COO, Toshiyuki Shiga, is concerned. Extremely concerned.
For a vehicle named after a unit of measure, the Chevrolet Volt is a difficult car to pin down. From its drivetrain to its efficiency rating, the Volt defies categorization. From price point to performance, it defies comparison. It’s a rolling contradiction, this car, part electric car and part gas-burner, part high-concept moonshot and part workmanlike commuter. And yet for all its mysteries, contradictions and (yes) compromises, the Volt is also a deceptively simple car to use. Which makes it what exactly?
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